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Analytical report of GUCCI - Essay Example

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Designing opulent brand is a challenging exercise for an organization. It necessitates excellent products, high investments and, above all, the brand has to continue being stylish. Gucci is one of the fruitful voluptuous brands that sell to the high-end market…
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Analytical report of GUCCI
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Analytical report of GUCCI

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The company also offers products such as sportswear and purses. This company has distribution points and retail stores in all parts of the globe. It also has wholesale points where it sells its products. These include the departmental stores, duty-free boutiques, directly owned stores and franchise stores. Since its establishment, the company has continuously expanded to other markets in the world. It started with its first store in Florence and later to New York, and at present, the company has over 250 directly owned stores and 40 franchised stores. Notably, during its Gucci progress, the company acquired numerous companies. The acquired companies include Bottega Veneta, Sergio Rossi, and Yves Saint Laurent Gauche. Gucci is typified as of traditional craftsmanship; high fashion and Italian style and offers beautifully crafted voluptuous items with an intensive modern sensibility. Since the establishment of the company in 1921 by Guccio Gucci, the brand name has been the preferred choice of brand among astute men and women. Gucci typifies the outstanding goods made in Italy with their matchless and unique amalgamation of high craftsmanship, modern glamour and luxury. This company is committed to superiority and distinction and has dedicated employees who have enhanced the company’s legacy with a rigorous offering of analytically celebrated fashion collections and other lifestyle goods. Each of Gucci’s items is accompanied by a century’s worth of craftsmanship quality and exceptional design. Gucci has been in operation for 90 years now and prepares itself for 90 more years ahead. The company is dedicated to its function in the society, from philanthropy to sustainability. The company has progressively been involved in activities that seek to reduce its environmental effects and has been engaged in activities that promote women’s rights (Gucci, 2013). Gucci has encountered myriad transitions since its establishment as a luggage company. It primarily sold voluptuous leather items, and within a few years the company had become renowned among the international astute clientele. Gucci’s primary goal since this period has been to become the group leader in the opulence products market at a world-wide level and maintain the position. The company’s global presence was developed when the company first established a store in New York, United states in 1950’s. This made the company’s items attract the attention of many celebrities in the nation such as Grace Kelly, Jackie Kennedy and Audrey Hepburn. Notably, the company even went to the extent of naming one of its products, a bag, as “Jackie O” (Zargani & Luisa, 2006). Gucci’s goals also include coordinating a standard and global planning process, diminish global complexity from the diverse regions, and enhance system accuracy and lessen business risks. Gucci also aims to double its customer base from 500 million to almost one billion by 2020. The organization has been targeting emergent markets and is on the pathway. It has done exceptionally well in India and China, where it has intensified its penetration through premium and mass brands. Additionally, Gucci upholds a sustainable development program that engrosses numerous environmentally accountable approaches and the ...Download file to see next pagesRead More
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