Business plan for chinese restaurant - Essay Example

Comments (0) Cite this document
Name Professor Subject Date Business Plan for Chinese Restaurant I. Executive Summary Mr. Choi’s Kitchen is a Chinese fast food restaurant within the University of Arizona area. It specializes in classic Chinese cuisine, incorporated with a Western touch…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Business plan for chinese restaurant
Read TextPreview

Extract of sample "Business plan for chinese restaurant"

Download file to see previous pages The owners wanted to provide the market, students from the University and nearby places, with an option for a quick-service restaurant that offers quality food at an affordable price. As an added novelty, the owners will add a twist to the product line by fusing oriental Chinese cuisine with western food to give customers something to rave about and come back for. The main vehicle for its Marketing is online advertising, utilizing the internet as a main tool in engaging the potential customers and enticing them into sampling the products. Social media and search engine optimization tools shall be utilized to enable the company to have a wider reach and focused marketing. II. Market Opportunity/ Problem Definition 1. Customer Value Proposition Mr. Choi’s Kitchen will appeal to customers who are always on the go because the business will adapt a fast food concept and pacing. Clients will spend little time to wait for their ordered food. This set up is best for busy students, young professionals and young married couples who have the buying capacity and would want to enjoy classic Chinese food without the frills and fuss offered by the usual Chinese restaurants. Owners have already made initial implementation plans targeting university students. The initial plan was to bring the Chinese restaurant set up to the universities, which is our target market. This restaurant shall be complete with sit down and dine in amenities. Mr. Choi’s Kitchen targets the young crowd with its East meets west and fast food concept. These are people who are always on the go, and would most likely appreciate food being served fast. In this case, they can choose their dishes from among the wide array of food products to be served ala-carte. 2. Customer Landscape Our target market is college students who need a quick and healthy lunch or dinner during their busy school time and interested in Asian food. In the year of 2012, there are 39,236 students and 12,053 employees in the University of Arizona. This is our primary target market. They are a busy group of people who would prefer the service of a fast food chain. They are constrained by time due to school work, and are highly mobile. They also have a penchant for quick service. This figure does not include other potential customers such as employees working in companies around University of Arizona or downtown of Tucson. The number of residents around the campus within one mile radius is about 20,000. 3. Industry Dynamics There are over 600,000 restaurants and food shops in the United States. Gross annual receipts total more than $ 172 billion dollars per year (National Restaurant Association 2012). It is one of the country’s largest grossing industries. The food industry also employs over ten million people, and generates an annual payroll of more than $ 34 Billion per year. In the article “How and Where America Eats”, more than 40% of American families eat out at least one night per week. Americans, on the whole, have also become much busier. More and more families now have two incomes and as such, the tradition of staying at home and cooking meals is vanishing. Among these establishments, a significant part offer Chinese cuisine as their food genre. 4. Competitive Landscape Our main competitors include Panda Express in the Student Union, Jimmy Johns on Park Ave., Chipotle Mexican Grill on University Blvd, and Bagel Talk in Park Student Union. They either have the similar business model or ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business plan for chinese restaurant Essay Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved from
(Business Plan for Chinese Restaurant Essay Example | Topics and Well Written Essays - 5000 Words)
“Business Plan for Chinese Restaurant Essay Example | Topics and Well Written Essays - 5000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business plan for chinese restaurant

Basha Restaurant Business Plan

...? Basha Restaurant Business Plan AFFILIATION: Executive Summary Basha restaurant in Dubai is one of the unique restaurants in Dubai that offers a wide variety of Arabic Cuisines to its valuable customers. The restaurant atmosphere and decor is unique from its competitors and its location is highly attractive to attract many customers towards the restaurant. The restaurant meets the expectation of the customers by providing them valuable services by the restaurant staff. The manage constantly runs a check on the activities taking place in the restaurant which assures the customer that everything is in control and being evaluated constantly. The restaurant staff is trained to provide effective and efficient services to the customers... Pricing...
15 Pages(3750 words)Assignment

Business plan for a restaurant

...? Business Plan Christina Serratos DeVry Table of Contents Contents Executive Summary 3 Introduction 4 Business Analysis 7 HRIS Type/Comparison. 9 HRIS Vendor Recommendation 10 Akers, M. Major Segments of the Restaurant Industry. Retrieved from 13 Executive Summary In this ever changing world there arises a great need to employ the best business practices. All major sectors of the modern human life have been affected or impacted by information technology. Very rarely would one walk into an office or home and fail to come across a high tech device. The Castle...
10 Pages(2500 words)Assignment

Fast Food Restaurant Business Plan

...? xxxxxx No. 123456 Fast Food Restaurant Business Plan ABC of XYZ Department of xxxxx xxxxx 14 April, Contents Contents Page No 1. Executive Summary 03 2. Objectives 04 3. Mission Statements 04 4. Key to Success 04 5. Target Market 05 6. Situational Analysis 05 6.1 Competitive Analysis 05 6.2 SWOT Analysis 07 7. Marketing Mix 08 7.1 Products 09 7.2 Pricing 10 7.3 Distribution 10 7.4 Promotion 11 8. Human Resource Plan 12 9. Controls 14 10. Future Marketing Strategies 14 10.1 Smart Analysis 14 10.2 Marketing Opportunities 15 10.3 Future Opportunities 15 11. Financial Forecast 16 Appendices 18 Works Cited 25 Student Name: xxxx Subject: Business  Topic: Fast...
14 Pages(3500 words)Term Paper

South Garden Chinese Restaurant - Company Analysis

.... Moreover, risks cannot be eliminated; however, the monitoring of all phases of the above plans could reduce the chances of failures emphasizing on the achievement of the targets set, meaning especially the increase of the business popularity in the local market. Works Cited Hsu, Li-Tzang, Jang, SooCheong. “Advertising expenditure, intangible value and risk: A study of restaurant companies.” International Journal of Hospitality Management 27.2(2008): 259-267 Liu, Yinghua, Jang, SooCheong. “Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions?” International Journal of Hospitality Management...
4 Pages(1000 words)Research Paper

Business plan for a restaurant

...? DBM MARKETING WORK Introduction The restaurant business is quite a competitive and challenging industry. It is an industry that demands careful planning before embarking on setting up the business. Restaurants thrive on demand from customers (Patti 2004, p.14). To be a success in the industry requires that the set up restaurant lures and captures customers while at the same time subduing its competition (Walker 2007, p. 55). With this, this paper will majorly focus on discussing the marketing strategy for a potential restaurant business at the London Waterloo station in nine months’ time. The marketing strategy will focus at discussing the vision, mission, goals, target market, menu, pricing, and the intended customer experience... (Hatten...
7 Pages(1750 words)Essay

Business Plan, ( restaurant in london)

...and in-store marketing, offering in-store to new customers, offering table tents, holding regular outdoor marquee messages, grand opening celebrations, and annual birthday parties. Besides, we shall be holding local store marketing through programs such as offering of free T-shirts to guests that dine in our restaurant, conducting of honor roll and perfect attendance programs in schools, as well as running of a car wash sites. We shall also rely a lot in the local media to promote our business. This includes advertising our concept by use of attractive pictures and giving a clear message on our pricing. The radio will also be used to hold a campaign on our products and our live parking lot. We shall pick...
19 Pages(4750 words)Essay

Business Plan of a Restaurant

..., pastries and drinks, has been proven to be a winning newborn concept in the beverage and foodservice industry. The BM will prove that to be successful, it will soon become one of the fastest growing restaurant chains and BM will further become one of the household names in Canada. 2.2 Target Markets . Business people from the downtown and business centre professional buildings. . Major Asian super markets are in all Metropolitan communities across the nation. . Students are from nearby housing and campus centers. . Commuters are routinely traveling to/from elaborate work, out shopping, delivering goods, or just out for a drive... ...
6 Pages(1500 words)Essay

Business Plan (Restaurant)

...1 Business Plan for Establishing a Restaurant in London James Chew here) London Metropolitan University 2 1.0 Summary This business report shows all the necessary plans involved in setting up a restaurant in London City, taking into consideration not only the logistics and financial requirements of this project, but also looking into the appropriate management policies or decisions that would be made in the...
10 Pages(2500 words)Essay

Business Plan for BSN Restaurant

...Business Plan for BSN Restaurant Executive summary This is a business plan for BSN restaurant, which is slated to be started in 2014. This restaurant will provide a unique combination of excellent food couple with fun and entertainment atmosphere. The restaurant has will be started following a market survey that revealed an increasing demand for a restaurant that offers outstandingly customizable and adaptable consumer experience. BSN will go an extra mile to provide customers with a differentiated experience, which is lacking in today’s competitive hospitality environment. Problem...
3 Pages(750 words)PowerPoint Presentation

Business Plan - Chinese Restaurant

...and administration is second to none and significant to Jim Liu’s Success. Jim Liu’s faces competition from the renowned Chinese restaurants such as Drive-in and Majimoto in Matown. However, since Matown has a high population of more than 60, 000 people, such a high number can support Jim Liu and the other Chinese restaurants in the region. Jim Liu’s competitive edge is its nutritious Chinese Menu. The superb seasonings and sauces have been perfected to produce the tastiest, attractive and appetizing meals. The marketing plan will involve intensified advertising campaign prior to the start of the business and after one...
11 Pages(2750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business plan for chinese restaurant for FREE!

Contact Us