In this case, leaders should not interpret agreements in an unjustly legalistic and technical manner so as to justify non-compliance or generate rationalisations for not fulfilling their commitments. Fourth, law abiding; in this case, organisations must adhere to existing rules, regulations and laws associated with their business activities. Besides that, the organisation must be committed to excellence by continually making an effort to improve their ability in every area of responsibility. Leadership is another ethical value that must be considered bearing in mind that most leaders fail to be ethical role models through their own conduct.
As argued by Mishra and Sharma (2010, p.60), the values, beliefs and principles of the right and wrong typify the basis of organisational behaviour; thus, creating the foundation through which leaders can positively influence workers to realise the organisational goals. Ethical leadership as defined by Mishra and Sharma (2010, p.60) is the process whereby workers are influenced through beliefs, principles and values, which expansively border on the recognised organisational behaviours’ norms.
Basically, ethics management at in the place of work is concerned with how the ethics, values as well as moral principles are crucial to effective decision making. Whereas it is naive to believe that ethical behaviour in the organisation may be altered through moral principles, Mishra and Sharma (2010, p.60) posit that it is also ingenious to think that organisational ethics just materialises and nothing can be done with regard to it. Basically, the clear fundamentals of the corporate ethics programme consist of the things that a business organisation believe in along with the efforts made in directly communicating these principles.
As mentioned by Limentani (1999, p.397), the content of codes as well as general principles epitomizes values and concepts capable of setting the overall ethical approach and character for the organisation. The significance of creating ethical codes lies in distinguishing their possible value in defining the ethical attitudes as well as ethical environment, which employees share. Ethical clause and principles are important because they highlight the existing ethical issues and can offer answers to different ethical problems experienced day-to-day business and organisation practices.
Whereas a number of companies have failed to consider key ethical values and principles, others have achieved a competitive edge after they established strong credentials in this field. For example, McDonald has heavily invested in activities intended to relate it with environmental and ethical awareness in attempt to rebuild its brand as well as to overcome negative publicity that have persisted for decades. Imperatively, firms that are sustainable and successful try to integrate ethical values and principle in every aspect of their organisational strategy.
The role of corporate responsibility as observed by Carroll and Shabana (2010, p.101) include: Reducing risk and cost; creating competitive advantage; strengthening reputation as well as legitimacy; and generating win–win situations. With regard to reduction of risk and cost, corporate responsibility facilitates a company to elude strict regulation and achieve tax benefits. Besides that, a company can reduce the risk of stakeholders’ opposition through corporate responsibility activities.
Furthermore, corporate responsibility activities can facilitate a company strengthen its reputation as well as legitimacy through proving its ability to meet its stakeholders’ competing needs and simultaneously operate cost-effectively. As mentioned by Phillips et al. (2015, p.5), moral self-licensing leaders may utilise corporate responsibility as a means of improving their individual reputation. Moral self-licensing as defined by Phillips et al. (2015, p.5) is the non-conscious way through which thinking and behaving ethically makes persons start worrying less concerning the implication of being unethical in the future.
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