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Examines the Issues of Formulating a Set of IT Objectives Aligned With Corporate Strategy - Case Study Example

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DCM is evidently facing a complicated situation and scores of challenges to stand as a marketer in its business environment. Almost every sector of the organization can be observed to be inefficient and ineffective in contributing to the business growth. …
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Case Examines the Issues of Formulating a Set of IT Objectives Aligned With Corporate Strategy
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Download file to see previous pages MDCM’s marketing and sales department also lacks in contributing to the organizational growth despite fairly good human resource productivity. Further, the supply chain of the organization is not structured and organized in an effective approach which gives rise to perplexity in the workplace. Thus, the key objective of MDCM is to enhance the efficiency of these sectors in order to re-introduce business growth at this point of time (Jeffery, M. & Norton, J. F., “MDCM, Inc. (A): IT Strategy Synchronization”). It is worth mentioning that in every sector, from finance to marketing and sales along with the supply chain operations, MDCM managers are facing similar problems with the flow of information. It is also intrinsically related to the technological developments of the organization. To be specific, the finance department complains that the data which are received from other departments are behind the times and thus lack in efficiency. This requires to be renovated through appropriate IT planning, as updated data is termed to be quite effective in developing accurate forecasts of the organizational progress which further leads to the management decision-making (Jeffery, M. & Norton, J. F., “MDCM, Inc. (A): IT Strategy Synchronization”)....
Due to this reason, the department requires a self-service technology which will provide customers with the opportunity to help them with the extra services and reduce the burden of sales staffs. This will also ensure enhanced productivity in the department. The supply chain operations were further effected by the unsystematic progression of goods purchased and delivered to the ultimate customers. Therefore, the department requires a systematic resource planning technology which will organize and simplify the entire process including the logistics outsourcing (Jeffery, M. & Norton, J. F., “MDCM, Inc. (A): IT Strategy Synchronization”). Stating precisely, the prime objective of MDCM is to introduce a highly effective IT system in the organization which will ensure efficient financial planning, better productivity in marketing and sales and an organized framework for the supply chain operations. However, the key objective of the organization at this moment is to ensure its growth and satisfying increment in shareholder value. This certainly requires an effective short-term planning from the IT department. 2.0. Competitive Forces Analysis 2.1. Threat of New Entrants MDCM has a broad network in the international market comprising of various developed and developing economies which reduces its operational cost to a great extent. This certainly provides the organization with the strength to restrict the new entrants. Moreover, the organization deals with medical products which are recognized to be strictly restricted with the legal barriers and also requires a large amount of investment. Technological support is considered to be one of the key requirements of the industry which again limits the threat of new entrants. However, the switching costs of customers ...Download file to see next pages Read More
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