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Leadership Communication - Coursework Example

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The paper "Leadership Communication" will identify the most major factor that will enhance an organization’s growth. In addition, the paper will also explore the key stakeholders and their actions influencing the long term sustainability of a business…
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Leadership Communication
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Download file to see previous pages Communication is the most important element that greatly influences an organization’s market share growth. This element is also essential to bring meaningful changes to the organization’s day to day business activities. In order to influence his audience effectively, a leader should possess better communication skills and capabilities. Therefore, the conventional management concept of leadership communication is of considerable importance still in modern days. “Leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models” (Charteris-Black, 2007). Some old studies point out that a leader spends nearly 70 to 90 percent of their working time on communication activities every day. If the same studies are conducted today, the result would be much higher than this because nowadays leaders (or managers) widely use modern communication channels like e-mail and text messaging.
A leader may adopt different communication strategies such as active listening and managing the conversation so as to identify his audience’s problems and thereby pass information to them on time. The active listening communication strategy maximizes the effectiveness of communication. Under this communication technique, the listener paraphrases or re-states what he has heard from the speaker to confirm the mutual understanding between both parties. Finally, the listener is required to provide the speaker with proper feedback. Managing the conversation strategy requires the leader to lead the conversation; this technique is greatly beneficial for a leader to save time. Even a potential leadership strategy would fail to meet its desired goals if the leader lacks sufficient communication skills.
Better communication ability may greatly benefit a leader to create and maintain good understanding and trust which are essential to encourage his followers to abide by the accepted practices and process of the organization. Evidently, a leader with better communication capabilities can maintain close interpersonal relationships with his followers. An early Harvard Business School study conducted for identifying the most important element enhancing business growth concluded that a leading organization will have a leader who “is able to communicate, to make sound decisions, and to get things done with and through people” (as cited in Barrett, 2006). Scholars opine that leadership communication facilitates ‘intentional and managed transfer’ of information through which leaders can influence an individual, an organization, or a community. Under the concept of leadership communication, a leader applies his communication abilities and other resources to manage external interventions. This will help him create and deliver momentous messages for coordinating, motivating, and controlling his audience. In short, better leadership communication practices would aid a leader to achieve the firm’s preset goals within the stipulated time. In order to ensure long term business sustainability, a leader needs to influence his firm’s key stakeholder including employees, shareholders, investors, creditors, and banks and other financial institutions. ...Download file to see next pages Read More
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