Fast Food and Children - Essay Example

Fast Food and Children Introduction The itative video seeks to educate the society about the dangers borne by junk to the consumers’ health. The video develops a mood that attracts the viewers to identify the risks of junk consumption by children. In the film advert, the child is unhappy despite his mother’s presence in the room. It is evident that he continues to draw and never greets the mother. The information in the film seeks to educate viewers about the type of families they might have if they fail to undermine such practices (Fast Food and Children). Further, the film depicts the child character submitting to the prepared jab; hence, it is evident that he is suffering from obesity. The evaluation of the film’s environment, clothes worn, number of characters, and the paint used on the walls and on the other equipment establishes the importance of avoiding unhealthy feeding practices to live happily as a family. Evaluation of the film’s contents The mother in the film wears a light blue oversized sweater. Despite wearing a pink blouse and a sweater, the colors depict the presence of loneliness in the character. It is apparent that the mother wears such clothes without realizing that they compliment to present her loneliness towards her son’s medical condition. Secondly, the black colored skirt and boots depict the presence of uneasy feeling. Despite black being considered a neutral color, the film's perspective is that the mother is concerned about her son’s future (Fast Food and Children). The assorted colors in the film relate to the depression that the child is undergoing in the absence of a healthy lifestyle. Studies related to the culture of color pin different societies argue about blue and pink as cool and romantic colors. However, the correlation of the colors worn by the mother in the film and the general mood indicate a controversial nature to the desired meaning. The result of the controversy is the unhappy mood evident in the mother’s face that builds suspense to audience to realize the uneasy nature the mother has towards her child (Fast Food and Children). The generalized approach of the controversial use of romantic colors with the signs of depression is a lesson to the target viewers to understand the repercussions of feeding on junk food despite the delicious and appealing tastes (Fast Food and Children). The child’s blue tee shirt is an indication of the love that the family seeks to share, but the daily injections bar the characters from revealing such affection in their behavior. Since the mother enters the room, the blue clothed child does not look into her eyes as he continues with his activities with knowledge of his mother’s presence and the expected injection. The wooden facilities in the house are mahogany brown. Arguably, the wooden floor matches with the furniture, but fails to match with the walls, which are white and black in color (Fast Food and Children). From an artistic point, it is arguable that the use of the wooden floor is a deliberate act for the environment to remain dull. It is notable that the reduced lighting in the room and the mahogany colored floor erode the desired humor and love that should be present in every family (Fast Food and Children). The conformity of the dull shades to the white walls is a symbol of the prevailing depression in the family. Arguably, the child is worried about the daily injections while the mother worries about the future outcomes of the medication and probably the methods to embrace in avoiding feeding junk to her child. In the film, all the chairs are black, and that involves the study and dining tables’ chairs. Still in the film, the viewer can identify that the white colored walls fail to develop the expected humor in the environment because of the numerous dark and black shadows in them. The use of the color on the chairs is a critical step to depict the thoughts of the characters. In the backstage, several wallpapers are encircled with black and white linings used randomly (Fast Food and Children). The random use of the black color and the shades further provoke its target viewers to think about the vivid lifestyles that they seek to achieve in their families and the controversial nature that unhealthy lifestyles present. The assumptions are that the nature of the environment is a depiction of the impaired justice that the mother makes while addressing the child’s medical condition. In the “Fast Food and Children” video advert, the mother walks in the room with a bag in her hand, which has a wrapper that contains the child’s daily drug dosage and a hamburger (Fast Food and Children). The items used in the film are expensive, but the expected demeanor that they should present lacks due to the ill-addressed designing strategies. From a detailed perspective, it is notable that the environment appears in its state because of the designer’s mood. It is evident from the child’s reaction that the mother does not prohibit him from feeding on junk as he takes the snack and starts to feed while receiving his injection. The intended message from the activities is for the viewers to understand that children are ignorant of their medical conditions or and the causes. Hence, the parents and guardians’ responsibility will lead to the establishment of healthy feeding habits to avoid such ailments in their families. Conclusion Arguably, the artistic use of various bright colors in the film targets to create the atmosphere that every viewer perceives should present in homes. The authoritative nature of the film is supported by the choice of equipment and facilities. However, the film’s intense shadows and black chairs and décor erase the presence of the would-be environment. Such stylistic practices in the film’s art attract the viewers to focus on the characters, while being unconscious of the rest of the room. Eventually, the film deciphers the desired knowledge to its viewers through the identification of the medical kit and the junk food (Fast Food and Children). Lastly, the creativity of the filmmakers educates the society of the repercussions of consuming fast food diets while asking provocative questions for the viewers to make the right decisions thereafter. Works cited Fast Food and Children. Fast Food and Children (Powerful) Advertisement: Childhood Obesity, Break the Habit. Directed by TPS. Youtube Video. Web. April 23, 2011. https://www.youtube.com/watch?v=0K3F_53Sn34 Read More