ASTON MARTIN BRAND AUDIT - Assignment Example

Comments (0) Cite this document
Summary
Aston Martin Limited is a manufacturing company, specializing in luxury and sport cars and grand touring cars, located in British and founded by Lionel Martin and Robert Bamford in 1914. The company initially dealt in luxury and sporting cars until the late 1950s when it engaged…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful

Extract of sample "ASTON MARTIN BRAND AUDIT"

Download file to see previous pages Moreover, the company holds various elements, which constitute its success factor in the highly competitive automobile industry. Such strengths define the resilience of the grand logo of the company, despite the weathering challenges in the markets.
The founders of the corporation were Lionel Martin and Robert Bamford, both of United Kingdom. However, over the years, it changed ownership with various parties buying shares in the company including the Ford brand among others. Today, the leading individual shareholders and owners are David Richards and Baimler AG (Dowsey, 2010). The other shareholders are companies with shares in Aston Martin.
Aston Martin is a company whose existence now spans 100 years of operation. The company was established in 1914 and has been operating since its institution (Dowsey, 2010). Further, this forms a heritage factor for the company, which makes it a preferable choice for many of its consumers.
Aston Martin is an automobile company whose operations focus solely on the manufacturing of vehicles and wares of vehicles. The company products feature in the motorsport industry, as well as, the personal car industry. The company also factors the production of cars for luxury purposes, a leading service that it facilitates to its consumers (Dowsey, 2013). The operational elements of its products and services entail the highly competitive automobile industry, where the company products feature as leading operator and identifiable market share leader.
The company Aston Martin has its base in the UK market. The head office operations are in the UK. However, it also features its operations in other sections such as America and Asia. The notable market leader in the UK has its products across the globe; hence, its scope is global (Dowsey, 2013). The company utilizes its networking ability to venture into markets across the continent accordingly, incorporating its strategic marketing features and management ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 words”, n.d.)
ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/business/1658017-aston-martin-brand-audit
(ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 Words)
ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/business/1658017-aston-martin-brand-audit.
“ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/business/1658017-aston-martin-brand-audit.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF ASTON MARTIN BRAND AUDIT

Brand Audit Report

...? Brand Audit Report Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Brand Audit REPORT for BMW Brand Inventory: Background of the brand: Bayerische Motoren Werke AG (BMW) was an international company which placed an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as- Acura, Lexus and Infiniti during the period of middle to late 1980’s. BMW is a German based company of motorcycles, automobiles and aircraft Engines. The origins of BMW trace back to 1913 when a Bavarian named...
14 Pages(3500 words)Essay

Brand Audit

...from the other identical products (Clifton, Simmons, and Ahmad 2009, 23). According to Martin Jelsema 1 the six major factors for the brand evaluations are brand matrices, brand positioning, market segmentations, internal strength of the brand, brand personality and differentiators which differentiate the brand from the other competing brands. The brand audit is basically the valuation of the brad in a quantitative manner. Brand audit is a very important platform for building the brand identity (Roll 2006, 101).The...
5 Pages(1250 words)Research Paper

Brand audit assignment

... the various aspects of the brand, its scope, the perception that its loyal followers and the wider audience in general has about it and the way the magazine fulfills the needs of its target market. The report also talks about the current trends in the market, about the magazine’s leading competitors and where Cosmopolitan as a brand stands amongst these competing brands. There also follows a discussion about the market share that Cosmopolitan magazine possesses and where the brand is headed in the future. In doing so, another major aim of this paper is to present a detailed brand audit report which is geared towards providing suggestions to the management regarding the future position that that should be taken for the magazine... . The...
19 Pages(4750 words)Essay

Coca Cola: Brand Audit

...?Coca Cola: Brand Audit Introduction The Coca Cola (commonly known as Coke) is an international carbonated soft drink brand headquartered at Atlanta in United States. Originally, Coca Cola was invented in the late 19th century by John Pemberton for the purpose of using as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on the top of the world’s soft drink industry throughout the 20th century. Under the Coke brand name, the company introduced numerous other cola drinks such as Coca Cola Vanilla and Coca Cola Cherry. As Mayer (2003, p. 27)...
6 Pages(1500 words)Essay

Aston manor brewery

..., the company took over the management of the Devon Cider Company that was based in the Tiverton. Devon up to that time had expanded its manufacturing facilities at its site of operation (Martin Information, Ltd, 1900; Pg. 92) and merging these two companies gave the Aston Manor a new face of production come its success. Despite being an international business, the Aston Company remains 100 percent family owned, a factor that makes it deliver the finest products in the market (Aston Manor Brewery, 2013; Pg. 01). Additionally, the company owns over 300 acres of orchards from which it is stocked with Bittersweet apple trees that it uses to produce a wide range of cider...
14 Pages(3500 words)Essay

Aston manor brewery

...? Aston manor brewery Reflective ment The previous research report was meant to analyse the market position of Aston Manor Brewery. In order to do so, we have collected data from several sources and both primary as well as secondary data has been collected from the market. The principal aim of that report was to understand the position of Aston Manor Brewery in the cider market of United Kingdom (UK). The sources of data we have used to make the analysis and present the data in a meaningful form to our client company Aston Manor Brewery, we have considered collection secondary data from the authentic electronic sources. As mentioned in the methodology, information was collected from Birmingham City University electronic resources... and...
14 Pages(3500 words)Essay

Strategic Analysis of Aston Martin

...Aston Martin- Strategic Analysis Historical Background: Found in 1913 as Bamford -Martin Limited by Robert Bamford and Lionel Martin, Aston Martinname was conceived after success at Aston Hill Climb. Over a 95 year history, Aston Martin has proved itself one of the finest luxury & sports car brand exuding and speaking of British style. A1 shock to many British people came when Ford acquired 100% holding in Aston Martin in 1994.In 2007, Aston Martin was sold to a consortium of two major international investment houses...
8 Pages(2000 words)Research Paper

Brand Aston Martin

...Brand Aston Martin The success of brands in the global market can be evaluated using a series of criteria. Usually issues such as the legacy of a brand or its popularity are taken into consideration when having to measure the value of the brand either locally or globally. Current paper provides a critical review of a particular brand: Aston Martin. The history of the specific brand seems to be impressive. As noted in the study of Tyreman (2009, p.94) ‘in driving an Aston Martin you become powerful, beautiful and soulfoul’. Moreover,...
4 Pages(1000 words)Essay

Brand audit "Heineken"

...Heineken Company Analysis Heineken Company Analysis Brand elements Heineken has been enjoying positive taste of their products with their package design, availing a peculiar edition bottle, which manifests a night-ready uncovered design by light. Dutch beer brand went on to unveil major redesigned bottles; no hype, no Brad Prix and no disco trickery, this was a visual identity among the cans and bottles. The restyling and changing to a longer neck with five bottle sizes were distributed over the world except to US. Americans preferred the classic short-necked bottle. The long-necked is the world standard, other than America (Bergh & Behrer, 2010). The Global Heineken Manager Design & Concept once said...
7 Pages(1750 words)Essay

Aston Martin Crash Structure

...Aston Martin Crash Structure Introduction One of the most vital, or important, elements of any car model is the crash beam structure. The crash beam interconnects different components of a given car; the crash houses the drive train or engine and protects and carries both the passengers and engine. The crash beam structure is required to be rigid in order to support stress and weight and to effectively secure or tie together the other car components (Materials Today, 2008). In addition, the crash beam must soften and resist the impact of crash at any accident event in order to safely protect the car occupants. Furthermore, it is required to be as light as possible in order to optimize the fuel economy...
8 Pages(2000 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic ASTON MARTIN BRAND AUDIT for FREE!

Contact Us