Diabetic Tips Guide Digital - Assignment Example

Name of the company Diabetic Tips Guide (DTG) Digital Founding members; Member Contact George Jameson GeorgeJ@DTGdigital.com Paul Dire PaulD@DTGdigital.com Wickliffe Visor WickliffeV@DTGdigital.com Melkan Donte MelkanD@DTGdigital.com Company Logo DTG Tagline Best tips for Diabetes Table of content Executive summary ……………………………. 3 The Business Concept…………………………..5 Industry/Market Analysis……………………….6 Financial Analysis………………………………9 Executive summary As a digital platforms App, it will ensure that those who will be in need of the information will be receiving at their right time without any problem being incurred. The development of the App will majorly focus on ensuring that the users are getting the right information regarding the management of the Diabetic disease. It will be readily available and one that will be computationally powerful to ensure that what the users require is up to date and relevant. There will be room for continuous innovation process that will see the App being improved so that it can fit the changing environment of diabetic conditions and also the changing technology. The Digital App will specifically target those individuals that will be interested and also those who are keen with lifestyle information. It will educate them on how to manage diabetic conditions and also on how one can avoid getting the disease. The App will be downloaded by the users once and the charges will be the once that will be used to pay back the company for the information that they will be giving out. The App will be supported by a website through which the charges will be directed in order for the company to get its pay back. To ensure that the results are those that are required are achieved. The financing of the required to see all the activities that are required to see the app in place will mostly come from the founders. Ones the App has been developed and the needed tests carried out, then investors will be invited. This will enable the app to get into commercial activities making it to be known and get into different markets. Actually it will require like $15000 to see the app being developed however, to make it commercial will require a lot as it will need a lot of marketing activities which will require heavy management hence making it necessary that investors are invited to invest into the group. Those incubation firms will also be invited to ensure that from the beginning the app has the right innovative idea to make it standing out. Hospitals, schools, and other institutions will be involved to ensure that the targeted market is reached with easy. This is so because all those that are being targeted will be reached with easy. They will be educated about the importance that will be driven out of the app. Through this institutions then it is possible that majority of the population will be reached. Technological companies will also be involved as they will assist in providing pop messages in different websites about the app and this will capture the eye of most of the internet users something that will encourage many to come on board and use the app. The Business Concept The app will mainly focus in providing health tips. It will narrow its focus towards providing advice on the kind of lifestyle that can assist them live in a health manner. The tips will assist those with the app to know on ways that they will avoid diabetic diseases and other diseases that are associated with the lifestyle of a person. Different programs will be provided for the app owners that are according to the different ages and also the working environment of a person. This will ensure all the demographic factors have been taken into consideration which on the long run will ensure that all those targeted are included in the tips that are provided. When one will be getting the app, it will be required that he/she fills his basic information that will assist in the kind of the tips that will be sent. The information will be used to provide feedback about those who will use it and the kind of problems they will be having. Frequent asked questions will be answered and in a way an automatic search to find answers will be created. Clients will be required to give feedback to assist in the improvement of the services. There are so many customers who need health tips on how they can keep themselves fit and also ensure that they keep a healthy lifestyle. Both the young, middle aged and the old will be our target market as diabetes does not affect only those who belong to a given age. Therefore it will be best if all the ages are targeted by this app. Product/Service development The app will be developed in a way that it delivers the message required with ease. However, to ensure that the product will be one that stands out, then it will be important other apps of the same kind are considered. From this it will easily enable us be able to come with one that is standing out. Quality delivery of the message will be one of the things that will be one of the things that will be the guiding principle in coming up with the app. Industry/Market Analysis Though the health sector has seen significant improvement in the usage of IT, technology has not been fully utilized. There are very few apps of this kind that have been developed to assist in getting such information. Several factors are going to be considered when developing tips using this app but to a large extent social life of different groups will be relied on to a large extent. Social factors are the major factors that lead to people having diseases in the society. Therefore the app will be targeting different groups in the social factors as it will be discussed below. Reference Groups Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc. then the influence of reference groups will be high. Reference groups also include opinion leader (a person who influences other because of his special skill, knowledge or other characteristics). More information will be provided on reference groups to ensure that others can learn from about different cases of health lifestyle. Family The living lifestyle behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles. Therefore the app will consider different categories of families and the lifestyle that they will put up. Roles and Status Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status. This can also influence the lifestyle of a person to a large extent. Personal Factors Personal factors can also affect the lifestyle of an individual. Some of the important personal factors that influence the person’s behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. This will determine the kind of life that an individual will put up in a greater extent the healthy lifestyle of a person. Economic Situation Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Age Age and life-cycle have potential impact on the personal behavior and physical activities. It is obvious that the people change the way of life with the passage of time. Family life-cycle consists of different stages such young singles, married couples, unmarried couples etc. which help marketers to develop appropriate products for each stage. The same affects the lifestyle of a person which will lead towards having the right lifestyle and good health. Occupation The occupation of a person has significant impact on his lifestyle. For example a marketing manager of an organization will try to purchase business suits, whereas a low level worker in the same organization will purchase rugged work clothes. Also, occupations can determine the amount of energy that the body requires for one to complete his/her activities. Lifestyle Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. Personality Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different circumstances. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service. The above factors are the ones that are going to be used when determining the different segments of the population that one will be living. This will enable us to ensure that the app contains information that is best for all. The app should ensure it cuts a close all the factors for it to be one of the best in the market. In the market we will look into what the other app of the same kind have and see the improvements that can be made of this one to ensure that we achieve the required result. Financial Analysis The financing of the required to see all the activities that are required to see the app in place will mostly come from the founders. Ones the App has been developed and the needed tests carried out, then investors will be invited. This will enable the app to get into commercial activities making it to be known and get into different markets. Actually it will require like $15000 to see the app being developed however, to make it commercial will require a lot as it will need a lot of marketing activities which will require heavy management hence making it necessary that investors are invited to invest into the group. Each of the members will be required to contribute an amount of $5000 dollars to facilitate the creation of app. After the completion of the creation process, the n the founders will request other investors who will be interested to contribute capital that will assist them to market the software and other operations that maybe needed on the process. However, other options of financing that may deem fit for the company will be explored to ensure that all the planned activities are achieved. Read More