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Organisational Culture and Corporate Performance In the Banking Industry: OR Organisational culture, Employee Performance and customer Satisfaction in the Retail Industry - Research Proposal Example

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Organizational development is dependent on several factors which contribute towards improving sustainability on the basis of effectiveness (Cameron and Quinn, 2011). Enhancement in an organization’s productivity results in an enhanced level of employee commitment particularly…
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Organisational Culture and Corporate Performance In the Banking Industry: OR Organisational culture, Employee Performance and customer Satisfaction in the Retail Industry
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Extract of sample "Organisational Culture and Corporate Performance In the Banking Industry: OR Organisational culture, Employee Performance and customer Satisfaction in the Retail Industry"

Download file to see previous pages The performance reflected by employees is always considered as backbone of an organization as it is a key determinant of organization’s success.
According to Brooks (2006), the extent to which an employee is loyal towards a particular organization depends largely on the knowledge and awareness that the employee possesses about the culture that exists in the organization. This is precisely because the culture that is followed in an organization is a measure of the behaviour that is portrayed by the organizational members. Thus an enriched culture will always influence employees to be more committed and engaged in terms of their performance because of an enriched working environment (Pettigrew, 1979).
The diverse cultural attributes have been arranged on the basis of attitudes and norms that serve as a distinguishing factor between two organizations (Ashkanasy, Wilderom and Peterson, 2011). The mechanism of thinking helps to differentiate one organizational member from another on the basis of cognitive judgment (Hoftsede, 1980). According to Schein (1990), organizational success is largely dependent on different norms and values that maintain an effective culture. Organizational culture can be referred to as shared values and beliefs within an organization that facilitates nurturing of employees’ behaviour patterns (Kotter and Heskett, 1992). Different definitions of organizational culture have been set forth in empirical literatures. For example, according to Gordon and Cummin (1979), organizational culture can be defined as the factor that identifies the contributions and efforts made by organizational members and thereafter provides a holistic view of the organizational objectives that are to be achieved, the ways to achieve them and the ways in which these goals are interrelated. The definitions given above suggest the fact that organizational culture is a means of ...Download file to see next pagesRead More
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