Nobody downloaded yet

How and why has fashion production been globalised - Essay Example

Comments (0) Cite this document
Name Institution Course Instructor Date The Globalization of fashion Globalization is the international acceptance according to changes in perceptions, products, inventions, and other culturally related aspects. The major contributors to globalization are the internet and easy mobility to due to improvements on the transport industry…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
How and why has fashion production been globalised
Read TextPreview

Extract of sample "How and why has fashion production been globalised"

Download file to see previous pages Some of these product logos and brands include Versace, Louis Vuiton, Victoria secrets, and Nike among many others. In globalization, consumers draw purchasing potential from the aspect that these products associate with class, sexuality, and the immense media marketing coverage given by these media forms. Mostly, fashion products find their increase in popularity through magazines, internet, televisions, celebrity music videos, and in international films hence creating a sense of identity among the global consumers. In this regard, this essay will delve on the ways in which fashion has gone global. Fashion technique Fashion is a body related technique, which encompasses certain aspects of communication that include gestures and other body movements in the portrayal of habits. Fashion is a distinct avenue of expressing individuality and standing out among other society members. Ideally, exotic fashion wear becomes the most unfamiliar fashion dressing that portrays technicality in display and dressing. Further, being exotic in the westernized world implies that a clothing collection is different from preceding fashion productions depicting newness and no previous existence (Craik, 1994:17). Therefore, exoticism is a fashion technique in which consumers easily identify the products that are new and trending in the market. Certain aspects of culture and cultural norms across non-westernized cultures influence the modes of dressing and accessorizing some westernized cultures and fashion houses. For instance, fashion houses across Europe borrow distinct aspects of culture either from the saris from India, to the veils worn by Islamic women or the intense body beautification practiced by Africans. Moreover, the exotic technical aspect in fashion may ape the way of dressing from certain cultures to depict heavy fashion statements. This may include the hippie way of dressing influenced by the Indian mode of dressing and wearing draped fashion wear copied from the way peasants dress (Maynard, 2004:70). Clearly, fashion in the western world is quite contrary to social beliefs, class, and customary elements in the non-westernized cultures. For instance, in the non-westernized cultures some dressing techniques depict heavy spiritual belief and acknowledgement of religion rather the western view of being trendy and unique. Sequentially, the use of fashion and fashion production statements across non-westernized cultures is a rare phenomenon since these cultures do not emphasize the need to establish superficial identity. However, fashion trends relate to better performing economies and not to struggling economies because of the ready market and the cultural embrace given to their fashion production by fashion enthusiasts within these economies. On the other hand, decorations a fashion parade express the importance of adding value to the fashion in display (Palmer and Clark, 2005:27). Ideally, a fashion production without chunky and intensely visible decor appears flat and non-attractive to the eyes. Decors and accessories as fashion techniques tend to display sophistication and significant fashion knowledge. In essence, fashion creates a loud communication through the dressing that provides an avenue for people to judge one’s personal taste in fashion aspects. Additionally, fashion application and production helps in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“How and why has fashion production been globalised Essay”, n.d.)
How and why has fashion production been globalised Essay. Retrieved from
(How and Why Has Fashion Production Been Globalised Essay)
How and Why Has Fashion Production Been Globalised Essay.
“How and Why Has Fashion Production Been Globalised Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How and why has fashion production been globalised


...that is not in line with the current ideas which are everyday moving away from comfort and going towards looks. The new fashion trends designed for women tend to be more and more uncomfortable. As a result of this, girls especially tend to choose fashion over comfort whether it is in the wearing of high heels or tight dresses. They prefer to endure the pain caused by wearing such outfits over being plain and comfortable. This is unlike men the majority of who prefer comfort over fashion and do not always need to make fashion statements in public. Fashion today has largely been globalised with very few...
9 Pages(2250 words)Research Paper

How art has influenced fashion

...The Influences of Art on Fashion and of Fashion on Art The connection between art and fashion has existed for centuries with the intertwined concepts of reflection, communication, and elitism providing a space in which both ideas comfortably exist. Art has been a medium through which fashion has been expressed, the Renaissance providing the first examples of fashion having great importance in portraiture and extending to the twentieth century where photography took over the communicative media space in which fashion was used as an expression to the...
4 Pages(1000 words)Essay

Globalised Education

...Poster "Effects of Globalisation on Teaching and Learning." This document gives an account of the poster displaying the "Effects of Globalisation on Teaching and Learning." This explores the significance of the poster briefly. The aim of the poster is to explore the effects of globalisation on teaching and learning. In addition, the poster briefly describes the advantages and disadvantages of globalised education. In this era of globalisation, like all other aspects of life, education is also transforming to meet the needs of the drastic changes. The concept of education now has become a lifelong process, which includes the participation...
1 Pages(250 words)Essay


...of the interaction between designer and client or consumer has launched many a choice. Whether directly or indirectly, patterns of consumption and consumer preference have an impact on patterns of productions. Trends affect the choice of customers and which are a direct product of the fashion of age. How can one forget the contribution of Brummell, whose dandyism coupled with meticulousness created a new era in the outfit world. Brummell of course took pride in faultless manipulation of clothes, folds and loops and became an artist of all sorts by producing such an effect that it would change the whole direction of male fashion. Indeed...
4 Pages(1000 words)Essay


... Cultures of Participation: A Treatise on Genealogy, Dis Power, and Globalisation Introduction We live in a period of remarkable change and disorder. There has been a chain of stunning transformations in culture and society all over the world. The 1960s was a period of extended social upheaval with new social movements burgeoning to defy traditional forms of culture and society and to create new countercultures and unconventional varieties of everyday life (Hall & Birchall 2006). Furthermore, the 1960s created a period of serious ‘cultural wars’ between conservatives, liberals, and radicals to restructure society and culture in accordance to their own motives, confrontations that remain intense until today (Morley & Chen 1996... culture,...
11 Pages(2750 words)Essay

The Production of Fashion

...promoted to the public needs to be aligned with local culture (Nixon 2003, p.6) and b) the involvement of media in the relevant plan would be carefully designed, so that marketing practices that are against ethics are avoided (Nixon 2003, p.6). 2.4 How branding has affected the production of fashion and garments Brands have appeared in the global market ‘in the mid nineteenth century’ (Moor 2007, p.3). However, branding is a rather recent term, having been used ‘for just 10-15 years’ (Moor 2007, p.3). Branding is a term incorporating a high range of issues, apart from those that are normally included in the term brand (Moor 2007, p.3). Indeed, branding...
12 Pages(3000 words)Essay

Fashion 1980 - Grunge Fashion

...Grunge Fashion: The Evolution from 1980s to Now Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Grunge Fashion: The Evolution from 1980s to Now 1980s Madonna, the most celebrated pop icon of the 1980s, who represents women’s unquenched desire to be free and articulating, has become controversial because of how she defied conventions both in her music and in her appearance, especially through Grunge Fashion Outfits (Ciccone, 2012) On the one hand, Grunge pop culture represents the human tendency to revolt against the established codes of conduct and to find expression of...
2 Pages(500 words)Essay

How to design fashion psychologically

...How to design fashion psychologically s Submitted by s: Fashion has been affected through time by social standing as well as access to money with shifts in the thirties in regard to the purchase of relatively cheaper items for the common people while they were in a position to afford to purchase designer clothing from abroad (English, 2013). With time, there has been a rise in the number of fashion designers especially those associated with women’s clothing and accessories. The developments that are associated with the designer fashion industry also affected the people who consume the...
23 Pages(5750 words)Dissertation

Management in a Globalised World

..., for example, as of 2013, the company reported a 33 % of overall reduction in water withdrawals per tonne of product (Nestle in Society, 2013). Based on the Oxfam scorecard 2014, Nestle was assigned a rate of 7 for water management, including both right and access to water resources and sustainable use of it. The company performed well in many different basic aspects related to water management but similar to Coca-Cola failed to demonstrate how the company uses information received from communities (Oxfam scorecard, 2014). Moreover, Nestle has demonstrated some gaps in impact assessment as it did not undertake human rights impact on assessments and/or social and environmental impact...
8 Pages(2000 words)Assignment

Leadership in the Globalised Firms

...are facing an intense challenge in terms of maintaining cross cultural diversity and socio economic differentiation among the people. It is a major leadership dilemma, which has reduced the efficiency of operational activity. In my assessment, it has been observed that Novartis, Kaiser Permanente, PricewaterhouseCoopers, Ernst & Young, Sodexo, MasterCard, Prudential, Johnson & Johnson and Procter & Gamble are facing leadership related challenges (Pandey & Rhee, 2014). Leaders of such organizations are aiming to reduce diversity among the international groups of the employees. Cultural, linguistic, gender and economic diversity maintenance is the main aim of the organization. On the...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic How and why has fashion production been globalised for FREE!

Contact Us