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Adventist Hospital gains a new face - Article Example

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To help Adventist Hospital promote their advanced services, the board of directors has just announced the addition of Student name to the newly created position of Director of Public Relations and Development effective immediately…
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Adventist Hospital gains a new face
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Press Release FOR IMMEDIATE RELEASE Work telephone Home telephone Fax number Adventist Hospital gains a new face! August 2006, Hong Kong
To help Adventist Hospital promote their advanced services, the board of directors has just announced the addition of Student name to the newly created position of Director of Public Relations and Development effective immediately.
According to Peter Jones, president of Adventist Hospital’s board of directors, student last name was selected out of 100 candidates for this position based on a very impressive educational career.
“We also felt that student name handled him/herself in a very mature manner in the interviews. The job is a new position and calls for someone capable not merely of handling public relations tasks and responsibilities, but also starting and carrying out a new development plan for the hospital.”
Student last name was honored upon graduation from City University of Hong Kong with a Summa Cum Laude for excellent academic performance. He/she received a BA in English for Professional Communication.
In addition, Student last name said he/she was editor of the school newspaper for two of the four years spent at the school and has been a volunteer at the hospital for the past three years.
Student’s last name’s responsibilities will include presenting new information regarding the hospital to the public as well as creating a new development plan for the promotion of new services such as the hospital’s recently added new hi-tech heart unit to its specialist heart care service in addition to its already outstanding outpatient and maternity services.
“I really wanted to work at Adventist Hospital because the hospital is so unique,” Student last name said. “The round shape of its buildings sets it apart at first sight, but they also work to provide a more home-like setting for its healthcare services, and promotes preventative medicine through healthful living.”
Founded in 1971, Hong Kong Adventist Hospital embodies the pioneering Christian medical spirit of its founders. It currently has 105 beds with future expansion plans to over 150 beds. A well-established, non-profit institution, the Hong Kong Adventist Hospital does not receive any government subsidy, nor aid from the Community Chest. It is owned by the Seventh-day Adventist church organization, and it is part of the network known as Adventist Health Services Asia. All revenues come from patient services. Revenues in excess of expenses are reinvested into the hospital for updating equipment and facilities, or to expand into new services.
Suggested recipients:
Newspapers:
South China Morning Post – I would send the release to this paper as one of the largest, most read English newspapers distributed in the area.

Hong Kong Standard – Covering business news and other important items, this is another important English newspaper to help disseminate information.
Ming Pao Daily – This paper will help distribute the news to the Chinese readers in a wide area.
Sing Tao Daily – This newspaper is widely read and publishes items of interest to the Chinese-speaking business community.
Magazines:
Hong Kong Magazine – A free English magazine for Expatriots in Hong Kong, this magazine would be an excellent choice to get news to English-speaking residents.
Next Magazine – Known for providing up-to-date information important to its readers, this would help reach some of the more trendy Chinese-speaking resident of the city.
Health Magazine – Geared directly for the people who would be interested in our services, this free Chinese magazine seems ideal for our news.
Radio:
RTHK
Commercial Broadcasting Company

Metro Broadcasting
TV:
TVB – they have a health channel that would be ideal for our releases
ATV
Cable T Read More
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