Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Basic Types of Evaluation - Essay Example

Comments (0) Cite this document
This paper compares and contrasts the basic types of evaluation and provides specific application examples in health promotion programs. Evaluation is the methodological area devoted to the provision of feedback about an object or phenomenon. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Basic Types of Evaluation
Read TextPreview

Extract of sample "Basic Types of Evaluation"

Basic Types of Evaluation The Basic Types of Evaluation Evaluation is the methodological area devoted to the provision of feedback about an object or phenomenon. The process of evaluation entails collection and assessment of data about an activity or object with limited focus on the worthiness of the result but to provide feedback to the audience (Robert, Cavill & Rutter, 2009). According to Bastable (2008), one of the most common models of evaluation includes the Roberta Straessle Abruzzese (RSA) which places five basic types of evaluation relative to one another based on the purpose of the scope, question and resource components of the evaluation focus. The basic types of evaluation include impact, outcome, process, and content evaluations. This paper compares and contrasts the basic types of evaluation and provides specific application examples in health promotion programs. Comparison and Contrast of the Basic Types of Evaluation Outcome or summative evaluation is one of the basic types of evaluation with the main purpose of establishing the results of carrying out an activity or program. This form of evaluation is guided by different questions seeking to establish the overall effect of a program or activity (Marris & King, 2007). The guiding questions in this form of evaluation are formulated from the objectives of an activity, program or even research. Outcome evaluation takes place after all processes of an activity or program have been completed to establish changes associated with the just completed activities. The difference between content and outcome evaluations is the focus on long-term changes in the latter as opposed to short-term focus in content evaluation. In health care promotion programs, outcome evaluation may involve evaluation of skills imparted on health care professional where the practitioner’s competency is determined based on patient’s recovery after applying the acquired skills. Content evaluation would entail demonstrating before treating a patient. Outcome evaluation in health care is commonly applied in evidence-based studies on certain phenomena and often requires the establishment of effective and reliable measurement and data collection strategies (Bastable, 2008). Another basic type of evaluation includes the process or formative evaluation which involves making judgment on the activity processes or components to ensure timely adjustments necessary to arrive at the desired outcomes. This form of evaluation is critical in health promotion program because it allows health professionals or program administrators to anticipate and counter issues that may make the program not succeed (Marris & King, 2007). Unlike outcome evaluation which focuses on the end result, process evaluation focuses on ensuring that the program remains consistent with its main objectives. This form of evaluation is particularly important in the intervention process where adjustments can be made on the basis of patient response but not the final outcome of the intervention. Process evaluation is more cost effective compared to the outcome and impact evaluations which require expertise and added costs (Bastable, 2008). The other important type of evaluation includes the impact evaluation whose main purpose is centered on determining whether carrying out an activity or implementing a program is worth the cost or investment put in it. This form of evaluation has a broader scope and focuses on more long-term effects than the rest of the evaluation types (Robert, Cavill & Rutter, 2009). Unlike outcomes evaluation which is often confused for impact evaluation, it focuses on the goals rather than the objectives of the activity or program. Impact evaluation is the most intensive and extensive form of evaluation and often requires more resources in the designing and conducting of the processes (Bastable, 2008). Impact evaluation further requires trained data collectors and analysts as well as sophisticated instruments. Therefore, impact evaluation is recommended for capital intensive programs as well as programs crucial to the wellbeing of the patient and effectiveness in the delivery of health care services (Marris & King, 2007). Examples of Specific Application in Health Promotion Programs An outcome evaluation can be applied in a study examining effectiveness of a work site diabetes prevention program involving a sample of people at risk of developing diabetes. Outcomes on the participants such as oral glucose tolerance testing results, fasting insulin, and body mass index would be indicative of the program effectiveness (Robert, Cavill & Rutter, 2009). An example of a specific application of process evaluation may be in a smoking rehabilitation program where the health practitioners evaluate the progress of one of the methods applied to help a patient stop smoking. In this case, continued application of one method will depend on the progressive impact on the patient’s smoking habit and if one method fails to elicit any significant change, it may be replaced with another method or program. Finally, impact evaluation can be applied to evaluate the impact of training health care practitioners on the proper use of body mechanics in the process of delivering the health care services. In this case, impact evaluation would focus on establishing the impact of the training on reducing the number of health care providers complaining of back problems. The basic types of evaluation differ in many ways including the circumstances under which they are appropriate, resources involved, expertise requirement and their focus, either long-term or short-term. Therefore selection of any of the types of evaluation must involve evaluation of such factors, relative to the study activity or phenomenon being evaluated. References Bastable, S. (2008). Nurse as educator: Principles of teaching and learning for nursing practice, (3rd ed). London: Jones & Bartlett Learning. Marris, B., & King, B. (2007). Evaluating health promotion programs. The Health Communication Unit. Retrieved from Robert, K., Cavill, N., & Rutter, H. (2009). Standard evaluation framework for weight management interventions. National Obesity Observatory. Retrieved from Read More
Cite this document
  • APA
  • MLA
(“Basic Types of Evaluation Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(Basic Types of Evaluation Essay Example | Topics and Well Written Essays - 750 Words)
“Basic Types of Evaluation Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Basic Types of Evaluation

Evaluation of Current Marketing Communications Practice of Motorolla

Motorola Incorporated is a multinational company founded nearly 80 years ago. The firm belongs to the communication industry with a specialization in mobile technology. In 2006 Motorola achieved global sales of $42.9 billion which represents an increase of 22% over the previous year’s results (Annual Report 2006: Motorola, 2007). The company has achieved international recognition for its world’s class services and awesome telephone models. The Motorola Razr which was introduced in 2005 is one of the world's selling cellular phone models and new models of this branded model are one their way. The firm has stayed up to date with the latest trends in the industry and is currently capitalizing on the mobile services trends...
10 Pages(2500 words)Case Study

A Critical Evaluation of Workplace Diversity: Measuring the Intended Benefits of Managing Diversity

Diversity represents a wide spectrum of tangible characteristics and somewhat less-transparent personality-driven attributes which either contribute or detract from various social interactions in the workplace. 

With this definition in mind, managing diversity represents the elements of embracing and incorporating a wide variety of human differences (or commonalities) into the daily practice of business so as to provide enhanced benefit to the entire workplace and its processes. The goal of managing diversity is for leadership and subordinates alike to take a rather proactive approach to building enhanced inter-personal relationships and then applying this harmony to goals of higher productivity and teamwork.
11 Pages(2750 words)Term Paper

Three Types of Unemployment

Nevertheless, whatever the reasons may be, the state of unemployment is fatal for any person if he is actively seeking employment. Any individual at any stage can be bitten by this worm of unemployment. Unemployment also gives an indication of how the economy of a country is performing, higher the number of unemployed people in the economy more is the dipping status of the economic sector. So hereby, we see that the country’s unemployment status has an inverse relationship with economic growth. The economic growth of a country is governed by inflation in the economy, which in turn is governed by the money supply in the economy.

NSSO defines Unemployment as a situation in which all those who, owing to lack of work...
15 Pages(3750 words)Assignment

English Test Evaluation

First of all, if all this in a test paper is inserted in a test paper, one must be careful to balance the number of items for a selected category. Second of all, the test has to have a medium length. For example, if the test is too short, the evaluation of the gained knowledge cannot be assessed properly. On the other hand, if the test is far too long, the students will become anxious and nervous and they will have the constant feeling that they cannot finish the test in time and get a high score. A moderate, but the various test could be the answer. The test should assess all the information given, but do it with a variety of items, that challenge imagination and that do not get the students in the state of frustration.
20 Pages(5000 words)Assignment

Evaluation of the Course: Teaching and Learning Strategies

I will begin my evaluation with the objectives of the course, discuss a theory that is relevant to learning styles to see how it fits with the course and then provide my conclusions about how this course meets the objectives of the course.

 I am assuming that the Teaching and Learning Strategies class was created for students at the college level who were going into some form of teaching or training.

To evaluate this course it is a good idea to start from the beginning and look at the objectives. As I was looking for references in this process, I found a website that had tips for designing instruction that I felt would offer me a structure to work within. According to "Instructional Design," the instruct...
7 Pages(1750 words)Term Paper

Effective and Ineffective Evaluation Tool

It has been an endless matter of debate for decades as to which methods reap effective results and which not.
One of the most effective tools for assessing students’ annual performance has to the one with a more comprehensive approach. The feedback by the teachers is very crucial for the students. It is the assessment plan which is developed by the teachers upon the on-going students’ achievements throughout the course and not merely upon the written traditional examinations1. It is considered to be an effective assessment tool because it reflects directly on the teaching and learning process of the teachers and students respectively. Feedbacks also help the students to engage in reflective, constructive and analy...
7 Pages(1750 words)Assignment

An Evaluation of the Role That the Principles of Behaviour Therapy Have to Play in Clinical Hypnosis

Hamburg (2006) first used this combined effort to treat two patients who were scared of dying. He uses his paper to encourage clinicians to refrain from not using their knowledge at the introductory classes of hypnosis but to go into it deeper. Many therapists at that time were taking the bold step of combining behavior therapy with hypnosis (Chaves, 2006). One group used hypnosis for desensitization therapy (Kirsch et al, 1995). However, there was general disagreement about the manner of hypnosis being employed and the methods of mentalist constructs. Chaves who strongly believed in the treatment combination used it as a base for many of his therapeutic interventions (Chaves, 1997a as cited in Chaves, 2006). The hypnotic therapy...
8 Pages(2000 words)Article

Evaluation of Children with Visual Impairment between Ages 4-12

A visually impaired child may suffer from incomplete sight, reduced vision, total blindness as well as legal sightlessness (Kelley and Gale p 45). It is a condition that may become severe in a child, thereby affecting its growth and development. The impact is usually dependent on the kind of loss, age at which it occurs, as well as the general body functioning of the child. The normal interest that is usually evident amongst children on seeing attractive items in their surroundings lacks in a visually impaired child. This may interfere with the child’s learning capabilities unless he/she is assisted to learn. The development of social behavior in children usually depends on the ability to see parents or those in charge of ca...
6 Pages(1500 words)Coursework

Evaluation of Performance of a Bank Using Published Accounting Data

The performance of a bank is evaluated because of various reasons. The banks evaluate their performance to find out the outcomes of previous decisions of management. The bank regulators evaluate the performance of the banks to identify the banks, which are facing severe problems. Evaluation using the published data is also needed by shareholders to make decisions such as whether to buy or sell a share of banks. Furthermore, investment analysts advise their prospective investors regarding the selection of banks for making investments after performance evaluations of banks.

There are different ways, which have been used to evaluate the performance of the banks. When the performance is analysed through available published...
7 Pages(1750 words)Case Study

Critical Evaluation of the Awarding of Football World Cup

Considering the goals and objectives of the organization, the various factors that have influenced the aspect of voting in favor of the emerging markets have been determined in this research paper. The critical evaluation of FIFA’s decision in awarding the emerging markets with the hosting rights of the Football Cup has been done by determination of the extent to which the goals and objectives of the governing body have been fulfilled with this decision (Baade and Matheson, 2004, p.353). The research problem also established the fairness of the World Cup Bidding Process and the basis of the FIFA Executive Committee’s decision in awarding the Football World Cup hosting to the developing countries. In order to analyze th...
29 Pages(7250 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Basic Types of Evaluation for FREE!

Contact Us