Hewlett-Packard (HP) - Research Paper Example

The Middle East countries are Israel, Saudi Arabia, United Arab Emirates and others (HP, “Welcome to HP”). 4 3.0 Strategies Used 5 4.0 Success of HP 6 5.0 Reasons for Success 7 References 9 1.0 Product and/or Service Hewlett-Packard develops such products that may be easily accessible globally. Their services and technologies are handy to the disabled as well as the aged ones. Their technology is highly beneficial to the customers who use their products as well as services. The major focus of their product is to make the life of the people better with uncomplicated and valuable along with trusted experience associated with technology (HP, “HP Accessibility”).

There are various products of HP that include laptop and tablet PCs, printers, ink, toner along with paper, desktop and workstation, scanner and faxing machine, server and storage, monitors, smart phones and networking along with accessories and various parts (HP. “Products and Services”). The services of Hewlett-Packard comprise of imaging along with printing services, computing systems as well as information technology services required for personal use and business (Lynn, “Trading Idea - Momentum Building in Hewlett Packard”). . 2.

0 Countries or Regions The products and services of HP are available in various regions such as Africa, America, Asia Pacific, Europe and Middle East. In Africa, it is available in Morocco, Nigeria, Kenya and other regions. In America, it has its presence in Brazil, Mexico, the United Sates, Venezuela, Colombia, Canada and Argentina among others. The countries of Asia Pacific involve Australia, India, China, Hong-Kong, Japan, Malaysia, New Zealand and various others. The European countries where products and services of HP are available include Austria, Germany, the United Kingdom, Spain, France, Turkey, Switzerland and few other countries.

The Middle East countries are Israel, Saudi Arabia, United Arab Emirates and others (HP, “Welcome to HP”). 3.0 Strategies Used HP has developed various strategies while marketing in the international arena. The company has given importance in three areas of strategies such as Cloud, Connectivity and Software. They decided to develop complete Cloud Stack as well as help the transition customers with an intention to mix cloud environments. They also try to leverage the scales as well as maintain consistency and security in their recent software, hardware along with other services they offer.

HP has developed higher-value services that may offer them with greater strategic importance. A device-aware HP Cloud would construct and send suitable services related to the device that has been used by the customers. This service of the device might fulfill the need of the customers (HP, “HP Sets Strategy to Lead in Connected World with Services, Solutions and Technologies”). The other strategy is Connectivity which means that HP tends to be