Instructor name Date Fast Food Nation In his book Fast Food Nation (2001), Eric Schlosser argues that fast food has greatly influenced American society and culture. As he discusses the development of the nation in relation to the development of the fast food chains, Schlosser begins to paint a picture of how philosophies introduced within organizations such as McDonalds have served to reduce the general quality of life for the average American in a variety of areas…
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This is necessary tactics, Schlosser argues, in order for these organizations to maximize on their profits by convincing consumers to purchase inferior products proven, in many cases, to be detrimental to health, at premium prices and at high demand. These are strong accusations to make and seem to grossly exaggerate the probable impact the fast food concept could possibly have on a thinking public. However, by examining Schlosser’s arguments with input from other experts in the field, it seems that there may be a greater element of truth of Schlosser’s claims than one would be comfortable admitting. In the end, one must conclude that fast food, as a commodity, has contributed a great deal toward the degeneration of American society by destroying traditional American values, removing social rights and weakening the physical health of the nation through inferior products. Schlosser begins his argument by narrating the history of the fast food industry as the McDonald brothers incorporated the concepts of the factory line worker to the production of immediately available food products. Even within this history, he builds his case arguing organizations like McDonalds drove out the independent restaurants through the application of factory processes to food production, the development of franchises to spread this mechanized process and through the bold new move of advertising to children. That franchises are still edging out the independent options is evident in a warning published by the Council of Independent Restaurants of America: “If the dinner-house chains have their way, the dining scene in most cities will soon offer the limited choices that consumers now find in shopping malls throughout America: the same 30 or 40 stores in every location” (cited in Nye & Drake, 2008). This is because they can offer seemingly more food for less money in more locations at a quicker and more predictable pace while retaining the ability to sustain long-term market slumps in a given geographic location. The fast rate of production is due to the assembly-line approach to food preparation. Authors Heizer and Render (2006) illustrate how McDonalds has used a combination of new technologies and Taylor’s scientific studies to bring the production process to its most efficient level that is expertly timed to have the completed assembly arriving for the customer at approximately the same time as their change. While this whole process seems to dehumanize the traditional associations Americans have had of eating around the family table, these organizations managed to divert attention through media campaigns professing alignment with these values. For example, Ronald McDonald continues to be a well-known character for no other reason than he offered a friendly playground for children to disappear into while Mom and Dad shared a relatively private meal. While this seems to support family values in that everyone is eating dinner at the same time, no one is together as the kids are playing probably independently in the playground and the restaurant is too noisy for Mom and Dad to do anything but wish, independently, they were somewhere else. As these ideas proved successful, they have leaked into other areas of the marketplace, undermining
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(Fast Food Nation Book Report/Review Example | Topics and Well Written Essays - 1250 Words)
“Fast Food Nation Book Report/Review Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/family-consumer-science/1418753-fast-food-nation-book.
In this book, Schlosser goes through the history of the growth of American fast food and asserts that this industry is the enemy of humankind, viewed from any angle. It has interfered in the eating culture of America. The author sees the devil in this industry that is responsible for many societal ills.
This book topped the charts in the New York Times for a total of six weeks in the year 2008 itself. This book was written with the primary objective of letting people know about the proper intake of food. It was fundamentally aimed to provide them the proper guidelines about the appropriate intake of food (Pollan 1-27).
While reviewing the book, it can be apparently observed that the fast-food products impose unfavorable impact on the health of the people at large, raising the chances of having obesity within an individual. The book “Fast Food Nation” which deals with the interception of fast food industry in America along with emphasizing determining the mechanisms of fast-food industry in the US.
The book consists of two parts, "The American Way" and "Meat and Potato" divided into 10 chapters.
Schlosser claims that fast food influence all spheres of life affected political and cultural issues around the world. Given a citizen reluctance to indulge in consumption, it became necessary to initiate cultural changes to transform human consciousness.
in case of meat - from the farm to the final product. The author combined his three years of research with statistics and other primary research and presented the entire thing in the above mentioned book. The author presents the change in the way industrialized agri-business is done in today's business scenario.
In this book the author give a good account on how the fast food culture evolved and he mentions about the contributions from the "founding fathers", including Carl Karcher, Ray Kroc, and others. The fast food industry, writes Schlosser, "has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture."
They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music – combined”(Schlosser). As a result, in this book, Schlosser exposes many of the negative phenomena that are associated with fast food,
Juliet scholar feels that commodity fetishism only concentrates on the commodity and does not value other important factors involved in production such as the environment.. As such, the effects of consumer fetishism can be eradicated
Fast Food Nation is a book about the fast food industry, written by an American investigate journalist, Eric Schlosser. The book reveals the dark side of the fast food industry, which is influencing the food
5 Pages(1250 words)Book Report/Review
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