Current Issues in Leadership: Theory & Practice - Assignment Example

Comments (0) Cite this document
THE ROLE OF PR IN CRISIS MANAGEMENT Name: Institution: Table of content Appendices………………………………………………………………………………………15 Executive summary It is important to establish the roles that public relations play in crisis management specifically focusing on Pepsi Company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Current Issues in Leadership: Theory & Practice
Read TextPreview

Extract of sample "Current Issues in Leadership: Theory & Practice"

Download file to see previous pages This report explores the technique that the Pepsi management establishes to handle the crisis and redeem its public image (Pinsdorf, 2009). Introduction The main aim of this report is to establish the roles that public relations plays in handling a crisis in an organization. The findings will enable us to understand the significance of public relations practices in the modern day world and ultimately means of implementing the same PR practices. The rationale of this report stands as follows; to establish the roles of modern public relations in the corporate world, to establish the success and failures of the public relation activities among other important aspects (Martin, 2011). This report focuses on the interview Pepsi-Cola CEO Mr. Craig Weatherup and the leadership skills he employed as he sorted out the syringe crisis that threatened to bring down the giant company. Mr. Weatherup worked for Pepsi-Cola Company for twenty-four years as the president of the company. Mr. Craig led the company to its initial public offer until the year 2003 when he stepped down officially as the CEO. Mr. Weatherup steered the company professionally during the infamous syringe crisis and managed to redeem its tainted image. ...
My report organization consist of the following; a table of contents, abstract, introduction, literature review ,methodology, results, discussion and finally the conclusion. Literature review According toAdubato (2008), PepsiCo faced a crisis in 1993 that involved a syringe found in some diet Pepsi cans. The company instructed that all its cans remain on the shelves as investigation started to try to establish the validity of the claims. During the crisis, Pepsi launched a video of the whole production process in an attempt to prove that product tampering within the factoring was nearly impossible. From the crisis above the PepsiCo CEO established a full-fledged media public relations exercise and used the media as her medium of communication. The CEO adopted the five leadership competence skills in managing the crisis. Alvintzi (2010), states that the CEO established an environment of trust and achieved this by producing a video that educated the public with the whole process that takes place in the company and how tampering with the process was not easy. The surveillance cameras further affirmed the security precautions that the company had put in place so as to erase any possible doubt. The company also produced a second video to the public that showed a woman replicating the tampering incident. All this video footage helped the company to justify its innocence in the public. According to Green (2010), another aspect of public relations, that the PepsiCo adopted in an attempt to solve the crisis was engaging direct communication with its customer and by providing sufficient information. Many at times companies fail to rise from crises because they try to suppress the issue, PepsiCo on the other kept a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Current Issues in Leadership: Theory & Practice Assignment”, n.d.)
Current Issues in Leadership: Theory & Practice Assignment. Retrieved from
(Current Issues in Leadership: Theory & Practice Assignment)
Current Issues in Leadership: Theory & Practice Assignment.
“Current Issues in Leadership: Theory & Practice Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Current Issues in Leadership: Theory & Practice

Leadership theory and practice

...?During the contemporary period, it can be d that we are living in times that are characterized by radical changes such as powerful information technology, political changes as well as changing customer demands (Schultz, 2003). The way in which organisations respond to these challenges is tied to the values, attitudes as well as responses of their leaders. As such, this essay seeks to evaluate the significance of leadership especially in response to a challenging scenario. The essay starts by explaining the similarities and differences between the Ohio and Michigan studies on behavioral leadership and how contingency theories of leadership have developed from these...
10 Pages(2500 words)Essay

Current issues application and practice

...? Agriculture’s Contribution to Economic Development Agriculture’s Contribution to Economic Development The agricultural sector of the Philippines plays a major role in the economic development of the country. Economists view the agricultural sector as the driving force that will push the country’s economy forward. They have pointed out that the reason for the Philippines’ slow economic growth is because of the weak performance of the agricultural sector. To address this issue, the government has put in place policies and reforms which hopefully will improve the performance of the sector. Agriculture is very important in the economy of a country especially among developing countries like the Philippines. It provides food...
6 Pages(1500 words)Essay

Theory and Practice of Leadership

...?Leadership Practice of the Table of Contents Table of Contents 2 Situational Leadership 4 Leadership Member Exchange Theory 5 Myer Briggs Theory 6 Effective Followership Theory 8 Authentic Leadership Theory 9 Conclusion 9 References 11 Introduction: Leadership Defined The increased competition and the marketing activities will make it necessary for the organizations to work in unification with each other, employers and government. Globalization has compelled the employees in an organization belonging to varied cultures and religions to work together in synchronization...
8 Pages(2000 words)Research Paper


...? BRIDGING THEORY AND PRACTICE LEADERSHIP Walden Bridging Theory and Practice Leadership Introduction Leadership is a very important aspect of organizational, institutional and corporate management as it is the single most powerful tool in determining the direction and focus of organizations, institutions and corporations (Avolio et al, 2003). Due to the importance and relevance of leadership, there are several academic and professional studies that have been conducted on it to make its application and usage very simple and forthcoming. It is not surprising therefore that there are several theories of leadership in the academic world. The question that remains however is the level to which these leadership theories are applied... in...
9 Pages(2250 words)Assignment

Current Issues

.... By addressing gender issues effectively, an organization has a wider choice in selecting the right employee, which could improve efficiency and productivity (GIEA, 2000). According to Callahan et al., (2005) another important aspect in the gender issue is emotions. Emotions and leadership have been linked together although organizations attempt to create a highly impersonal and cognitive structure. The fact that human beings are both rational and emotional cannot be overlooked. Studies have revealed that in general, women are better in both coding and encoding emotions that is they are better at expressing emotions (Gallois, 1993 cited by Callahan et al., 2005). Increased emotional...
10 Pages(2500 words)Essay

Theory and practice of Leadership

...Theory and Practice of Leadership The competitive environment for business has changed drastically in last two decades due to various reasons like resource contingency, globalization, increase in buyer power etc. Academic scholars have pointed out that the organizations need right form of leadership in order to survive in the changing competitive environment. Research scholars like Vardiman et al. (2006) have stated that capable leaders help the organization to innovate, address existing challenges, respond to changing dynamics of market and achieve sustainable competitive advantage. Popper and Lipshitz (1993) have defined leadership is a way to motivate...
12 Pages(3000 words)Essay

Current Issues

...want ads are the true picture of the future of any organization or the economy. In the past decade, there were advertisements in the newspaper about the typists etc. Now the trend is change. Usually companies require computer specialists for their internal working of the organization. Similarly, we can say that the organizations are facing certain challenges in order to walk with the technological changes. There can be many other issues, which need attention of the trainer and the mangers of the organization. The employees should be clear about the training objectives and the expected outcomes before training period starts. It may motivate them towards these job-training programs. There is always a need of effective...
6 Pages(1500 words)Essay

Current Issues

...Current Issues Introduction The health care sector in in United s is faced with numerous issues pertaining to nursing practices. One of the mostimportant issues faced by the health care sector is related with the nursing staff crisis. The crisis of the nursing staff is intensifying in the health care department due to the increase in the health care costs. The healthcare sector is becoming a medium of business wherein the quality of the nurses and care is becoming less important in comparison to the profitability. The rate at which the skilled nurses are moving out is further worsening the issue of nursing staff crisis and appropriate...
4 Pages(1000 words)Essay

Current Issues

...Political Science: Current Issues A number of s this year seem to be singing the same song and advocating the same the theme i.e. ‘a climate of transformation coupled with the opportunity of a genuine sense.’ In Minnesota State, the governor and lawmakers be making a push for the raise of the Federal government’s minimum wage per hour to $9. Further, the state joined 13 other states last year and thus, the state is experimenting immigration legislation bills concerning increasing access to higher education; by immigrants graduating from local high schools to allow them obtain in-tuition at colleges and public universities. In addition, the state has joined half of other states in the U.S. and gone ahead...
1 Pages(250 words)Essay

Andy's Recipe in Leadership Theory and Practice

...Andy’s Recipe in Leadership Theory and Practice By Andy’s Recipe in Leadership and Practice Question Answer. The following reasons accounts for Andy Garafallo’s success in the Restaurant business. To begin with, Andy’s business is successful because of the excellent services that he provides for his customers; Andy confesses himself that customers keep coming to his business because they know that they will get good food. Secondly, Andy’s restaurant business is successful because of his public relation approach; in the case study that we have read, Andy says that customers come to his restaurant because they want to support someone with whom they can connect. This fact shows that Andy has an excellent relation with his customers... . An...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Current Issues in Leadership: Theory & Practice for FREE!

Contact Us