Nobody downloaded yet

GameStop Corporation: A Company Analysis - Essay Example

Comments (1) Cite this document
GameStop Corporation is one of the largest retailers of video games and PC entertainment software in the United States (Plunkett, 2006). This may be a significant leverage; but the fact that it does not monopolize the industry suggests steering clear of complacency. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
GameStop Corporation: A Company Analysis
Read TextPreview

Extract of sample "GameStop Corporation: A Company Analysis"

Download file to see previous pages GameStop Corporation, as stressed by Wingfield (2011), is facing competition from Tower Records in music to Borders Group Inc. in books to Blockbuster Inc. in movies. On top of that, he continued, is the “surge in the popularity of inexpensive, easily downloadable games on smartphones, Facebook, and tablet computers such as Apple Inc.’s iPad”. In terms of used game trade-in programs, GameStop Corporation also has to contend with Amazon,com and Wal-Mart Stores Inc. as well as the growing digital distribution model favored by publishers (Lynley, 2010). Prices are easily adjustable and usually standardized by major distributors, thus is rarely a factor to account for a company’s success. But what makes a considerable difference apart from location, product features, and advertisements, is superiority of customer service.   Needs Assessment Methodologies The core purpose of GameStop corporation, as reflected in its mission statement is, "Our GameStop, EB Games and Electronics Boutique retail locations set us apart in the industry. Everything that we offer our customers-from our expansive selection of new products, to our knowledgeable associates and our value-added pre-owned products-is geared to deliver customer satisfaction. We complement our store network with and, and publish Game Informer, one of the industry's largest circulation video game magazines" (GameStop Corporation). This clearly indicates that for GameStop, customer satisfaction is what drives all aspects of their business—from products to policies to people and services. It can be deduced then that, when the company fails on customer service, it also fails on its purpose. A number of methodologies were applied to determine whether GameStop is successful in its mission, the underlying factors that contribute to customer satisfaction, and the solutions that can be recommended to address the inadequacy, if this would be the case. 1. Customer satisfaction survey. Randomly selected customers were given a survey form that consists of questions all focused on satisfaction. Pressed by time, only about 30 people were given the chance to rank GameStop on their level of customer service, the staff on their competency and behavior when dealing with customers, and the stores in general in handling customer complaints. GameStop received a passing score in the first two areas, but is graded low by majority of respondents in terms of customer complaints handling. 2. Compiled reviews from the internet and printed literatures. In order to learn the sentiments of other distant customers, reviews posted on dedicated websites and blogs were gathered and analyzed. This may not be given much weight because it is a fact that customers who will take time to read and post comments, are mostly those with grievances. Nevertheless, about ninety percent were unsatisfied with GameStop customer service, and have their complaints left unresolved. 3. Employee skills assessment. A few selected employees were asked to fill out a questionnaire that will test the level of their skills in different categories (See Figure 1). The best scores belonged to active listening, teamwork and technical skills, while the lowest to understanding of company policies, customer information, and decision-making skills. Recommendations In response to the needs assessment presented above, GameStop Corporation is recommended to instigate the following strategies: 1. The development of a policy statement that will address customer service procedure and complaints. The initial proposal therefore, is to develop a characterization of standard and nonstandard behaviors consequential to a precise ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“GameStop Corporation: A Company Analysis Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved de
(GameStop Corporation: A Company Analysis Essay Example | Topics and Well Written Essays - 2750 Words)
“GameStop Corporation: A Company Analysis Essay Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
omohr added comment 10 months ago
Student rated this paper as
I didn’t know how to start my document. "GameStop Corporation: A Company Analysis" helped me out a lot! Especially the list of resources was valuable.

CHECK THESE SAMPLES OF GameStop Corporation: A Company Analysis

Corrections Corporation of America Company

...? Corrections Corporation of America Company Analysis Contents INTRODUCTION 4 Situation Synopsis 4 Problem ment 4 Ethical Factors 5 Company’s Current Strategy 5 ANALYSIS 5 EXTERNAL ANALYSIS 5 Industry Structure & Trends 6 Industry Economics 6 Key Success Factors 7 Competitive Situation Analysis 8 Competitive Forces 8 Competitive Approach & Strengths of Key Competitors 9 Industry Wide Ethical Factors 9 INTERNAL ANALYSIS 10 Financial Analysis 10 Operations Analysis 11 Marketing and Competitive Position 11 EVALUATION OF ALTERNATIVES 11 Recommendation 13 Reference 15 Appendix...
10 Pages(2500 words)Essay

Wal-Mart Corporation: Company Analysis customers. Emerging economies like India and China offer several potential opportunities to the company for the next decades. Berman (2007, p. 632) states that the large size provides the company with the opportunity form strategic alliances with other leading retail outlets. Threats Undoubtedly, increasing environmental concerns appear to be a major threat to the organization. In many countries, niche marketers and other local players are likely to protest against the arrival of Walmart since they fear that this corporate giant would dominate them badly. Since Walmart has a global presence, the corporation is largely exposed to political issues and other regional...
11 Pages(2750 words)Term Paper

Company analysis: Intel Corporation

...?Company Analysis: Intel Corporation Executive Summary Intel Corporation is considered as one of the leading semiconductor manufacturing organizations in the world which has been innovating computing technologies since its establishment. This discussion reflects upon the financial performance of Intel and its closest competitors in the current phenomenon. Moreover, the discussion presented through this study also focuses on external analysis by utilizing certain analytical tools such as stakeholder analysis, Porter’s five forces and general evaluation of its external environment. Additionally, this discussion also bases its arguments on...
18 Pages(4500 words)Term Paper

NUCOR Corporation Case Analysis

...? Analysis of Nucor Corporation and recommendations to Dan DiMicco, CEO. Introduction In the contemporary environment of global recession and highly competitive business dynamics, Nucor Corporation faces huge challenges from myriad quarters. The escalating cost of raw material and low cost production of steel in emerging economy like China are major factors that are adversely impacting US steel producers in general. But Nucar, based in Charlotte, North Carolina has been able to maintain its leadership position in domestic steel market. The lean production strategy of Nucor has been one of the major elements of its success. Its flexibility to approach and ability to embrace change...
3 Pages(750 words)Case Study

Company Analysis of Nestle Corporation

...? Company Analysis Company Analysis Nestle foods Nestle foods is one of the worlds leading provider of foodproducts. Henry Nestle established the corporation, one hundred and forty years ago in Vevey, Switzerland. The company’s headquarters are still in Switzerland but has branches in almost all countries in the world. The company deals with wellness, fitness, and nutritional foods products. In addition, the company has a product line for pet care products and pharmaceuticals. The company offers a wide range of beverage and foods that its customers can enjoy from morning to evening, which...
11 Pages(2750 words)Essay

Company Background - Microsoft Corporation

...?.Company Background: Microsoft Corporation Microsoft Corporation was founded in 1975 by Bill Gates. Bill Gates was able to use his expert negotiation skills to acquire the Windows platform for $50,000 from a software developer. The firm was incorporated in 1981 and it became public following an IPO on March 13, 1986 (Microsoft, 2013).Today the company is currently selling Windows 8 operating system. Microsoft is the industry leader in the software industry due to the fact that they have the most popular operating system. In the 21st century the company has diversified into other business sectors such as the video game industry. The firm in 2001 released...
4 Pages(1000 words)Essay

Centex Corporation Firm Analysis

...The risk of owning land is substantial for all homebuilders, because market value of land and housing are continually declining as a result of the industry downturn. The industry downturn has resulted in significant impairments and write-offs in land holdings. The current downturn also has significantly increased competition among homebuilders, as evidenced by price reductions, increases in discounts and sales commissions to stimulate sales. Therefore, competition reduces number of property (homes) sales closings and reduces margins that lead to decrease in revenues on home sales. The key strategic issues & problems with Centex Corporation can be estimated with respect to the customer's perspective and industry...
2 Pages(500 words)Essay

Company Analysis for saudi basic industries corporation SABIC

...SABIC Company Analysis. Ticker: ● SAI Recommendation: increase estimates Price: ● 96.25 Price Target: 185 Highlights The earnings per share has improved for the last three consecutive years. On the other hand, the price earnings has declined for the three years. Therefor the estimate is 11.07 for earnings per share and a reduction of 1.88 for P/E ratio giving an estimate of 8.0. The share price has fallen by SAR 90 from highs of SAR 185 to SAR 96. However, the constant growth of revenues will show an upward trend in earnings per share and a reduction on price earnings ratio. Business Description Saudi Basic Industries Corporation (SABIC), is one of the world’s leading manufacturer of...
4 Pages(1000 words)Research Paper


...: Gamestop (b) PEST A PEST analysis reveals that out of these four external environment factors, the stable political environment in the markets where the company operates means that political factors are not as important as technological factors, owing to the rapid changes in the gaming industry, and in the technology and information technologies industries in general (Google; Gamestop) Competitive Position Gamestops competitive position is ok, given its stable prospects as reflected in its share price, but not particularly invulnerable, given large shifts in the gaming industry from new developments in technologies, so that share prices are stagnant...
3 Pages(750 words)Essay

Analysis Report: LinkedIn Corporation

...obtained from a variety of sources including university sources, legitimate internet resources, articles, news reports, government data and published journals. The report can be useful to any stakeholder in the industry seeking to engage with LinkedIn in supplier, consultant, employee or other capacity. However, the report is designed specifically for the management of the company, with recommendations on how to maintain competitiveness in the long run. The scope of work was premised on an analysis of the competitiveness of the corporation in comparison to other players in the social media industry. The Key findings are that LinkedIn has adopted a blue ocean strategy to achieve...
12 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic GameStop Corporation: A Company Analysis for FREE!

Contact Us