Fourwinds Marina case study - Assignment Example

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In the paper “Four Winds Marina Case Study” the author analyzes the case of Jack Keltner, who succeeded as general manager of the Four Winds Marina, has numerous objectives to realize in order to improve the marina’s performance. Keltner wants to make a big impression in order to impress his boss…
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Download file to see previous pages In terms of strengths, the Four Winds Marina has a lot of previous business experience. It is also catering to loyal domestic clients who frequent it on a regular basis. With charges of 21 to 33 dollars per night, the marina is also quite affordable for the majority of citizens. The Four Winds also has extensive grounds and numerous amenities which make it possible for improvements to be made, signaling a potentially high rate of growth.
In regards to weaknesses, the Four Winds Marina has not been experiencing peak performance in spite of the hiring of an assortment of general managers. The general manager of the Four Winds could also be a liability if he is completely unable to fully understand all the operations that are required in order for improvements to be realized more technical operations. Keltner is already saddled with responsibilities, as it stands more technical operations. He may need to speak with his boss, Taggart, about the possibility of hiring other skilled and accomplished assistants who will leave him free to make decisions in what he feels comfortable with, while leaving the other, more technical operations, to his more accomplished junior assistants. This will also ensure that the general manager does not grow too tired with his responsibilities. Sandy has also not invested in more research and development operations that may be necessary to remain relevant.
In terms of opportunities, there are numerous developments that the marina is looking to effect. ...Download file to see next pagesRead More
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