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Marketing Company of Playcom - Case Study Example

Summary

The paper "Marketing Company of Playcom " discusses that generally, Play.com is just one of the online companies which maximize the great potential of revolutionary information technology. At Play.com, the whole marketing concept has been modernized…

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Subject: Geography
Type: Case Study
Level: Undergraduate
Pages: 3 (750 words)
Downloads: 2
Author: elliot36

Extract of sample "Marketing Company of Playcom"

Play.com is known for its blending of products, distribution, promotion, and pricing online just to meet the needs and preferences of its target market. This is how the marketing mix is defined in the real context of marketing activity (Boone and Kurtz, 2006). In its application particularly at Play.com, these marketing mixes are combined by planning and executing them to cater to and stimulate the needs of the target market which is very evident at the website of the company. This is how marketing is specifically defined in the real world (Boone and Kurtz, 2006; Kotler et al., 1999).

Play.com is an online company that markets various lines of products from DVDs, MP3s, and music CDs to toys. The company features its products and services online at a lower cost and with free delivery on every purchased item. The whole thing about this online activity for Play.com ensures its low-cost promotion. This somehow created an impact on the market of Play.com and it eliminated some probable elements that may add up cost on the final price of its offerings. Thus, Play.com has to invest in its online marketing strategy to minimize costs and ensure fast service and affordability of its lines of products.

Price

Online pricing at Play.com is much cheaper compared to offline pricing due to the low cost of maintenance of the operation.

Promotion

Direct marketing makes product offerings at Play.com promoted at a fast pace and with convenience. This is made possible by using search engine optimization which optimizes necessary information about the product offerings.

Place

Information and ideas about the products of Play.com are all stored on a personalized web page. This, however, may pose some significant problems knowing that on a worldwide scale, various online web pages may carry the same characteristics as Play.com.

Product

Since the marketing activities at Play.com can be conducted online, the convenience of acquiring them through credit cards and online payment may be the best option. However, the issue of online security may also serve as a barrier considering that not all customers are willing to disclose their personal information. Read More

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