The essay talks about Background History of Burberry Company. Merchandising of Fashion includes all the activities that provide the customer with the necessary apparel fashion and accessories of their demand. There is need to consider place, time and affordable prices to the customers…
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The essay "Background History of Burberry Company" concerns the Company of Burberry and its Background History. Burberry Fashion Company started in 1856 by Thomas Burberry who was former learner of the country draper. The 21 year old Burberry opened various outfit shops in Hampshire, England and Basingstoke. The business grew steadily making Burberry to be known as ‘emporium’ due to the development and increased focus of outdoor clothing’s to the sportsmen and local residents who made frequent visits to the store. The invention of breathable fabric gabardine was not only waterproof but it was extremely durable. The opening of London Haymarket in 1891 by Burberry became the Burberry’s corporate headquarters. Further, in 1901, Burberry was commissioned by the British War Office to scheme new service uniforms for British officers. Moreover, in 1904, the Burberry Equestrian Knight logo was developed and registered as a trade mark that led to more opening of the stores in New York and Paris . Various scholars such as Captain Roald Amundsen and Ernest Shackleton were outfitted by the Burberry fashion for their visits towards the South Pole. In 1924, Burberry was checked and registered as a trade mark and introduction of the trench coats lining. The image of the Burberry could start to be seen almost in every fashion including the umbrellas, scarves and luggage in 1967. The mission of the Burberry was based on quality and unique production of various fashions for different outlets.
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