Nobody downloaded yet

Marketing an Online Casino - Essay Example

Comments (0) Cite this document
Summary
Online casino is an internet platform on which rich people gather together for gambling. The domain is a private company. For a potential person to register in the domain, first he needs to get invitation from the company. This limit set for the registration is solely to permit only very rich clients to register in the domain…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Marketing an Online Casino
Read TextPreview

Extract of sample
"Marketing an Online Casino"

Download file to see previous pages Another method that can be applied for making the potential customers aware about the domain is to prepare a mailing list of the rich clients to foreword the invitation to them. So it is a crucial issue in front of the company to prepare an appropriate mailing list. Proper inspection while creating the mailing list will help the company to focus on the highly potential clients. Campaigning through emails is of higher relevance for the company. "An attractive email marketing campaign can open up new avenues of communication with site clients, vendors, prospective advertisers and your online community in general." (Email Campaign Marketing. 2006).
Marketing of the domain is a hectic job for the company. The customers expected by the company are very rich people. The rich people cannot easily be contacted by the company as they will be busy most of the time. The company needs to develop a close relation with such customers. For that the executives of the company must meet the prospective customers personally. This is, however, not always possible. In most of the cases a person needs to take appointment to meet them. For this the executives must first collect the contact numbers and addresses of the rich persons. This can be available from the showrooms of expensive cars, already existing casino's etc. After collecting the contact details they should be called upon to fix the date. They must be made aware of the features of the casino.
Some other clients can be met from the venue where they are supposed to be present for some functions. Example: Sam Walton can be met from the venue of Val Mart's general meeting, Tom Cruise can be met from his shooting site, and Britney Spears can be met at the venue of her music concert and so on.
The usual strategies employed by most of the domains for internet advertisement are affiliate marketing, search engine optimisation, web banner, campaigning through emails and news letters and pay per click campaigns. Here the primary motive of the company is to invite rich customers to join the casino. Registration is provided by the company only if they are invited. Therefore, the company cannot employ the usual e-business marketing strategies. Among the common strategies the company can adopt only campaigning through emails and web banner for their market positioning. Rest of the strategies are irrelevant from the company's perception.
Web banner: Web banner is one of the most efficient methods of internet advertising. In this, a banner displaying images is placed on the home page of popular websites or on any other webpage so that the users who visit those websites are informed about the domain. Banner with images displaying in flash player are the most common type of such advertisements used at present. It is usually placed on the website that is mostly visited by the users. This is a highly efficient method of advertisement as the banners are easily seen by the users.
The company can use this strategy only to publicise the casino. For this purpose the company should place the banner in those websites that the richer groups are expected to visit. These sites are generally the websites of any online portal for sale of highly expensive commodities. There are certain other websites where one can register for the order of any such product. An example for such kind of website ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing an Online Casino Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1514637-marketing-an-online-casino
(Marketing an Online Casino Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/miscellaneous/1514637-marketing-an-online-casino.
“Marketing an Online Casino Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1514637-marketing-an-online-casino.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Ohio Casino
...to conducting an advertising campaign for gambling, consensus has been growing among nations that such campaigns should not be responsible for misleading masses in favor of the industry (Dyall & Kingi 84), but such ethical behavior is not observed in case of the Ohio casino industry marketing campaign. Casinos can be a good thing but why do the politicians have to run the commission? Why aren’t people in the community put in place to keep an eye on the casino’s and their operations? The Ballot Proposal which laid the terms of business (taxation, machines, gambling etc.) for the casino industry was devised by Dan Gilbert and Penn National, who were also...
9 Pages(2250 words)Essay
Online Marketing
...Report Online Marketing Module Module SID Number: Executive summary The Internet, Intranet and call centre technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies and tactics of competitors, across industries and sectors. One sector that has profited from this technological revolution is retailing. Online retailers have become a success story in terms of marketing management and strategic marketing. This paper identifies and analyses the key traits and bases of success of the marketing strategy of...
6 Pages(1500 words)Essay
Online Marketing
...Part Consumer Behavior and Internet Marketing Today's market is characterised by highly competitive organisations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful (Lindridge, 2005). Strategies are carefully planned and executed to gain the ultimate goal of al (Berry et. Al., 1998): company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the company. Despite the economic and technological conditions that make it possible now to promote products and services...
7 Pages(1750 words)Essay
Marketing Online
...Running Head: MARKETING ONLINE BRAND TRUST Marketing Online Brand Trust [The [The of the Marketing Online Brand Trust Abstract This research explores generic marketing strategies and competitive market positioning in the context of the several online brand industry. The key research issue is the degree to which traditional planned concepts, like competitive market position and sustainable competitive advantage (SCA), are relevant in the latest world of e-marketing. The mainly significant subject that emerges from the study is that the tools and idea that are pertinent for offline firms are evenly applicable for online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study... to be...
10 Pages(2500 words)Essay
Online Marketing
...analysis of www.asos.com online marketing strategies 2009 Foreword: For this report I have chosen to dwell upon online marketing strategy of www.ASOS.com – the UK fashion goods e-tailer. The topics from the lecture programme that I have picked to elaborate upon are Marketing strategy for the virtual world and Website design and interaction. 1. Introduction: company’s background Clothes retail business in the 21st century faces incredible changes, the most fundamental ones being connected with the Internet. Fashion business in Internet grows increasingly more popular, and brings more and more profit. It has been noticed that “British shoppers are becoming fickle, deserting their old friends in droves, and has even cast doubt... on the...
7 Pages(1750 words)Essay
Online marketing
...ONLINE MARKETING Table of Contents Sr. # Topic Pg Brief Background 2 2. Introduction 2 3. Discussion of Key Topics 3 3 Online Products and Brands 3 3.2. Website Design and Interaction 6 4. Theoretical Concepts 7 References 9 List of Figures F1 Heuristics of Web Usability Evaluation 10 1. Brief Background The internet, today, has successfully woven itself into the very fabric of our economic systems and in the words of Microsoft’s Bill Gates, has become the "digital nervous system" of the economies of the developed, as well as developing world. The rapid developments witnessed over the past decade, in the field of electronic commerce, has led to the prosperity of a range of...
7 Pages(1750 words)Essay
Online Marketing
...Online Marketing: Website analysis One of the important marketing tools, which have a huge potential to entice the s is Websites. In this Internet enabled world with multimedia playing an omnipresent role, the common people are carrying out many of their day-to-day activities and manual tasks from the confines of their homes through websites only. “The Internets success is just one example of the power of multimedia”(McGloughlin, 2001). From the commercial sense, business all over the world has been optimally tapping the potential of the internet, starting with the development of their official website. IKEA is one such business, which has significant online presence....
4 Pages(1000 words)Essay
Online Marketing
...Online Marketing Introduction Online marketing refers to the activities done through the internet to advertise business’s goods and services. It entails online interaction with clients, the art of delivering information to the customer through an interactive internet platform. It is incomplete to talk of online marketing without referring to search engines, email, social media and web design marketing (Miller, 2008). In the modern world online marketing as extended to mobile application advertisements. Many companies are currently embracing the technique of...
8 Pages(2000 words)Essay
Online marketing
...Insert Introduction For the assignment of the marketing concepts, I choose an online market to tackle the task. Online Marketing or the internet advertisement is a form of marketing or advertising which uses the internet to deliver its goods and services to customers. It includes email marketing, social media marketing and many types of display advertising including the web banner advertising and mobile advertising. The online marketing frequently involves an organization consisting of a publisher, advertiser and potential participants including advertising agencies. The...
6 Pages(1500 words)Essay
Online Casino
...making their initial deposit that is often followed by another once the new player starts playing. Online casinos use bonuses as a marketing strategy, which comes with a cost as the online casinos have to let certain amount of money loose in order to attract a new player, yet these costs are justified as they maximize the new player’s possibility of returning to the website and making many more deposits subsequently. The wagering requirements of online casinos help them ensure that their money is not taken away by the new players after they have claimed the bonus since all online casino...
12 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing an Online Casino for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us