International Management Ethics and Values of the Coca-Cola - Report Example

International management ethics and values. Names Institution Affiliation Introduction. 1.1 Background of the Coca-Cola and Coca-Cola Icecek. Coca-Cola Company is a multinational beverage company and the leading brand in Beverage industry. Started in 1886 as a local soda producer in Georgia, Atlanta with only nine beverage sales per day. A pharmacist, Dr. Pemberton was the brainchild behind this brand and started his adventure by offering a drink to his friends who credited the beverage and even named it Coca-Cola and designed the current trademark. (coca-colacompany.com, 2014). In 1888, he sold a portion of his business to Atlanta businessman known as G Candler. Under his leadership, the company went beyond border into the neighboring markets. Over the years, the demand up surged and became a global brand. This was enabled by bottling plants installed in order to make the beverage portable. The Coca-Cola industry leads in the corporate social services in the beverage industry and still growing strong. In the 1920’s, the company commenced spreading its wings in the neighboring Caribbean and Canadian markets and to Asia, South America and Africa. By the mid-20th century, the company was selling beverage products in almost all countries in the world. Lead by coca cola, brands. Its portfolio features 17 multibillion dollar brands such as Vitamin water, Coca-Cola zero, Fanta and sprite. The company is committed to a sustainable society, focused on initiatives that reduce our impact on the environment, supporting active health care, creation of safe working environment for its workers and uplifting economic ability of the communities that it serves. The company CSR policy established seven areas where the company sets the goals to improve its business sustainability practices. The main areas interest is worldwide water management, waste reduction and recycling activities, energy conservation and a wide range in the community-based initiatives such as education, reforestation and conservation of natural resources. Corporate social responsibility is the economics, ethical, responsible business and concerned discretionary expectations of the society at a given time. The ethical responsibilities are with social expectations that go beyond the laws such as fairness. The company’s annual sustainability reports indicate the company’s commitment to its social responsibility role and its commitment to achieving its goals. 1.1. Sources of information. 1.1.1. My experience of the organization. Working in one of the bottling centers in Australia exposed me to the culture and philosophy of the company and its social responsibility commitment in the society. The company is committed to social responsibility from the production to the final distribution of its products. I worked as the head of supply to the metropolitan, and this was paramount in understanding the company’s ethics and culture. I managed the products flow to the metropolitan, and all the distributors reported to me. The company embraces team work, welfare its workers through schemes such as healthcare and conducive working environment as well as their safety. The company takes part in the welfare of the society economically, environmentally and a healthy population. The company believes the epicenter role played by a healthy and economically able population living in a sustainable environment to its business. 1.1.2. Secondary sources of information. Working in one of the bottling centers in Australia exposed me to the culture and philosophy of the company and its social responsibility commitment in the society. The company is committed to social responsibility from throughout the processes of production to the final retail distribution. The sources of this information have been researched on the internet sources. Articles, Newspapers, Coca-Cola, BlogSpot and periodicals. Academics journals have significantly provided the sources of this information such as the http://www.ukessays.com/essays/business/corporate-social-responsibility-in-the-coca-cola-company-business-essay.php. The official website has contributed to a larger extent to the findings of this report. Coca-Cola Company is multinational, and its activities can be investigated from any corner of the world. The annual general reports give company’s achievement in the social roles. 1.3 Standard to use in evaluating ethics programme. 1.3.1. Details of the UN global compact standard. The UN global compact standard will be used to estimate the corporate social programme of the Coca-Cola Company. The Ten principles covers the areas of human rights, labor, anticorruption and the environment. (unglobalcompact.org, 2014). The human right principles encourage the businesses to support and respect the human rights and also they are abusing human rights. The labor policies are several and create an open, conducive working environment to the workers. Business are expected to uphold the freedom of association and recognition of collective bargaining, freedom from forced labour and underage employment, The sixth principle stipulates elimination of discrimination of any occupation or employment. The environmental policies are aimed at responsible use and exploitation of natural resources and promotion of environmental responsibility. (unglobalcompact.org. 2014). All businesses are supposed to support a precautionary approach to environmental challenges. The businesses are expected to promote greater and more inclusive environmental responsibility as they encourage development ant diffusion of technologies with less environmental impact. Businesses should enact corruption-free policies that are against any form of extortion or bribery. (unglobalcompact.org. 2014). These ten principles should be held by any organization at all cost at any given time as a corporate social responsibility. The declaration of human rights has four components that address the human rights. Recognition of human equality is paramount in promotion of human rights. All human rights are born free and equal in respect and rights. People have a right to life, security, liberty, and free from servitude, torture and degrading treatment. The UN global compact is essential in auditing the corporate social responsibilities of any given company such as Coca-Cola. The company values the ten principles of the UN global compact which outlines the business principles for different companies in the social, economic and environmental areas. The CSR. Compact is essential in auditing the corporate social responsibilities of any given company such as Coca-Cola. The company values the ten principles of the UN Global Compact, which outlines the business principles for different companies in the social, economic and environmental areas. (unglobalcompact.org. 2014). The CSR audit approach evaluates the performance of the results and expectations of stakeholders, define the priorities and determine the improvement areas. The sustainability working group operates the participation of all the managers and is paramount in ensuring that the sustainability is management is in line with the senior level management. 1.3.2. Explanation of why the standard is appropriate for this organisation. Due to global social responsibilities standards, a standard comparative framework was designed in order to evaluate social performance of corporate efforts in the national levels, as well as international levels. These are the UN Global Reporting Initiatives guidelines, Ethibel sustainable index, and accountability rating among others. The procedure of analyses includes weighted factors that show the importance of each standard. In 2006 annual report, Coca-Cola Company released its corporate social responsibility report that highlighted achievements in the environmental workplace ethics. The report details the company’s compliance with the GRI standards and also the principles of the UN Global Compact. The report includes an assessment of the workplace ethics and human rights. The reports are quite clear on the progress made by the company and notes actions taken to implement these policies. In 2007, the managers of various departments were trained on conducive workplace policies. The report also highlights the progress on the ethics and compliance as indicated by over 63000 training sessions which trained the associates on the business conduct code. The Coca-Cola performance in regard to the global water issues and product packaging are of great emphasis in this report. Water use efficiency had a significant progress from 3% in 2005 to 19% in 200. Wastewater compliance is another area of achievement with its internal standards, which surpassed the applicable laws. Sustainable packaging levels with 97 %of the global unit case volumes in 2006 and delivered in refillable and recyclable packaging systems. The corporate social investment also rose to $ 70 million touching education, culture and arts, health, social services and environment. 2. Details of the Program 2.1. Core key activities. Environmental conservation projects. The Coca-Cola Company has been in the forefront in environmental impact and management of its activities that are in line with the UN Global Compact. Any organization has a responsibility to take care of its activities impact to the environment in order to maintain a conducive environment and reduce the climatic changes. (Annual Report, 2011. Pg. 17). The environmental approach involves three areas of environmental conservation which are water management, sustainable packaging and climatic protection. In all the operations, the company monitors the environmental impact and targets a target above the legal requirements. The companies believe in minimizing environmental impact is a requirement in conducting sustainable business. The water usage is core to the business and waste water management is an important aspect of environmental conservation. Energy efficiency has been enhanced from the supply to production; distribution to sale and reduction carbon (IV) oxide emission to the atmosphere. (Annual Report, 2011, pg. 18) Waste reduction has been achieved through increasing the recycling and reusing initiatives that aim at reducing the environmental pollution by the non-biodegradable plastic bottles. The company has emphasized ion the creation of awareness in all stakeholders through joint initiatives. As part of vision 2020, performance goals of water, energy and solid waste recycling efficiency in three countries have been outlined below. Achievements made so far include: Energy management and climatic protection The company ultimate goal is to reduce the operational greenhouse effects as well as uses of clean technology that reduces the energy consumption. In 2011, the company introduced the Coca-Cola Icecek environmental management unit in turkey. The energy consumption per liter 0.255MJ/L while CO2 in grams reduced by 22.66%. (Annual Report, 2011.pg 19). The energy consumption was 121102 kWh and 58 120 kg CO2 reduction with green IT Projects. The company took part in the Carbon disclosure project in 2011 that was mandated to reduce the carbon (IV) oxide released to the air. Water management. Water is a limited resource and a fundamental ingredient of the company’s products. Rapid population ns global warming have adverse effects to the water availability around the world. (Annual Report, 2011.pg 28). The company’s goal is to replenish every drop of water focusing on reuse, reclamation, supporting research and studies aimed at raising the awareness of the society and replenishing water. The achievements made by the company is a lot in the water management. In 2011, the company reclaimed 273million liters of water in Ankara, Corlu and Mersin plants. The company achieved 70% savings of 35 million liters by recycling in Izmir project. Water reclamation project in Izmir also produced 15 million liters of water that is a rain harvesting project. Wastewater projects were initiated in all the bottling plants around the world. In Coca-Cola Icecek alone, more than 1.3bilion liters of water was treated and reused in the facilities. Sustainable packaging. Sustainable packaging is essential in adopting a less resource and less waste generating while producing more products. Packaging is an important production aspect from manufacturing to supply chain, from recycling to waste disposal and directly affects the sustainability of this project. (Annual Report, 2011.pg 34). The approach towards sustainable packaging involves continuous reduction the material amount and energy used package manufacturing and instead used the recycled material. Reducing material use and increasing the reuse and recycle rates. Involving the stakeholders with a view to establishing an environmental friendly and economically sustainable infrastructure to enable reclamation, reuse and recycling of the services. The company has managed to increase the packaging recycling rate by 0.59% in Turkey and increased the recycling rate of packaging waste to 38% in Turkey. The workplace. The Coca-Cola Icecek has more than 9000 employees hired in more than ten countries and forms the company’s most valuable resource. Coca-Cola Icecek incorporates the best talents available, retains them and nurtures them. The main goals of the Coca-Cola Icecek is to provide the employees with a friendly workplace, become a benchmark company that runs the best workers welfare programmes of the employees. (Annual Report, 2011.pg 39). Provision of a happy workplace to enable junior employee to learn from qualified and experienced employees. Employee’s rights. Human right policies and implementations are the major part of human resource processes. The company adopted the declaration of Human Right and Workplace Policy. The policy have embraced the workers’ rights outlined in the UN Global Compact and the declaration of human rights. The company exercises no discrimination among employees and because issues such as religion, sex, or disability. (Annual Report, 2011.pg 40). The business philosophy is based on equality, and this understanding has brought about transparency in the workers welfare such as remuneration and promotions. Occupational health and safety. With respect to sustainability strategy, worker's safety systems were established to protect them from harmful business activities and provide them with a safe workplace. Coca-Cola has adopted the occupational health and safety programme. The company has over thirteen active occupational committees that advise the company on safety related issues. 2.2. Other elements 2.2.1. Education and professional development. The company has been in the forefront in assisting the employer’s personal and professional Knowledge and skills enhancement. Various trainings sessions are carried out for the human resources. The Coca-Cola Icecek training and development department in turkey designs programmes with unique content according to the needs of the employers. “Management workshops” is a programme aimed for the chiefs, managers, and engineers who have been appointed in the last year. (Annual Report, 2011. Pg. 46) “Manager on board” programme began in 2010 and was aimed to support the management competencies of newly promoted managers, diversify their professional expertise and business skills and employee management. 3. Analysis 3.1. Comparison with the standard. The UN Global Compact stipulates ten fundamental guidelines for the Corporate Social Responsibilities ensuring the responsible use of the environment, workers’ rights and labour relations. The UN Global Compact recognizes the human rights and condemns any form of human rights abuse. The Coca-Cola Company respects the human rights and this commitment is guaranteed in the equality policy which is divided into 8 main areas of freedom of association, forced labour, Discrimination, Remuneration, Security and the engagement of the community. Coca-Cola Company is equal opportunity employer and recruitment depends on merit. The company is gender sensitive as affirmative action to balance the gender in the workforce. The “workplace rights policy” is a key component off vision 2020 which the corporate values and sustainable strategy to make our workplace more sustainable, ethical and more respectful to human rights. The UN Global Compact recognizes the freedom of the worker to form unions in order and the right to collective bargaining. The Coca-Cola Icecek constantly tries to improve its industrial relations and respects the fundamental right of association for the workers. Industrial relations board plays an important role in dealing with union’s issues. This board comprises of the employer, union representatives, and employee representatives. This has been the best platform to exchange ideas and solving union related issues. The UN Global Compact standard entails that all business should take care of the environment, promote the environmental impact responsibility and promote environmental friendly technologies. Effective management of environment impact of the company’s activity and implementations of environmental friendly projects is an important principle that guide the company on the sustainability journey. The company has initiated projects aimed at energy protection and climatic protection to support the UN Global Compact. Efficient energy consumption reduces the overall emissions of greenhouse gases, and this reduces the possibilities of global warming. The green IT practices, which includes the computer use, servers, and other subsystems have ensured that all e-waste are recycled with no impact to the environment. Electronic media implementations reduce travels and optimize the product transportation, and this reduces the gas emissions. Coca-Cola Icecek has also implemented water management projects aimed at conservation of the scarce resource. Water reclamation, rain water harvesting and water treatment ate major water management initiatives by the company in order conserve water. Water towers have also been targeted by this initiative to conserve them such as community-based activities such as afforestation and forest conservation. Sustainable packaging reduces the environmental impact in various ways; the project reduces material us and increases reuse and recycle rates. The project also in tandem with other stakeholders to establish environmental friendly and sustainable structures of reclamation, reusing, and recycling of product packaging. 3.2. Reflection on the comparison. The Coca-Cola Company has emphasized on a sustainable corporate social responsibility framework to incorporate the welfare of the society in its business activities. This is clearly shown by case study of Coca-Cola Icecek which is an Asian Branch of the Coca-Cola group selling products across Turkey, Kazakhstan, Pakistan, Turkmenistan, Jordan, Azerbaijan, Kyrgyzstan Iraq, Syria and Tajikistan. The company has integrated the UN Global Compact standard well in its functions, and this is clear indication to its commitment to labour relations, the environment and the human rights. 4. Conclusion. Organization in the 21st century do not limit themselves to producing products without concerns for the impact they have on the society. To earn customer's trust, employees, and the general public at large, social responsibility is a prerequisite that cannot be underestimated. Integration of ethnic minorities, gender balance, respect to fundamental human rights, environmental impact responsibility and lawful labour relations are the cornerstone to corporate social responsibility. There should be a continuous audit of social responsibility using various standards to ensure all the organizations adhere to this noble course. References Coca-Cola Icecek, Corporate Social Responsibility Annual Report, 2011 http://www.coca-colacompany.com/history/ (Accessed on 24th October 2014) https://www.unglobalcompact.org/aboutthegc/TheTenprinciples/index.html Read More

The ethical responsibilities are with social expectations that go beyond the laws such as fairness. The company’s annual sustainability reports indicate the company’s commitment to its social responsibility role and its commitment to achieving its goals. 1.1. Sources of information. 1.1.1. My experience of the organization. Working in one of the bottling centers in Australia exposed me to the culture and philosophy of the company and its social responsibility commitment in the society. The company is committed to social responsibility from the production to the final distribution of its products.

I worked as the head of supply to the metropolitan, and this was paramount in understanding the company’s ethics and culture. I managed the products flow to the metropolitan, and all the distributors reported to me. The company embraces team work, welfare its workers through schemes such as healthcare and conducive working environment as well as their safety. The company takes part in the welfare of the society economically, environmentally and a healthy population. The company believes the epicenter role played by a healthy and economically able population living in a sustainable environment to its business. 1.1.2. Secondary sources of information.

Working in one of the bottling centers in Australia exposed me to the culture and philosophy of the company and its social responsibility commitment in the society. The company is committed to social responsibility from throughout the processes of production to the final retail distribution. The sources of this information have been researched on the internet sources. Articles, Newspapers, Coca-Cola, BlogSpot and periodicals. Academics journals have significantly provided the sources of this information such as the http://www.ukessays.com/essays/business/corporate-social-responsibility-in-the-coca-cola-company-business-essay.php. The official website has contributed to a larger extent to the findings of this report.

Coca-Cola Company is multinational, and its activities can be investigated from any corner of the world. The annual general reports give company’s achievement in the social roles. 1.3 Standard to use in evaluating ethics programme. 1.3.1. Details of the UN global compact standard. The UN global compact standard will be used to estimate the corporate social programme of the Coca-Cola Company. The Ten principles covers the areas of human rights, labor, anticorruption and the environment. (unglobalcompact.org, 2014).

The human right principles encourage the businesses to support and respect the human rights and also they are abusing human rights. The labor policies are several and create an open, conducive working environment to the workers. Business are expected to uphold the freedom of association and recognition of collective bargaining, freedom from forced labour and underage employment, The sixth principle stipulates elimination of discrimination of any occupation or employment. The environmental policies are aimed at responsible use and exploitation of natural resources and promotion of environmental responsibility.

(unglobalcompact.org. 2014). All businesses are supposed to support a precautionary approach to environmental challenges. The businesses are expected to promote greater and more inclusive environmental responsibility as they encourage development ant diffusion of technologies with less environmental impact. Businesses should enact corruption-free policies that are against any form of extortion or bribery. (unglobalcompact.org. 2014). These ten principles should be held by any organization at all cost at any given time as a corporate social responsibility.

The declaration of human rights has four components that address the human rights. Recognition of human equality is paramount in promotion of human rights. All human rights are born free and equal in respect and rights. People have a right to life, security, liberty, and free from servitude, torture and degrading treatment.

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