Two Strategy Questions - Assignment Example

The effect of effective internal operations in a company A case study of Google Incorporation Introduction Google is among the top and best performing global company in the world. It provides a global search engine for information about anything from anywhere in the world through the use of internet. However, this success has not come easy, but through persistence and frequent innovations over time. Google has consistently improved its operations through the use of business management models. One of the models is the six sigma business model.

The six sigma model consists of five principles namely; define measure, analyze, improve and control. In Google, the define stage had seen various products undergo modifications they include Orkut, Google earth, Google translate, Gmail and Picasa. In the measurement stage, the products output were measured according to the set out expected performance.Analyze phase considered the merits and demerits of the products. Orkut was a social media platform which did well in some countries, but not as compared to Facebook.

Google translate enabled users to search for information in different languages, though the languages were insufficient. Google earth pictures were vague and one could not see the directions in case of difficulty. Gmail application was a computer web based operation and due to technology changes, users suggested a mobile version. Lastly, Picasa enabled users to store and edit their photos online. The improve stage saw major shake ups in Google internal operations. The social network Orkut was scrapped due to low numbers.

Google translate was added forty more different translation languages. Sky, ocean, Google map and navigation were also included on Google earth to improve the quality and features from the satellite. Mobile Gmail was introduced for all wap enabled phones. For mass Google presence on the internet and entertainment industry, it purchased the reowned video streaming company, you tube. Google controls its operations through the use of feedback from its users to avoid their dissatisfaction. Feedback is collected by Google employees who work in teams for efficiency.

The changes in internal operations are effective as Google has managed to stay at the top after continuous improvements. Changes from way back have yielded extreme profits over the years in Google, and therefore, improvements in internal operations are vital.Importance of corporate culture on an organization’s performanceCorporate culture is the accepted norms, values and systems that define an organization and undertaken to meet its objectives. Corporate culture helps strategy execution in a number of ways.

First, it fosters innovation. If an organization encourages its employees to think outside the box, the employees would be motivated to bring up new views and ideas. Innovation helps the organization stay competitive and relevant to the market (Herzog, 2011).Corporate culture promotes team building. Employees are able to work in unison and enhance effectiveness. In companies which cultivate team playing, productivity is guaranteed as there is minimal time wasted. Employees are also able to share ideas between one another avoiding inconsistencies (Gordon, 2010).

Customer loyalty is achieved as customers feel satisfied and appreciated in case the company values customer care. Customer care necessitates satisfaction and confidence of the customer to the company. Explorer mentality is the best as it encourages employees to work freely and innovatively. Through open culture, more new ideas are introduced and hence more customer satisfaction.ReferencesHerzog, P. (2011). Open and closed innovation: Different cultures for different strategies. Wiesbaden: Gabler.Gordon, J. (2010).

 Soup: A Recipe to Nourish Your Team and Culture. Hoboken: John Wiley & Sons.