Nobody downloaded yet

Barbie as a global phenomenon - Essay Example

Comments (0) Cite this document
Summary
There is no person in the world who grew up without toys. Toys reflect the life and behavior of this or that society. Producing toys, the society takes care of children and makes them full-fledged members. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Barbie as a global phenomenon
Read TextPreview

Extract of sample
"Barbie as a global phenomenon"

Download file to see previous pages Doll Barbie is among them. If to ask a girl what present she would like to have for her birthday, she would not hesitate even for a second and the answer will be “A Barbie”. “Barbie is the cultural icon of female beauty that provides an “aspirational role model” for young girls, and 99% of 3- to 10-year-olds in the United States own at least one Barbie doll” (Helga et al 283). The question is why this doll is so popular. How did it enrapture the whole world and become a dream of every girl? More than 100 Barbie dolls are sold in the world every minute, thus Mattel Inc. makes around $2 billion annually and the sales of a famous and desired doll constitutes more than a half of Mattel’s sales. “Barbie is the best-selling fashion doll in every major global market, with worldwide annual sales of about $1.5 billion” (Mattel, 2003 cited in Helga et al 283). The activity of the company seems successful, but now the managers consider the issue how the changes in the world influence Barbie doll. The problem became relevant because of the changes brought by globalization that eliminated patterns. The image of Barbie doll demands changes. The given paper will discuss the changes brought by the globalization and the problems Barbie doll manufacturers have to solve now. Notwithstanding that Barbie does not loose its popularity, time still flies and everything changes. The doll was created in 1959 and the women of that time were very different in comparison to modern women. Now women are emancipated, their life is very active. As women change, dolls should also change. Mattel was too late to realize that the changes were necessary, thus they suffered a failure in 2001, when their competitors launched the product appropriate to the modern understanding of a perfect woman. As the competitors managed to make necessary changes in contrast to Mattel, the latter still suffers from this mistake. The company did not think about the changes as they considered the doll to be absolutely perfect and was sure that any changes are not needed. Moreover, the manufacturers were afraid that consumers may not have accepted the changes in their favorite doll image. Thus, they did not touch Barbie doll and paid their attention to other toys. This brought a lot of harm that was realized by the manufacturers too late. They understood their mistake only by 2006, when their sales decreased by 30%, notwithstanding that the efforts were taken at once to change the look of the doll and her boyfriend, clothes, accessories. In order to save the situation, they even created a new line called “My scene”, but this imitation did not impress consumers much. The cause of the failure is the lack of appropriate long-term strategy as well as corresponding analysis of the brand and world changes, which affect Barbie’s image. Globalization brought many new changes, it changed the perception of the issues greatly. Many international organizations appeared at the global market that provided people with new opportunities to work abroad, travel, see new country, meet new people and show their abilities. In the past immigration was not so active and people lived and worked in their native countries among the people of their own nation. Now it is not surprising if people from different countries work in a one company sharing their values, culture and experience. Such changes made the world more democratic and influenced all the areas, including the field of toys manufacturing. Barbie doll always served as a pattern that caused many problems: “my main personal problem is Barbie’s body, and what that does for girls’ understanding of how their bodies are supposed to look. So many young girls and women ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Barbie as a global phenomenon Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/gender-sexual-studies/1480439-women-s-studies
(Barbie As a Global Phenomenon Essay Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/gender-sexual-studies/1480439-women-s-studies.
“Barbie As a Global Phenomenon Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/gender-sexual-studies/1480439-women-s-studies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Analysis of Barbie Doll
...? Running Head: Analysis of Barbie Doll Insert His/her ANALYSIS OF BARBIE DOLL The Barbie doll has become a fashion icon for young girls. Barbie doll was first invented in the year 1959 by Ruth Handler. It was introduced in an American Toy Fair in New York. The dolls were sold at $3 each during the first year that they were brought in the market. It is an adult female doll which is actually a plastic figure, molded in the form of a human being and is basically for children’s playing purpose. The clothes and physical features of these dolls are a reflection of the American society. These dolls are not only a thing that children like playing with but for girls it helps them...
2 Pages(500 words)Essay
Barbie Assignment
...and Number of the Teacher’s Gender and Sexual Studies BARBIE ASSIGNMENT Introduction “The Barbie doll is one ofthe most successful toys of the 20th century and, arguably the icon of female beauty and the American dream” (Kuther & Mcdonald 39). According to the manufacturer Mattel, a Barbie doll is purchased every three seconds. Created in 1959, Barbie is a popular doll in almost every girl’s life. The toy is believed to characterize adult female beauty to which young girls aspire. It is widely claimed that Barbie dolls have a highly sexualized image and limit girls’ play by emphasizing approved roles and patterns of interaction. One of the arguments...
4 Pages(1000 words)Essay
Barbie as as Sexual Archetype
...Barbie as a Sexual Archetype For decades, there have been prominent sexual icons that have set an unrealistic bar for women as the ideal for the ‘perfect woman.’ Aside from cultural icons like Marilyn Monroe and Jessica Rabbit, Mattel’s most popular product, the Barbie doll, has stood the test of time as history’s most consequential sexual archetype. With that said, a close look will be taken into Barbie’s historical careers and campaigns to define how her image has been altered since her advent in 1959 and to explain the impact the Mattel doll has had upon sexual behaviors and expectations. To begin with, it is well known that Barbie’s history as a cultural icon began...
6 Pages(1500 words)Essay
The Global Warming Phenomenon
...?THE GLOBAL WARMING PHENOMENON Global warming is defined as the continuous increase of Earth’s temperature. Since life exists within a specific rangeof temperature, the phenomenon affects all life forms, from microorganisms to plants and animals. In addition, a hotter earth surface will melt the polar ice, leading to rising sea levels that erodes coastal areas. The aquatic life that lives in these areas will be displaced as well. The ice that reflects sunlight back to space gets gradually depleted, making the water too hot for the inhabiting marine wildlife. On the other hand, as the temperature on earth continues to rise, the water cycle is further driven to evaporation,...
3 Pages(750 words)Term Paper
Facebook Phenomenon
...exist in hundreds. Whilst the key technological features of these social network sites are consistent, the cultures emerging around them are different. Although most sites encourage pre-existing social networks’ maintenance, others assist strangers to hook up founded on shared interests, activities or political views. Moreover, while some sites take care of different audiences, others draw users based on nationality, common language or shared religious, racial, or sexual identities (Boyd & Ellison, 2007). This paper delves into Facebook, a popular social network that has taken the 19th century generation by storm. Introduction Facebook refers to a very popular internet phenomenon, primarily a site for social networking...
9 Pages(2250 words)Essay
Piercy's Barbie Doll
...Zifey Nykin Nater English 102 24 June 2009 Beauty: A Comparison In Piercy's poem "Barbie Doll," creates a very dark tone as she reflects on the ideal of beauty in today's modern age. Many have argued that our standards of beauty today are far too harsh and impossible. There is a trend toward unhealthful skinniness in girls, for instance, for them to be deemed "beautiful." This is reiterated whenever when picks up an US or OK magazine at the grocery market (or even when one just reads the headlines while standing in line). Female actresses' weight struggles are posted all over the pages. Two very recent cases come to mind, that of Jennifer Love Hewitt, who was dubbed fat and then lost the weight, and Jessica Simpson,...
3 Pages(750 words)Book Report/Review
Global Warming: A Man-Made Phenomenon
...Global Warming: A Man-Made Phenomenon. Life, as we know it on earth today, is being threatened by the phenomenon of Global Warming. The term denotes “the recent reported increase in the mean surface temperature of the earth; the increase being attributed to increased human activity and in particular to the increased concentration of greenhouse gases in the atmosphere” (Khandekar et. al., 1557). The concept of the natural Greenhouse Effect was first postulated by the French mathematician Joseph Fourier in 1827. According to this concept, the earth’s atmosphere functions like the glass pane of a greenhouse by permitting short wave solar radiation to reach the earth, but...
4 Pages(1000 words)Essay
Barbie and Mattel Corporation
...Barbie and Mattel Corporation Creating brand images in the market is in most cases a rigorous exercise that requires business to adopt creative approaches and innovativeness to ensure that products have a leading edge in the market. Fierce competition in the market today makes firms to adopt strategies aimed at creating a competitive edge in the market as an advantage to the firm in a competitive market (Arslan & Altuona, 2010). Creating a brand name serves as the best way to achieve this objective. This was the main story behind the success of Barbie in Mattel Corporation. Handler and Elliot modeled a success story by taking a different approach in that designing and modeling Barbie differently from other dolls in the market... , which are...
2 Pages(500 words)Term Paper
Madonna Phenomenon
...February 4, Madonna Phenomenon: Political and Social Contestation through Gender Performance Madonna is arguably the most successful and enduring female pop icon of modern times. Her prominence as a cultural and representational icon is shown in numerous articles and books written that analyze and emphasize her various roles in shaping American society and global pop culture (Gauntlett in 2004 and 2005; Penaloza). Georges-Claude Guilbert explores Madonna as a post-modern myth, while Christoph Lindner and Robert Miklitsc study Madonna’s position in the commodification of celebrities. The Madonna Phenomenon is not limited to Madonna’s popularity, but includes the postmodern analysis of her...
6 Pages(1500 words)Essay
Phenomenon (McDonalds)
...McDonalds Introduction What is the phenomenon? McDonalds d after its starters Mac and Dick, the entity’s journey started in 1948 after they started their own business in San Bernardino, which during then sold hamburger and other related simple products (Cross 225). They then met Ray Kroc whom they worked together catapulting the entity to unequalled success globally despite being an emergent entrant. Before agreeing to join them, these brothers were Ray’s constant clients buying from him many mixers, which aroused his curiosity (Johansen 82). Hence, prompting him to find why they were procuring such big number of mixers from him despite knowing exactly their business. It is after investigation that he...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Barbie as a global phenomenon for FREE!
Contact Us