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Group project - Essay Example

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Summary
Gamestop started as a retailer providing everytype of game to its customer but with the changing trend and widespread use of internet and mailing services it expanded its operation and shifted to Multi-Channel retailing. It has a brick and mortar existence.
Gamestop offers its…
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3. Answer the following questions: a. What is the company’s industry? Gamestop started as a retailer providing everytype of game to its but with the changing trend and widespread use of internet and mailing services it expanded its operation and shifted to Multi-Channel retailing. It has a brick and mortar existence.
Whereas on the other hand Gamefly is also in retailing but targets a niche of renting , called retail renting. Its operations are only limited to web i.e online. It’s a click and mortar.
b. What are its primary products?
Gamestop offers its customers the most popular new hardware, software and gaming accessories for computers and the next generation consoles. Apart from these it has a innovative solution which attracts scores of customers i.e. the used games trade program. Game Informer is a magazine owned by Gamestop which is the largest gaming magazine in the United States.
While Gamefly offers both purchasing and renting service on subscription basis for video games for every gaming console there is. Apart from this gamefly also own a series of websites provide detailed information on video games and
c. What raw materials does the company use, if applicable?
d. How large is the company:
Its is ranked 225th amongst the fortune 500 companies of the world with over 6500 offices in various countries across the globe.
Gamefly is the largest online retailer of video games in the US. It has 5 distribution centers spread across united states.
i. Sales (in millions)
2010 2010
$ 9,078.0 $101.5
ii. Assets ( in millions)
2010 2010
$ 5,063.8 $40.0
iii. Employees
45000 199
e. Where is the company located?
The corporate headquarters of Gamestop is located 20 miles from Dallas in Grapevine, Texas.
Gamefly’s headquarter is in Los Angeles ,CA.
f. What other people/companies are closely associated with this company?
Kongregate.com is one of the closely associated companies. Also Joltonline is another key company.Warner Bros, Wea Corp for the release of Transformers 3. Apart from that it is working with Virgin corp are in a partnership to power online video games competition.
Sequoia Capital are termed as Entrepreneurs behind entrepreneurs are one of the major investors. Other is Tenaya capital the other major investor. Partnerships with Del taco and Six flags theme park for summer long promotions. Apart from that Bawls a non alcoholic carbonated beverage had also partnered with Gamefly.
g. What image does the Company intend to convey.
Gamestop wants to portray the image that the company prefers customer satisfaction at the most, they intend to make the experience at their outlets a wonderful experience for each and every customer that visits them irrespective of the age bracket they belong too.
Gamefly on the other hands wants their customer to save their hard earned money and spend in wisely while spending it on something which is expensive at the most apart from it being short lived if the wrong choice is made. So they want to offer their customer an opportunity to minimize spending on the wrong choice they made and provide them with new chances.
Sources:
Gamestop. GameStop Corporation. 2011. .
Hoover. Gamefly.Inc . Financials - Financial information from the Hoovers. 2011. . Read More
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