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Necessity of the Wind Turbine - Case Study Example

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This case study "Necessity of the Wind Turbine" sheds some light on the wind turbine that is necessary because it is consistent with Holland America Line’s (HAL) major objectives and will therefore help the company realize some of its goals…
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Necessity of the Wind Turbine
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Extract of sample "Necessity of the Wind Turbine"

Fuel conservation, for instance, is one of the company’s priorities, is evident in the existence of a Fuel conservation committee. Consequently, the use of turbines will help HAL achieve its fuel conservation objective. Evidence from the company’s competitor supports this. Even though HAL had assigned wind turbines a lower priority, it could have mistaken some factors such as achieved efficiencies but the evidence suggests the company’s ability to attain greater fuel conservation efficiency with the turbine. The need to assume a leadership role in corporate social responsibility also supports the necessity of the wind turbine that has a great potential to reduce water and other environmental pollutions. The application is likely to reduce ocean pollution, ocean acidification from exhaust gases, and ocean warming, effects that can extend to land environments. The move will also support the company’s values of ethics, value for change, and optimism and perspective (Silverman, n.d.).

Possible Forms of Shared Value Creation that HAL might Implement

Shared value creation ensures utilities for social benefits, and not just an organization’s profitability (Schmitt, 2014). Initiatives for better inland waste management, towards marine environment conservation, are one of the forms of shared value creation that HAL might implement. In awareness forums and development of plants for proper waste disposal, HAL will prevent marine pollution from inland waste and at the same time develop rapport with the public. A positive corporate image will benefit HAL’s competitiveness.

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