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Avian flu - Essay Example

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Although communications is a broad science and an imperfect art, it is impossible to effectively manage a crisis without effective communications. The nature of crises differs and whereas a terrorist related blast or an industrial accident is likely to be a high speed spontaneous event…
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Avian flu
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Download file to see previous pages Avian flu has devastated wildlife species, but although it is difficult for the avian flu virus to transmit itself into humans, mutations of the virus can render this possible. Thus, it is important to have an emergency communications plan for every community that can deal with flu pandemics as local and international health agencies monitor the situation and strive to find answers. This essay presents a discussion about an emergency communications plan for an avian flu pandemic.Threats that are generated to humans and animals from highly contagious virus infections are not new. In the years 1918 – 1919, the Spanish influenza flu virus resulted in an estimated 500,000 deaths in the United States of America alone and millions died worldwide. The previously mentioned influenza virus pandemic was followed by the 1957 – 1958 Asian flu pandemic that resulted in 70,000 deaths in the United States of America and another Hong Kong flu pandemic in 1968 – 1969 resulted in about 34,000 United States fatalities. The influenza virus which was responsible for the previously mentioned pandemics had become more resistant by mutating and changing its structure over a period of time. A virus is an ultramicroscopic infectious agent that is neither living nor dead and it replicates itself within the cells of a living host. It consists of a piece of nucleic acid, either DNA or RNA, which is wrapped in a thin coat of protein that can be transmitted from one living organism to another in a number of ways, including being transmitted through droplet infections. ...Download file to see next pagesRead More
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