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The whole objective was to encourage a mass consumption drive so that the national economy could sustain and boost a high production drive. The suitable federal programs like Employment Act of 1446 and G.I. Bill of Rights allowed the returning veterans to buy new homes and the consumer goods required to furnish them. This also aided the nation’s Cold War claims that the US was a more equality driven nation in which everybody had the access to a better quality of life. The nation cherished the newfound democratization of consumption that was boosted by the democratization of credit and employment opportunities.
However, this new consumer haven based on capitalist democracy and free choice did tend to support many old entrenched gender and class biases. It conveniently sidelined the working class women who had come out in large numbers during the War to aid and strengthen the war efforts. Now that there services were no more required, the system once again intended to give in to the patriarchal notions of American family which upheld the male domination. It again intended to make women dependent on the male choices and decision making capacity. This bias was systematically supported by the gendering of consumption, credit and opportunities for employment. The post World War system also promised to enhance the status of the working class. However, it intended to do so by increasing the purchasing power and consumption capacity of the working class. It no way desired to extend a say and role to the working class in the larger decision making process. Steps were taken to suppress the working class say by ensuing measures like the Taft-Hartley Act of 1947 that discouraged labor organization and unionization. The post War scenario in a way upheld and encouraged the deep seated social biases and prejudices by supporting the privileged
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