Nobody downloaded yet

Brand Audit - Research Paper Example

Comments (0) Cite this document
Summary
Brand Audit: Target Abstract: Target is a well known retail store for the home appliances and merchandises for babies in the Australia. Branding is all about powering the product. Target is not just another departmental store; it is a great brand and has a great quantitative value towards the consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Brand Audit
Read TextPreview

Extract of sample
"Brand Audit"

Download file to see previous pages However, with appropriate brand audit the particular brand will get more strength to retain its strong brand image within the market. Introduction: There are many cases in the industry where the business got badly affected for the major brand failures and for these factors the main reason would be the lack of initiative in brand audit process. Target is a brand which is into the retailing. It has to be remembered that a retail store sales products which are of different brands. Target retail is a chain which is selling multi branded products in their stores. In this case many brands are associated under one name and that is the reason auditing of the main brand Target is an important factor to be taken seriously to measure the ultimate output in a quantitative manner. Brand audit and background analysis of the Brand Target: The brand is the name, logo or some marks associated with the product which distinguishes the product from the other identical products (Clifton, Simmons, and Ahmad 2009, 23). According to Martin Jelsema 1 the six major factors for the brand evaluations are brand matrices, brand positioning, market segmentations, internal strength of the brand, brand personality and differentiators which differentiate the brand from the other competing brands. The brand audit is basically the valuation of the brad in a quantitative manner. ...
As an example brand equity can be stated as the strong mental association within the consumers related to the specific brand. It also can be associated with the aggregate value of the brand in the customers’ mind (Majumdar, 2009, 3). Customers are the assets of the companies and the brand identity and the brand equity relates closely towards the customer equity. The brand Target has a great brand value among the customers of Australia. There are some factors which are closely related to the evaluation of the brand Target and they are, value equity, relationship equity and the brand equity. The customer centric approach of the retail brand Target is the key of the success. The Brand Target was founded in early 1925 and from that time it is growing with a great pace and in the present time the brand operates as a subsidiary of the company named Coles Group Limited (Target Australia private Ltd.). The company has a great existence in the market as the brand name of Target and it has also created great brand equity in the country side of the Australia with the brand name of Target Country Stores. However, the mother brand Target is having more than 290 stores in all over Australia (History in the making: Target). The Target Australia Private Ltd has shown a great endeavor towards building the brand and more importantly it has got a sustainable market capitalization within the Australian consumers for many years. Brand Culture: The brand culture is a structural function which creates the identity of the brand for a long term within the organization. The proper culture shows the ultimate path for the improvement. The brand culture has got a great significance in the industry for the last few decades ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Brand Audit Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1416575-brand-audit
(Brand Audit Research Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/family-consumer-science/1416575-brand-audit.
“Brand Audit Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/family-consumer-science/1416575-brand-audit.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Brand Audit Report
...? Brand Audit Report Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Brand Audit REPORT for BMW Brand Inventory: Background of the brand: Bayerische Motoren Werke AG (BMW) was an international company which placed an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as- Acura, Lexus and Infiniti during the period of middle to late 1980’s. BMW is a German based company of motorcycles, automobiles and aircraft Engines. The origins of BMW trace back to 1913 when a Bavarian named...
14 Pages(3500 words)Essay
Brand audit assignment
... the various aspects of the brand, its scope, the perception that its loyal followers and the wider audience in general has about it and the way the magazine fulfills the needs of its target market. The report also talks about the current trends in the market, about the magazine’s leading competitors and where Cosmopolitan as a brand stands amongst these competing brands. There also follows a discussion about the market share that Cosmopolitan magazine possesses and where the brand is headed in the future. In doing so, another major aim of this paper is to present a detailed brand audit report which is geared towards providing suggestions to the management regarding the future position that that should be taken for the magazine... . The...
19 Pages(4750 words)Essay
Coca Cola: Brand Audit
...?Coca Cola: Brand Audit Introduction The Coca Cola (commonly known as Coke) is an international carbonated soft drink brand headquartered at Atlanta in United States. Originally, Coca Cola was invented in the late 19th century by John Pemberton for the purpose of using as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on the top of the world’s soft drink industry throughout the 20th century. Under the Coke brand name, the company introduced numerous other cola drinks such as Coca Cola Vanilla and Coca Cola Cherry. As Mayer (2003, p. 27)...
6 Pages(1500 words)Essay
Audit
...?Audit Table of Contents Introduction 3 A Brief Perception on the Purpose of the External Audit Report 3 A Brief Explanation about How and Why the Wording has Evolved in the External Audit Report 4 A Critical Appraisal of the IAASB’s Proposals, Possible Alternatives and Expected Reaction from Stakeholders 6 A Critical Discussion and Comment on Possible Future Developments In Relation To Audit Reporting 7 8 Conclusion and Recommendations 9 References 10 Bibliography 12 Introduction The ‘International Auditing and Assurance Standard Board (IAASB)’ was formed in the year 1978 and formerly it was known as ‘International Auditing Practices Committee (IAPC)’. In the year 1991, the different principles of IAPC principles were recodified... as...
6 Pages(1500 words)Essay
Audit
...?AUDIT REPORT FOR LITTLE DIGGERS Ltd I) The key audit risks to the audit for Little Diggers Ltd  It is d that all audit work entail some risk; this may be because of a set of company accounts having been misstated due to a mistake or fraud, or when an auditor unsuccessfully detects errors or fraud in accounts. Audit risk is the risk that the auditors may unintentionally fail to adjust their analysis on financial accounts that are greatly misstated. The following are the risks that Little Diggers Ltd is subject to. Inherent risk This is the likelihood of material misstatement of a claim before taking into consideration the client’s internal control....
8 Pages(2000 words)Case Study
Undertake a suitable critical environmental audit for a well known Western brand considering entering Saudi Arabia
...A CRITICAL ENVIRONMENTAL AUDIT FOR MARKS& SPENCER, A POPULAR UK BRAND PREPARING TO ENTER THE SAUDI ARABIAN MARKET BACKGROUND Marks & Spencer is a leading UK retailer that is involved in the manufacture and sale of clothing, home appliances and furniture, technology, flowers and gifts, food and wine. In 2010, clothing and home appliances was responsible for about 49% of sales and 51% of sales was from food and related items (Marks & Spencer website). It has a limited presence in Saudi Arabia. This paper seeks to draw strategy for Marks and Spencer’s entry into Saudi Arabia. “The strategic management process is the full set of commitments, decisions and actions required for a firm to achieve strategic...
6 Pages(1500 words)Essay
Audit
... Audit Introduction In April 2014 the European Parliament has voted for bringing mandatory auditor rotation into the EU region. This initiative implies that European-listed companies, financial institutions, and banks will have to hire new auditors every 10 to 24 years. Appointment of a new auditor every decade can be extended in cases when companies appoint another audit firm to do a joint-audit or initiate bidding process at the 10-years mark (Chasan 2014). While the rules of mandatory auditor rotation were also initiated in the U.S by the 2002 Sarbanes-Oxley Act, Europe’s restrictions would be tougher. Even though the U.S. companies will not have to adhere to the new EU rules, the...
8 Pages(2000 words)Essay
ASTON MARTIN BRAND AUDIT
...ASTON MARTIN BRAND AUDIT Introduction Aston Martin Limited is a manufacturing company, specializing in luxury and sport cars and grand touring cars, located in British and founded by Lionel Martin and Robert Bamford in 1914. The company initially dealt in luxury and sporting cars until the late 1950s when it engaged the grand touring cars (Dowsey, 2007). The company also holds a mixed performance history financial, such as facing bankruptcy in the 1970s. Additionally, it also has enjoyed lengthy periods of success and stability, such as under the ownership of the Ford Motor Company and the current ownership (Dowsey, 2013). Moreover, the company holds various elements, which constitute its success factor...
12 Pages(3000 words)Assignment
Brand audit "Heineken"
...Heineken Company Analysis Heineken Company Analysis Brand elements Heineken has been enjoying positive taste of their products with their package design, availing a peculiar edition bottle, which manifests a night-ready uncovered design by light. Dutch beer brand went on to unveil major redesigned bottles; no hype, no Brad Prix and no disco trickery, this was a visual identity among the cans and bottles. The restyling and changing to a longer neck with five bottle sizes were distributed over the world except to US. Americans preferred the classic short-necked bottle. The long-necked is the world standard, other than America (Bergh & Behrer, 2010). The Global Heineken Manager Design & Concept once said...
7 Pages(1750 words)Essay
Audit
...AUDIT Introduction In order to have an appropriate basis upon which an opinion will be expressed in regard to the financial statements, an auditor is required to plan his audit work well and implement it in order to obtain a reasonable assurance whether or not the financial statements are free of any material misstatement arising from errors or fraud. According to the Public Company Accounting Oversight Board’s (2015) findings, the reasonable assurance is obtained by an auditor by reducing the audit risk to an appropriately low level. The auditor achieves this by applying due professional care in addition to obtaining sufficient audit evidence. In the course of the...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Brand Audit for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us