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Toys - Essay Example

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Toys are present in children’s lives from the early through teenage years, and they have a huge impact and play an important role in their development. However, toys today carry gender stereotypes about which toys are appropriate to play with whom. Becky Francis, professor of…
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Download file to see previous pages It is obvious that the trend in girls’ toys is to be pink and beauty related, whereas the boys’ toys are related to technology and building. It seems that toy companies nowadays make distinctions for us over which toys are suitable for girls and which for boys. However, Francis does not take into the consideration of supply and demand interaction in the market. Looking at the supply side, toy companies only produce their products that are selling in the market. Companies are the chief architects of branding, naming and choreographing the graphics that appear on the toy boxes. Children sometimes have no choice and essence their parents have to make a decision for them. Manufacturers and parents are directly responsible for the gender stereotyping experienced in the society today. It is, therefore, imperative to note that gender biased toys can be blamed both on the manufacturers and parents.
In the past days, manufacturers did not take into consideration the branding style or what audience they were targeting with the toys. Everything that was in the toys represented the interests of the children of both genders. Later in the days, as Lepkowska notes, toys got different meanings altogether (Lepkowska, 1). In fact, there were some toys that were only left for the boys and the others were left for the girls. Lepkowska argues that the toys for the girls helped them manage their emotions impedance while the toys for the boys helped in improving technical skills as they advanced through the stages of adulthood. A research done to verify these claims would suggest otherwise. However, pundits have argued that the increased stereotyping by manufacturer warrants an in-depth analysis of the role of toys in gender gaps experienced in the society today (Day, 1).
The manufacturers of toys are to take responsibility in the increased gender gaps with respect to their production and final delivery to the market. There are those toys that are produced that are ...Download file to see next pagesRead More
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