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Gender and the Media - Essay Example

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The author of the following essay "Gender and the Media" asserts that many people usually ask themselves whether the media create, reflect or maintain the gender-based roles saturating the environment. It is clear that gender roles have been consistently promoted carefully and consciously…
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Gender and the Media
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Download file to see previous pages The masculine is attributed to males while the feminine to the females. The document below analyzes the way media displays husbands as commercial or entrepreneurs while wives are always linked with kitchen or home matters (Carter 2). Mixed sentiments always feature concerning this matter some aiming to support while others stand to condemn it. I wish to counter this statement.
Media is vital in creating social norms. This is because various media forms including television, film, and advertisements are available everywhere in the world today. The existence of gender roles is sole as a result of society choosing to accept them. However, the media tends to perpetuate them. According to Carter (2011), mass media like news industries, entertainment and advertising tend to portray men as well as women with stereotypes whereby ladies or wives are placed in deprived situations such as submissive and passive roles. Men or husbands, on the other hand, are usually revealed to have a likelihood of succeeding and always concerned with their occupations. Consequently, power relations and the traditional gender roles have become deeply interiorized in the sub-consciousness via the mass media.
Biblically as well as according to the social set up, men are obligated to provide for the family. They are, therefore, required to be aggressive so as to put something on the table for their wives and children. The scenario of husbands being revealed as commercially oriented persons while wives as people dealing with domestic matters is an understandable fact. This is because for husbands to provide, they have to be entrepreneurs or focused on their occupations (Warren 2). Wives, on the other hand, have the right to be at home minding the domestic matters since the husband is providing. It is hence justifiable to say that husbands are commercial while wives are only meant for the kitchen matters. ...Download file to see next pagesRead More
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