StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Development and Marketing of Health Care Practice - Essay Example

Comments (1) Cite this document
Summary
Development and marketing of healthcare practice has become an immense need for both medical professionals and patients…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
The Development and Marketing of Health Care Practice
Read TextPreview

Extract of sample "The Development and Marketing of Health Care Practice"

Download file to see previous pages For instance, to introduce a new health care service area, to attract patients and investors, manage the competition, secure and maintain patients’ loyalty, introducing new businesses or availing the service opportunities (PHILIP KOTLER, 2008). Since now patients look for the best services along with maximum quality and care therefore practitioners are moving towards building their exclusive practice brands (ANANDHI VIVEK DHUKARAM et al., 2010). This paper aims to discuss the marketing and development of a complete health care practice brand specifically aimed at cardiac patients. Internal Analysis At Cardiac Healthcare Services we aim to provide primary and secondary medical services to the cardiac patients. Primary services means all the facilities and medical treatment required by severe patients with chronic cardiologic diseases such as familial hypercholesterolemia, heart attack, etc (PERRY ELLIOTT et al., 2011). Secondary services include awareness programs, counseling on genetic and hereditary diseases, etc. In order to carry out all these services effectively there is a qualified team of 15 doctors specialized in cardiac diseases along with 50 nurses and a highly professional administration board comprising of 5 executives and other staff workers (COMPLETE, EXPERT THERAPEUTIC SERVICES FOR CARDIAC PATIENTS, 2013). The unique point in our service is the facility of ‘nurses-led clinics’ which will focus only on patients’ education (SCHADEWALDT V. et al., 2011). This would be a unique selling point on the basis of the fact that our direct competitors are not offering this service. Our target market would include patients of coronary heart diseases coming from within the country. This will surely help us in achieving our forecasted revenue and profits for future expansion of business. Since coronary heart diseases are rapidly increasing in both men and women around the world, for instance, in UK alone death rate because of coronary heart diseases is 68.8 per 100,000 which indicates its severity and potential for future business in this area (CORONARY HEARTH DISEASES: WHO, 2011). The place currently owned by the business can handle 4 times more patients as compared to our competitors’ present patients’ volume. Moreover, there will be extended healthcare services such as telephone and online consultations, home services for severe patients, awareness programs and flexible appointment hours. This will facilitate in giving health assurance to the targeted patients through active involvement of practice managers. External Analysis Following is the External Analysis (ODIES C. FERRELL et al., 2010): Demographic Analysis: Our initial development time line extends to five years after which the developing and marketing strategies will be reviewed. Our aim is to offer medical services within the country for next five years therefore we have collected data regarding the cardiac disorders of our target market. In UK, people are often found having inherited cardiologic problems such as Mitochondrial Diseases (VASCO EIRIZ et al., 2005). There would not be any age limit for our target patients since inherited diseases might show symptoms in early, middle or later ages depending upon the case and its severity. Medical Treatment of Cardiologic diseases is often very expensive; however, we plan to project high quality services with minimum costs through utilizing modern medical technology. This will increase our annual revenues due to minimized cost in addition to developing customer satisfaction (VASCO EIRIZ et al., 2005). Specialty Analysis: Nurses-led clinics would act as our specialty services. Patients who maintain history of cardiologic ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Development and Marketing of Health Care Practice Essay”, n.d.)
The Development and Marketing of Health Care Practice Essay. Retrieved from https://studentshare.org/health-sciences-medicine/1474922-written-essay-about-the-development-and-marketing
(The Development and Marketing of Health Care Practice Essay)
The Development and Marketing of Health Care Practice Essay. https://studentshare.org/health-sciences-medicine/1474922-written-essay-about-the-development-and-marketing.
“The Development and Marketing of Health Care Practice Essay”, n.d. https://studentshare.org/health-sciences-medicine/1474922-written-essay-about-the-development-and-marketing.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ka
kamille16 added comment 7 months ago
Student rated this paper as
I never thought 1750 words essay could be written in such a free manner. I loved the style of this essay. Will definitely use it for my own work!

CHECK THESE SAMPLES OF The Development and Marketing of Health Care Practice

Health care marketing

...? The Evanston Hospital Health Care Marketing The Evanston hospital was among the first s within the American health care sector to create an official position for their marketing staff (Peterson, 2008). The American Marketing Association (AMA) has defined the term marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services and commodities for the satisfaction of personal and institutional objectives’ (Hoffmann, 2008). In order to be able to adequately respond to the needs of their customers the hospital should...
5 Pages(1250 words)Essay

Health care marketing

...of the public. “Marketing of health care service is an important factor that influences various factors concerning hospital services and performance” (Raggad, Almehsen, & Harahsheh, 2012, p. 26). So it becomes clear that one of the many things separating PR from marketing is the focus. While the focus of PR is the corporate social environment, that of marketing is the economic environment and both PR and marketing take different routes to further or advance their respective focuses. On being asked on what grounds could the publics be differed from the markets, Charles responded in the light of his experience that the...
6 Pages(1500 words)Essay

A written case scenario report, analysing the mangers role in the development and marketing of a health care practice, a GP

...?Mangers role in the development and marketing of a health care practice Introduction General practitioner looks after people’s health in the local community and handles a wide range of health associated problems. A GP practice offers advice on diet and smoke, health education, and run clinics among other general medical services. A GP practice is often managed as a team and involves healthcare assistants, nurses, receptionists, and practice managers. Managing a GP practices entails making their services information available to the...
8 Pages(2000 words)Essay

Mental Health Practice Development

... about the experience was that I did not have sufficient time with the nurses. I felt that I needed more time to further develop their skills, leadership, and confidence in administering injections in the mental health setting. I also felt it bothersome that there were still other nurses who could not be convinced to make improvements in their practice, especially the older nurses who were not welcome to change and criticism, even when the criticism was well meant and was meant for the improvement of patient health outcomes. What was bad about the experience was that inadequate resources in the health care practice emerged as a contributing factor for the gaps in the knowledge and skills of the nurses. Inadequate resources limited... ...
43 Pages(10750 words)Essay

Development of Health Care

...of the of the Concerned 18 July 2009 Development of Health Care The pangs of poverty though happen to be enervating and unsettling, it is a fact that the issues surrounding poverty tend to differ in each age and time. A cursory walk through the ECHO picture archives brings one face to face with scenes replete with barefooted children who had been devoid of a decent and nourishing meal since ages (Liverpool Echo 2009). Besides, an utterly compromised hygiene and real squalid living conditions further added to the miseries of the poor in the 18th century. In fact, the history of the poor relief in the UK has trudged through disturbing and many a times abominable scenarios. In Elizabethan...
4 Pages(1000 words)Essay

Nursing practice and health care

... of unexpected cardiac death. Academic Emergency Medicine, 10(1): 13-20. Henderson, E. (2002) Managing quality in services: Part 2. Nursing Management, 9(8): 30-33. Hinchliff S (2003) Nursing practice and health care: A foundation text. London Arnold Hinchliff lewisham.nhs.uk (2005) The Lewisham Hospital NHS Trust Retrieved Fecruary 5, 2006, from http://www.lewisham.nhs.uk/documents/doc003603.1127466151.pdf Martin, V (2000) Developing team effectiveness Nursing Management, 7(2): 26-29. Palmer A, Burns S and Buiman C (1994) Reflective practice in nursing: The growth of the professional practitioner Blackwell Scientific. Thompson, I, Melia, K and Boyd, K (2000) Nursing Ethics 4th ed Churchill.... are becoming shorter with the average...
12 Pages(3000 words)Essay

Health care marketing

...23 October Health Care Marketing A product is different from a service in many ways.While the product is paid for and acquired once, the service is paid for every month or week depending upon what duration has been established between the vendor and the customer. In some cases, the product’s payment may also range over several months e.g. payment for a car in several installations, but the product can never be taken back by the vendor whereas the service is provided by the vendor as long as the customer keeps paying for it; when the payment stops, the continuation of service delivery is stopped. The quality of a product does not vary over the course of time. Whatever the quality of the...
1 Pages(250 words)Essay

Health care marketing

...November Health Care Marketing The most fundamental difference between the social programs like STD prevention and the elective plastic surgery is that the former is a need of the society while the latter is a choice or luxury. STD prevention program far exceeds elective plastic surgery in terms of importance, and is a need of people belonging to all social statuses in the society from the top to bottom unlike elective plastic surgery, that costs people enough to convince particularly the people with low socio-economic status to live without it. The similarities between the two include that both are healthcare measures, and may appeal to people of all socio-economic statuses, but not all...
1 Pages(250 words)Essay

Health care marketing

.... The most popular mode of data collection in marketing is questionnaire. Using questionnaire as a means of data collection provides the researchers with the opportunity to collect data from the research participants without having to personally interact with every research participant individually, and collect the information, because interviewing is a very time consuming process and is governed by different kinds of biases. On the other hand, questionnaires can be easily filled by the research participants, particularly when they are brief and the statements are short and clear in their meaning. In marketing research, researchers can use a variety of questionnaires; audiences may be motivated to send...
1 Pages(250 words)Essay

Health Care Marketing in Practice

...and services to the patients. They intend to teach the members of the community self healing tactics and health promotions. It also conducts research in order to identify the best practices and impact of those services on the cost of health care (The Penny George Institute for Health and Healing, n.d.). Product Development It is effective when the Strategic Business Unit has strong brands and a sizable consumer. The modification or development of new product is done only when the organization thinks of appealing to the new market. It stresses on new models, better quality and minor innovations that...
6 Pages(1500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Development and Marketing of Health Care Practice for FREE!

Contact Us