More so, eating nuts from the display and avoiding supplied hygienic metal seems justified because of the nuts on the display are not on sale. The overall outcome from these actions are good on the side of the participants, as evident from the Google search, such actions seem acceptable to the general public because of the general outcome that the actions have on them (Mulgan 2006). From the perspective of a consequentialist, or from a teleogical approach, the actions have a general good on the side of the participants or the buyers in the supermarket and that is the reason behind them considering such actions as acceptable in their perspective (Darwall 2003).
On the contrary, from the perspective of the supermarket and a section of the public especially people affected by such actions, from a consequentialist point of view, such actions result in losses and low quality of products such as the magazines that people read on their way to the checkout. The supermarket makes losses from the low weight of the goods measured on the way out and from the grapes and the nuts that people illegally consume. As elaborated by Mulgan (2006, p.143), the actions of these people bring more negative results as positive and hence contrary to the provisions of consequentalism in this perspective.
Non- Consequentialism emphasizes on doing what is considered right and also enjoins people on doing the right actions without taking into account the extrinsic consequences of the action (Oderberg 2000). The consequences of the actions should not be the driving factor in non- consequentialism but rather the rightness or the character value of the action should be the driving factor (Jackson & Priest 2004). In this case study, the actions demonstrated by the characters involved like the woman picking grapes for her child without paying or the woman and the guy seen removing the stalks off their fruits in order to reduce the cost of the fruit is contrary to the provisions of non- consequentialism or deontological teachings.
More so, eating nuts from the display in order to avoid paying for them or taking magazines off the shelves in a queue and returning them after reading is completely contrary to non- consequentialism as such actions are not right or considered of positive character because of they are not simply the right actions to be done (Swanton 2005). Taking the two ethical approach in the analysis of the case study, consequentialism will only be considered appropriate when the buyer’s perspective or the generally accepted outcome as evident from the Google search elaborated in the case study.
This is because of the positive consequences of the actions taken by the participants, in summary; these people avoid the pain of paying more to the services that they can acquire for free irrespective of the negative implications of their actions to the sellers or the supermarket in general (Haber 1994). This can also be contrary when the perspective of the supermarket is taken into consideration. This is because such actions from the buyers is brings more negative outcome to them (Tully 2006).
On the other hand, non- consequentialism will mainly judge the character or the correctness of the action and not the consequences of the action (Darwall 2003). In this case, the actions of all people involved are not morally or ethically acceptable according to non- consequentialism. The actions of buyers taking grapes and nuts for free and avoiding paying for them or reading magazines from the supermarket shelve without purchasing them is unethical and unlawful. According to Birn (2005, p.342) the rule of law subjects all individuals into doing what is right at all time.
This thus implies that if a police was to attend a supermarket to address the issues raised in this case study; the police ought not to use discretion but rather the rule of law and put these offenders on custody in order for them to pay for the consequences of their deeds. Using the rule of law will support the provisions of the non- consequentialism or deontological approach.
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