Hennessy Is Better Than Remy Martin - Essay Example

Claims and Grounds: This paper is an argumentative paper, on whether Hennnsy is better cognac beverage than Remy Martin. Charming and Resnick (2010) explains that Hennnsy is a cognac beverage, produced by a company referred to as Jas Hennessy and Co, which has its headquarters in the region of Cognac, France. Edward (2009) further denotes that Jas Hennessy and Co has a worldwide market of Hennnsy, and it sales more than 50 million bottles in a year. Due to this sale, Jas Hennessy and Co is the largest producer of cognac beverage in the world. On this basis, Goldberg (2012) explains that Hennnsy is the number one cognac beverage, and it is better in quality when it is compared to the cognac beverages of Remy Martins. Charming and Resnick (2010) explains that Remy Martins is a very old cognac beverage company that was formed in the year 1724. Currently, the company is under the ownership of Remy Cointreau, which acquired it in the year 2011. Goldberg (2012) further denotes that Remy Martins specializes in the production of Cognac Fine Champagne, for the upper class market. To ensure the quality of its production, Charming and Resnick (2010) explains that Remy Martins only sales Cognac beverages that are of the ages of 10 to 37 years. This is based on the fact that when wine ferments on a longer period of time, then the higher the quality of the wine under consideration. Based on the period of time in which Remy Martins Cognac is produced, Edward (2009) explains that Remy Martins is a better wine product than Hennnsy. This is also based on the background that on most occasions, Hennessy usually sales its wine products after they reach the maturity age of six years. However, Charming and Resnick (2010) denotes that based on the sales records of Hennessy, then the cognac beverage qualify as a superior brand, when compared to Remy Martins Cognac. This is because the two products have the same target market, that is the luxurious wine market, and it is therefore prudent to make this comparison based on the market performance of the products of the two cognac beverages. Warrant: Edward (2009) denotes that one of the major factors in identifying whether a product of high quality, or of low quality, is by looking at the prices of the products under consideration. Goldberg (2012) explains that there is always an assumption that highly priced products are always of high quality, and they easily satisfy the needs of their target market. For example, Piggott (2011) explains that all products that are expensive are always associated with high quality, as well as prestige. Hennessy cognac beverages are expensive products when they are compared with beverages of Remy Martins. For example, Edward (2009) denotes that the average price of Remy VSOP is $ 35.00. On the other hand, Os Gemeos a product of Hennessy has an average price of $ 200 in the European markets (Edward, 2009). By looking at the prices of the products, it is therefore prudent to denote that the products of Remy Martins are cheap, as compared to the products of Jas Hennessy and Co. On this note, Goldberg (2012) explains that for purposes of ensuring that customer get value for their money, producers of the beverage will ensure that all the requirements of their customers are factored in, and hence their needs are well catered for. Furthermore, Edward (2009) explains that despite these high prices of Hennessy products, the company is able to out sale Remy Martins, globally. On this basis, Goldberg (2012) explains that this is an indication that Hennessy is a widely recognized and respected brand all over the world. However, Piggott (2011) explains that pricing is not a factor that can determine whether a product is of high quality, or of low quality. This is because there are some products which are of decent and affordable prices. On this basis, Edward (2009) denotes that all that Remy Martins has to embark on is to aggressively market its cognac beverages all over the world. Through aggressive marketing, Piggott (2011) explains that Remy Martins might acquire the capability to sale more beverages as compared to Hennessy. On this note, Goldberg (2012) explains that all that Remy Martins has to do is to change their advertising strategy, for purposes of countering the marketing and advertising strategies of Hennessy. Edward (2009) denotes that it is not just an aspect of price that makes Hennessy to be a better cognac beverage when compared to Remy Martins. Furthermore, Piggott (2011) denotes that the aging process of Remy Martins cognac brands are put in place, so as to ensure that when the wine is released in the market, it has a minimum age of 7 years, and a maximum age of 37 years. Most cognac brands always release their cognac beverages when they are of the ages of six years. Edward (2009) explains that a wine is always of high quality, when its years of fermentation or storage are long. On this note, Goldberg (2012) explains that this is the major strength of the wine products of Remy Martins. However, Piggott (2011) disagrees with the notion that the products of Hennessy are of superior quality because of the reflections in the pricing of its cognac beverages. Edward (2009) explains that the packaging of Hennessy, as well as the tastes of its cognac beverage is of superior quality when compared to the packaging and tastes of the cognac beverages of Remy Martins. Piggott (2011) explains that the cognac products of Hennessy are always packaged in attractive boxes, clearly labeled, with a good design. On this basis, Piggott (2011) explains that this makes it very attractive to the prospective customers, making them to purchase the Cognac beverage under consideration. Furthermore, the lime taste of Hennessy cognac beverages is very attractive to its customers, as compared to the bitter taste of Remy Martins cognac products. On this note, scholar believes that Hennessy cognac products are far much better than Remy Martins cognac products, based on the quality of the beverages under consideration, as well as the marketing principles of the beverages under consideration. Support: In conclusion, Hennessy is a superior cognac beverage when compared to the Remy Martins cognac beverages. This is mainly because of the taste, as well as the packaging of the Hennessy cognac beverages. It is important to understand that packaging is a marketing strategy that plays a great role in convincing the target market on the superiority of the products under consideration. Furthermore, a nicely packaged product is just an indication of the quality of the product that is contained within the packages. Goldberg (2012) denotes that most companies that have good packages normally achieve high sales; hence they are able to meet their financial obligations. Furthermore, packaging is not the only factor that makes Hennessy to be a superior brand as compared to Remy Martins. The lime taste of the Hennessy cognac products is very appealing to the target customers of the organization. Due to this taste, and the good packaging technique employed by Hennessy, customers are always willing to purchase this product through the high price that the company charges on them. This is further depicted on the number of sales that the company manages to make in a year. That is, the company is able to sale more than 50 million bottles of cognac beverages per year. This is a massive number that Remy Martins has been unable to achieve. References: Charming, C., & Resnick, J. P. (2010). The everything bartenders book: your complete guide to cocktails, martinis, mixed drinks, and more! (3rd ed.). Avon, Mass.: Adamsmedia. Edward, M. (2009). Production of wine beer sprits and liqueurs. Chandni Chowk, Delhi [India: Global Media. Goldberg, H. G. (2012). The New York Times book of wine more than 30 years of vintage writing. New York: Sterling Epicure. Piggott, J. (2011). Alcoholic beverages Sensory evaluation and consumer research. Cambridge: Woodhead Publishing Ltd. Williams, J. (2009). Origin of beverages. Chandni Chowk, Delhi: Global Media. Read More