Personal finance - Research Proposal Example

Personal finance proposal Introduction The concise oxford dictionary defines to nudge as a gentle prod or push someone to do something. Over the past few years, behavioral experts have seen marketers as people who have explored and taken advantage of behavioral fundamentals for their benefits. According to John Kenny, behavioral principles are seen as a tool to catalyze sales as well provides the needed expertise in consumers (Richard & Cass, 2011) Behavioral Finance Behavioral finance be because of the financial decisions made because of psychological influence over ones’ practices (Sewell 2005).

When a consumer purchases a product whether knowingly or unknowingly, the consumer receives several stimuli. Should the product by any chance meet or exceed client expectations, a repeat is likely as the stimulus is reinforced. On the contrary, failure of the product to meet customer expectations it has dropped and in the end, only beneficial products purchased which goes a long way in generating profits for the company. Although behavioral principles are looked at with a modest look into marketing practices, positive feedbacks are likely to be reinforced unlike negative ones (Michael & William, 1981) For our study purposes, we shall focus on long distance learning whereby a student is forced to access virtual libraries upon payment of a fee.

Research indicates that most consumers tend to lack personal awareness on what product and services they need, it is, therefore, imperative for an organization to help discover what they need. This is where the Happy comes in hand by profiling the expenditure of consumers and look forward on how they can meet and exceed consumer need and wants (Lynch, Zimmer & Mccloskey, and N.D) ReferencesRothschild L.M & Gadis C.W (1981) Journal of marketing, spring 1981.Retrieved :< http://ww w.psych.ualberta.

ca/~msnyder/p486/read/files/R_G1981.pdf>.Lynch S, Zimmer a & McCloskey M. (N.D) Happy appy.Retrieved :< http://happyappy.com/> Thaler H.R & Sunstein R.C (2011) where is behavioural economics headed in the world of marketing? Retrieved: .