Toys are present in children’s lives from the early through teenage years, and they have a huge impact and play an important role in their development. However, toys today carry gender stereotypes about which toys are appropriate to play with whom. Becky Francis, professor of…
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It is obvious that the trend in girls’ toys is to be pink and beauty related, whereas the boys’ toys are related to technology and building. It seems that toy companies nowadays make distinctions for us over which toys are suitable for girls and which for boys. However, Francis does not take into the consideration of supply and demand interaction in the market. Looking at the supply side, toy companies only produce their products that are selling in the market. Companies are the chief architects of branding, naming and choreographing the graphics that appear on the toy boxes. Children sometimes have no choice and essence their parents have to make a decision for them. Manufacturers and parents are directly responsible for the gender stereotyping experienced in the society today. It is, therefore, imperative to note that gender biased toys can be blamed both on the manufacturers and parents.
In the past days, manufacturers did not take into consideration the branding style or what audience they were targeting with the toys. Everything that was in the toys represented the interests of the children of both genders. Later in the days, as Lepkowska notes, toys got different meanings altogether (Lepkowska, 1). In fact, there were some toys that were only left for the boys and the others were left for the girls. Lepkowska argues that the toys for the girls helped them manage their emotions impedance while the toys for the boys helped in improving technical skills as they advanced through the stages of adulthood. A research done to verify these claims would suggest otherwise. However, pundits have argued that the increased stereotyping by manufacturer warrants an in-depth analysis of the role of toys in gender gaps experienced in the society today (Day, 1).
The manufacturers of toys are to take responsibility in the increased gender gaps with respect to their production and final delivery to the market. There are those toys that are produced that are
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Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. Toys “R” US eventually made its way in Europe. Amidst contradiction from the start among local counterparts, Toys “R” US was able to grow and continue to exist in the marketplace in Europe.
According to the research findings Statistical Process Control (SPC) has played its role in uncovering the problems in the production process. Now, it depends upon the management how to utilize this information. Ideally, the company should study the causes of the problem, rectify the same and again monitor through SPC. In fact, this has to be a continuous process.
Toys "R" Us open shop in 1978 as a public limited company and continued to be so till July 2005. In July 2005, the company was taken over by Bain Capital Partners LLC, Kolberg Kravis, Roberts & Co and Vornado Realty Trust along with its other affiliates and all the stores on the planet.
These toys of plastic form may challenge their ability to adapt in a world of change. On the other hand, boredom stimulates the imagination to be creative. It allows children time to get to know themselves and not their limitations. The use of simple household objects, blankets, spoons, blocks, and boxes, for example, to make-beliefs allow children the cognitive skills needed when they are adults.
Toys stores, or even just the aisles of toys in retail stores, are split up based on what is considered gender-appropriate. All of the items designated for girls are grouped together, all of the items for boys can be found in the same location, and items that are considered unisex, such as bicycles, sporting equipment and boardgames, can be located usually in the back of the store or in an aisle that runs perpendicular to the others.
Those events are as follows:
Toys R Us (TRU) had made agreement with McDonalds of Japan for establishing its business in that country. It was very difficult for the company to start up its business in Japan because of huge difference in the culture
According to the research, it seems as though Barthes suggests that children who are given these “ready-made” toys will never think outside of the box. That cannot be true. Children still grow up to create. They become engineers and inventors when they become adults. Curiosity never stops regardless of the toys the children have been given.
According to the research findings all businesses strive to make profit. Tom pulling company has had its highs but the fact that the management never thought of the fact that competition would at one time come was a laxity and a show of poor business planning. However, the current trend of poor performance can be reversed.
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