Three Ways to Measure your Corporate Culture - Essay Example

Caution should be taken to ask only questions which are relevant to the topic of the organization’s culture. If done as outlined, answers can be got from the interviewees and generalized for understanding the entire organization’s culture. On the other hand, while assessing an organization’s culture qualitatively, I would suggest the use of a survey. Here, a more scientific approach is applied in the examination of different aspects and elements of an organization’s culture (Lazidou, 2008).

The records gotten from the studies are then analyzed and generalized as the findings for the whole organization. While doing it, measures should be taken to ensure that only closed-ended questions are used. Valid results can be gotten from surveys conducted through the use of questionnaires, telephone conversations and face-to-face communications between the person conducting the assessment and the target respondents (Moody, Horton-Deutsch & Pesut, 2007). All the questions should be asked about different issues revolving around the organization’s culture.

So, just like the qualitative interview, the quantitative survey can be a very resourceful tool in evaluating the culture of an organization, but only if properly, keenly, professionally and cautiously used.