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Gaming management (topic not chosen yet) - Research Paper Example

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The Role of Amenities 1 RUNNING HEAD: THE ROLE OF AMENITIES IN THE CASINO MARKETING The Role of Amenities in the Casino Marketing Success and Profitability [Your Name] [Your School] The Role of Amenities 2 Introduction Casino entertainment is considered both labor-intensive and capital-intensive; since there is no other economic development tool which can generate as many jobs, as quick, and absent expenditure of government funds than casino gaming (Harrah's Entertainment, 2000)…
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Gaming management (topic not chosen yet)
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Download file to see previous pages In fact, the industries have contributed $15.3 billion annually to the economy; employed more than 135,000 Canadians; and generated an annual gross economic output of nearing $29 billion (Girvan, 2008). It has also become highly categorical; and take in the form of machine gaming, state controlled gaming, table gaming, riverboat gaming, charitable gaming and others (Merfels, 1995). In addition, Casino jobs are good jobs; in fact, the employee's average annual income is around $30,000, and generally, these jobs provide retirement benefits and health insurance. As an added plus, casino industry also has superior track record of hiring workforce locally and training the underemployed, the unemployed, and minority members of society. Other than that, casino gaming also produces indirect jobs, through the purchase The Role of Amenities 3 of both goods and services (Harrah's Entertainment, 2000). While its not very obvious, the history of marketing casino and the difficulties of measuring its marketing activities have greatly influence modern practices. In specific, many of today's activities in casino marketing practices rooted from a time when the conditions of supply and demand were very favorable; there were great population of gamblers while limited sites of casino (Lucas & Kilby, 2007). This research explores the role of amenities in the casino marketing success and profitability which can benefit many stakeholders like investors, consumers and the local industry prior to or even the existing operations. Problem Statement This research intends to explore the role of amenities in the marketing success and profitability of Casino industries. In particular, it seeks to address the following queries: 1. What are the existing amenities established in most casinos in the area of ____________________ ? 2. What are the diverse roles served by the amenities in most casinos? 3. Do amenities produce significant impact in the casino marketing strategies and profitability? 4. What is the level of marketing strategies and profitability in casino businesses with and without amenities? The Role of Amenities 4 5. How profitable is the casino business with and without amenities? Hypothesis Ho: Amenities have no significant impact in the casino marketing strategies and profitability. Literature Review The gambling industry is just the same as any other entertainment industry. The businesses utilize hotels, computers, video equipment, machines, croupiers, new games and new technologies for the purpose of selling the games, which are being invented. It is also linked with the plays or ballets production and operas, combined with hotels, theaters and concert halls which can also be added attraction. Consumers pay for the tickets, while singers, artists and theater-owners acquire the more money (Harrah's Entertainment, 2000). In a casino business a quality marketing activity and well-defined measurement plan must be set. An advance statistical methods must be required to calculate effectiveness of marketing strategies, because in the absence of these, will result to serious problems. The most common shortcomings of casino industries are the feedback and ...Download file to see next pagesRead More
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