CHECK THESE SAMPLES OF The Efficiency of Celebrity Endorsement as a Marketing Communication Strategy
This essay discusses that when a marketing plan is decided by an organization, it is always best supported by the strategies that the management of the organization follows.... A comparison of the Topshop with other brands like Rimmel London and L'Oreal also proved significant in learning how a celebrity endorsement works.... celebrity endorsement: The Meaning 16 2.... The paper focused on the case of Kate Moss and the Topshop as an excellent example of the positive impacts of celebrity endorsements, and thus come to an understanding of the power and influences that celebrities have over the common people proving beneficial for strategic marketing of products....
53 Pages
(13250 words)
Dissertation
An enquiry into the efficiency of celebrity endorsement as a marketing communications strategy in modern society Findings, Analysis and Discussion: As stated in the previous chapter (i.... hellip; The interviews were based on a questionnaire which was specifically designed to gauge the expectations and perceptions of consumers with regard to celebrity endorsements.... The design of the questionnaire ensured that all the key variables which are vital for the study such as, the attitudes of the consumers towards a certain brand; attitudes towards the celebrities endorsing the brand; perception of consumers with regard the brand or product based on its association with a celebrity; the degree to which the consumers' purchase decision were influenced by the association of the celebrity with the said brand, product or service etc were taken into consideration....
16 Pages
(4000 words)
Dissertation
The study area of celebrity endorsement is vast and wide.... There is lot of… First in this chapter, a study relating to the background of celebrity endorsement has been explained for getting the clear idea about Following by that, different theories regarding communication and how celebrities play an important role in framing communication strategies has been clarified.... Then four types of celebrity endorsement modes have been explicated in order to understand how different celebrities are associated with different products or services....
25 Pages
(6250 words)
Essay
The company's success attributes to its unique marketing communication approaches that enable it to achieve an excellent market segment.... This paper describes the marketing communications models, celebrity endorsement and product placement applying the models to Adidas Company.... The company employs strategic marketing, with an objective of improving the brand strength, acquiring a competitive advantage and raising its performance in terms of finances....
8 Pages
(2000 words)
Research Paper
The customers of today take informed decision by carrying out research on the products offered by the competitors in… The market players have, therefore, adopted strategic marketing techniques through adoption of celebrity endorsement approach in order to create brand equity in the market.... The role of the celebrity endorsement in the integrated marketing communication plan has been This paper presents a review of the literature followed by a critical analysis and commentary on the role of celebrity endorsement in marketing communication plans and the extent to which celebrity endorsement approach has been able to attain the underlying goals of the business....
7 Pages
(1750 words)
Literature review
From the decision-making process to consumer behaviour, research methods, overall advertising strategy, operations and execution, all methods and approaches are completely and directly under… For this reason, present-day advertising strategies are designed after consideration of cultural differences and the requirements of the local markets in which the products will be advertised.... he Cultural Dimension Theory by Hofstede is basically an outline for cross-cultural communication....
25 Pages
(6250 words)
Essay
primarily aims at discussing to what extent the potential masses are influenced by celebrities, how they stimulate their purchasing decision and how media is used for the celebrity endorsement.... hellip; celebrity endorsement is a communication channel in which a celebrity acts as a spokesperson of the brand.... celebrity endorsement proved as a distinct differentiator in the market where distinct proliferations among major brands are noticeable....
33 Pages
(8250 words)
Dissertation
The usage of celebrity endorsement has a major brand communication strategy in companies, which helps in sale and promotion of brands all over… This paper scrutinizes celebrity endorsement as media communication tool that accelerates brands purchase and image.
... There are numerous Different researchers have different definitions for celebrity and celebrity endorsement.... celebrity endorsement is a situation whereby celebrities use their names in advertising a product or a service for which they may be or may not be the expertise....
7 Pages
(1750 words)
Research Paper