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Finance - Essay Example

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There are no major risks involved in this kind of investment since it does not require any external borrowing; the start-up and maintenance costs are relatively…
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Download file to see previous pages The firm thus has to ensure that it has cash at hand to pay the monthly charges which may not always be possible because it may have funds locked up in other projects.
Although Yelp advertisement does not include any upfront costs, its monthly costs are relatively high and the returns are low. The advantage of yelp is that it does not require a lot of monitoring as the company monitors the number of clicks made. Social media advertising on the other has likelihood of yielding high returns and has low costs. However, despite the fact that the firm would not incur a lot of cost in human resources as it would use interns from university, the exercise would require close monitoring by the management which can also be costly. Nevertheless, in terms of costs and rate of return on investments, social media advertisement is the better option and should be chosen as channel of ...Download file to see next pagesRead More
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