How Fashion Organizations Can Develop as a Result Of Collaboration between Film Industry and Designers - Dissertation Example

The new industrial revolution brought with it an emphasis on individuality, and the desire to acquire what one likes (Fashion History: From the Invention of Fashion to the Industrial Revolution, 2009). Fashion, therefore, is now a very important entity that influences many aspects of our lives, including economic outcomes. Emotional investors, strategic investors, and debt financiers, all contribute towards the fashion industry (Karra, 2008, pp 5). The role of fashion and its appearance in the film is not a new concept.

Movie stars have been used extensively for fashion and brand promotions, with huge success (Karra, 2008, pp 8). Films, therefore are the new economic commodity for brand imaging and advertising. However, in the eyes of people, this is largely unimportant. My interest in the economic aspects of fashion and films grew during my module learning. Most of the students were preoccupied with learning different aspects of fashion design and how to create. However, many failed to recognize the impact of fashion and how it is one of the strongest industries in the world.

the role of fashion in the film has been largely discussed and well understood, but as to how this effect takes place is largely unexplored (Adams and McCormick, 1992, np). Till now, we are relying on the theories of Freud and others and attributing fashion in films to gaze concepts. however, now the film industry is changing with the increasing demands of people of both genders, and different ages. In this way, one cannot say that film and fashion are now only based on male viewership, but on the different societal trends that women and children have.

The role of fashion in the film has been largely discussed and well understood, but as to how this effect takes place is largely unexplored (Adams and McCormick, 1992, np). Till now, we are relying on the theories of Freud and others and attributing fashion in films to gaze concepts. however, now the film industry is changing with the increasing demands of people of both genders, and different ages. In this way, one cannot say that film and fashion are now only based on male viewership, but on the different societal trends that women and children have begun to embrace and take up.

Therefore, my research is to study how exactly visual imagery has an impact on buying behavior, what does fashion industry utilize to sell its product, and what is the effect of symbolism in all this. About this background information, I will then research the relationship between the fashion and film industry, the methods used to promote brands, ideas, and products in the films, the factors that enhance brand selling, and finally, the economic impact of this activity. I hope in my research to link a somewhat ignored aspect of fashion, which is the impact on the lives of people from an economic perspective.

I believe that only by understanding the human psychology of buying behavior, can we understand the role of visual stimulations and symbols, and how these are used by fashion gurus and brands. In particular, I will study the impact of such activity on films and present two case studies to do so.