Research of Barclays - Essay Example

Comments (0) Cite this document
Summary
Marketing Research at Barclays Name Author Introduction: Barclays is a British bank (headquartered in London) which is working multinational and thus providing financial services all over the world. It is also termed as a Universal bank. It was founded in 1690 (Barclays at a glance, 2013)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Research of Barclays
Read TextPreview

Extract of sample "Research of Barclays"

Download file to see previous pages It also sponsored many big and major events also. This list of sponsorships may include Premier League, certain sports events e.g. tennis, golf and foot ball tournaments, the Churchill cup etc. Barclays is the second largest bank in the United States (Salz, 2013). There are also certain controversies which are associated with the name of Barclays as it is very usual matter that every banking institution is usually supposed to be involved in the money corruption cases. Same is the case with Barclays, most of the competitors tried to create a bad word of mouth regarding the Barclays bank but it was not successful and the popularity of the Barclays bank is still in the minds of its potential customers (Skinner, 2011). Need for Marketing Research: Due to difference in the customer needs and choices the Barclays bank is also trying to serve them at every level. That is the reason of having different banking products and services so that customers of different segments can be targeted easily (the Beans Group, 2012). When any company has such a versatile kind of target market and customers then there is a need of market research so that new and prevailing trends in the market can be analyzed efficiently. The promotional tools of the banking products and services would also be different for different customers. While doing market research the company should be capable of covering costs and also sell the product at a profit. They should also be able to handle the expected problems of the new segment (FAO Corporate document Repository). Marketing Research at Barclays: There is so much competition in the banking industry that every bank has to be vigilant about the opportunities arising in the customer market so that it can be grabbed at once and then have a first mover advantage in offering new services to its potential customers. To achieve this vigilance by the company the marketing research should be very much active and effective also. Marketing research actually means to collect the customer related data from the market segments and thus analyzing it in comparison with the company’s resources and also the cost involved. This marketing research also helps to devise future plans for the company. Barclays have analyzed the potential in the students target market and thus do a market research to find out whether this would be a profitable decision to launch any product regarding this segment (Havard Business School, 2013). Barclays have considered the students as the major segment to be invested in. They did a marketing research in order to analyze the potential of this specific market segment (Elizabeth, 2012). Barclays has a competitive advantage over other companies due to the geographic area it has covered (Barclays PLC Bank Annual Report, 2012). On the basis of this advantage Barclays can compete over them in the future also by serving more and more segments. The research and development department of the Barclays is very effective. The research team provides actionable ideas that are based on the consumer preferences (Barclays PLC Bank Annual Report, 2012). At first the company which is going for market research should focus on its own image created in the customer’s eye (Gerber). In this way it can be easily analyzed that how the population of that segment will perceive that company’s product. The research and development department at Barclays efficiently try to cover all the possible segments of the consumer market and even also made valuations and other ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Research of Barclays Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Research of Barclays Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/finance-accounting/1497894-research-of-barclays
(Research of Barclays Essay Example | Topics and Well Written Essays - 1000 Words)
Research of Barclays Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/finance-accounting/1497894-research-of-barclays.
“Research of Barclays Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/finance-accounting/1497894-research-of-barclays.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Research of Barclays

Barclays bank report

...?Barclays bank report Table of Contents Introduction 3 2.Analysis of environment 4 2 PESTLE 4 2.2.Industry Life Cycle 6 3.Barclay’s competitive stance in India 7 3.1.Porter’s Five Forces 7 3.2.Value Chain and Organizational Structure 8 4.Scale and scope 9 4.1.Industry survival and success factors 9 5.Analysis of strategy 11 5.1.Ansoff Matrix 11 5.2.Porter’s Generic Strategy 12 6.Evaluation of sustainability 13 Reference 16 1. Introduction The complexity in the global market has been intensified with increasing volume of the international trade and business. However, due to these major changes in the nature of the global business, the global economies have been significantly benefited. Free trade policies and international business... ...
8 Pages(2000 words)Essay

Barclays

...XXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX Barclays Introduction Barclays bank is the tenth largest banking and financial services provider located in different parts of the world including the Americas, Europe, Asia, Africa and Australia. It provides its customers with services such as corporate and investment banking and wealth and investment management, credit cards and personal banking. It has 140, 000 employees located in over fifty countries. It accepts deposits, transfers, protects, lends and invests money for its customers that are located in different countries. The financial organization has a long history. In 1690, two goldsmith bankers; Thomas...
6 Pages(1500 words)Coursework

Barclays

...(E-Book): The Only Complete Guide to the Business of Banking, Lending, Mortgages and Credit Cards. Houstaon: Plunkett Research. Ltd. Barclays Plc. PPI Claims Company. (n.d.). Barclays PPI Complaints. Available: http://www.ppiclaimcompany.co.uk/barclays-ppi-complaints. Last accessed 6th March 2013. Salas, E., Goodwin, G.F. and Burke, C.S., 2008. Team Effectiveness In Complex Organizations: Cross-Disciplinary Perspectives and Approaches. London: Taylor and Francis. 42. Slater, S. and Scuffham, M. (2013). Barclays ducks Qatar questions, takes $1.6 billion mis-selling hit. Reuters. Available:...
7 Pages(1750 words)Essay

Barclays Bank

...? Barclays Bank Financial Management Behavioural Finance Barclays Bank has done a very good job in implementing behavioural economics as a way to guarantee that it is able to expand its interests. Behavioural finance theory postulates that although individuals are mostly rational beings who make rational economic decision with the aim to expand their wealth, they sometimes make irrational decisions influenced by emotions and psychology thus making irrational decisions about their finance (Baker and Nofsinger 49). These irrational decisions may include decision on which bank to bank with, whether or not to take loans, which financial and banking products to buy, etc. In order for a business like...
8 Pages(2000 words)Essay

Barclays Bank

...? Case study on Barclays Bank Barclays bank is not only one of the banks that is internationally recognized but also one of the oldest banks in history. It traces its roots back to a goldsmith business in the year 1690.This business was started by John Freame and Thomas Gould in Lombard Street located in the city of London. In the year 1736 James Barclay became a partner in the business and this where the organization derived its name and was known as Barclays since then. In 1895 there was a merger between a number of banks which were all ran by different families. The main reason for the merger was that they feared the competition that was coming and saw a possibility of...
5 Pages(1250 words)Case Study

Barclays bank

...Barclays bank: Introduction: The company of choice is Barclays bank, this company is in the finance industry and it provides financial services to consumers, other banks and also companies. Over the years the company has gained profits and this has enabled investors to benefit from the company. The government has also benefited from the tax paid by the company. In 2005 the company recorded a 5, 280 million pounds profit, in 2006 the profit was 7,136 million pounds and in 2007 the profit was 7,760 million pounds. Therefore from the profit levels this is a company that can be a a good option to investors. Gearing ratio: Financial ratios are important in that they aid in determining the financial performance...
5 Pages(1250 words)Essay

Barclays

...shares to general public through stock exchange. The shareholders liability is limited to the sum of the capital invested by each shareholder. Benefits Limited liability of shareholders Offering of shares to investors for capital Drawbacks Typical formation process BUDGETING FACTORS To start up a new business, some plans and budgeting factors must be taken into consideration to avoid the failure of the business in It’s beginning only. These are : To conduct a thorough market research Analyze the strength of the market competition To secure adequate finance Avoid inaccurate estimation while constructing budgets A well-designed business plan focuses on various factors including budgets. It figures out all the expected...
3 Pages(750 words)Essay

Ethical Issues of Barclays

...focuses upon the lack of ethical practices existing in the firm due to which it had resorted to fraudulent practices. A vivid analysis has been conducted upon the importance of PR and corporate decision making so that ethical issues faced by the company can be mitigated. The research has provided valuable insights in respect of how the firm can improve its relation with customers and investors so that ethical norms can be met more effectively. Table of Contents Introduction and problem definition 3 Research methods and limitations 4 Research findings 5 Barclays issues and impact on revenue 5 Corporate...
12 Pages(3000 words)Essay

Barclays CoCo

...BARCLAYS COCO QUESTIONS [Insert al Affiliation] Question Contingent capital bonds gained dominance and relevance after the 2007/08 crisis which toppled the world economy. In its broadest definition, a contingent capital bond is typically a hybrid security issued by banks to borrowers and absorbs losses when the bank’s capital falls below a certain predetermined level (Lucy & Trent, 2014; Stefan, Anastasia & Bilyana, 2013). The bonds are designed in such a way that they can spontaneously convert from a liability to a debt instrument when a bank is facing a financial distress. Upon being converted into a debt instrument, debt is reduced, and it qualifies as a Tier 1 capital increasing the book value of the bank’s equity...
3 Pages(750 words)Essay

Strategy evaluation for barclays

...that its current strategy is not suitable, acceptable and feasible. This is evident from the profit level of the bank given in figure 2 (Refer to appendix 2). Therefore, the researcher evaluates the strategy of the bank and suggests a better plan for it in the last section. Suitability of the strategy The present strategy of Barclays bank was effective because it led to a statutory increase of its income to £11,461 in the year 2013 which is given in figure 3 (Refer to appendix 3). The profit of the bank also increased to £2868 in the same year compared to 2012 in which its gain was only £ 797 (Annual report of Barclays bank, 2013). The suitability of the strategy adopted by the bank by...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Research of Barclays for FREE!

Contact Us