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Essays on standardized and localized strategies

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Examples List on Standardized And Localized Strategies

Standardisation versus Adaptation
Standardisation versus Adaptation
8 pages (2000 words) , Download 3
The paper under the title "Standardisation versus Adaptation" touches on a review of the academic literature on Standardisation versus Adaptation in the context of International Communications Planning. This has been a controversial issue for marketers and researchers from the past…
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Strategies in Action

Strategies in Action

17 pages (4250 words) , Download 1
This assignment will look at the evidence supporting uniform global strategies as a successful business strategy in an international market place and adapting strategies to national preferences/differences in international operations, comparing and contrasting the strengths and weaknesses of both approaches in what is a growing global economy.
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Global Branding
Global Branding
12 pages (3000 words) , Download 1
One of the key debates in terms of whether to standardize or adapt according to the international markets has remained a key concern for the international firms. Organizations operating at the global level have to actually decide upon which of the two strategies to choose while…
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Adaptation Strategies as Means of Survival: McDonalds

Adaptation Strategies as Means of Survival: McDonalds

36 pages (9000 words) , Download 2
The paper “Adaptation Strategies as Means of Survival: McDonald's” seeks to evaluate standardization of the marketing strategy, which implies that the same marketing strategy is applied in all markets without taking into account the local factors. Markets and consumer behavior is homogenous…
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Kraft s Cadbury acquisition

Kraft s Cadbury acquisition

10 pages (2500 words) , Download 1
Consider how the specific Indian cultural environment presents challenges to Kraft-Cadbury. Provide advice to the directors about the expected dynamics of the cultural environment on the companys operations.
The cultural environment is one of the macro environmental factors…
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Standardized Assessments

Standardized Assessments

7 pages (1750 words) , Download 3
Standardized testing is a chief provision of the No Child Left Behind Act of 2001.Standardized tests are often referred to as high stakes testing because the tests are utilized to gauge the proficiency of students against other students, teachers abilities are evaluated based on the outcomes of standardized tests…
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Engineering Products Case Study

Engineering Products Case Study

5 pages (1250 words) , Download 1
This is not to say that if the business operated purely in a single country, the conflicting issues surrounding process…
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Case Study 1 - international marketing
Case Study 1 - international marketing
2 pages (500 words) , Download 2
Free
Acer Inc.: Case Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Question 1 By divide and conquer, it is describing Acer’s attempt to segment global markets by their buying characteristics and then cornering these markets using appropriate advertising and positioning among competition…
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Standardizing Strategies for Marketing Mix in US and UK in McDonalds

Standardizing Strategies for Marketing Mix in US and UK in McDonald's

44 pages (11000 words) , Download 1
The research analyzes the McDonalds, the giant of the fast-food industry. The intent of the research is to understand the strategic changes McDonald's has made to establish in India and China. The strategies implemented in these countries have been compared to those it uses in the US and the UK…
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Exploring the Two Strategies by Looking at Their Relative Strengths and Weaknesses: Adaptation and Standardization Strategies

Exploring the Two Strategies by Looking at Their Relative Strengths and Weaknesses: Adaptation and Standardization Strategies

10 pages (2500 words) , Download 1
The purpose of this paper is to explore the two strategies by looking at their relative strengths and weaknesses. The two schools of thought in terms of global product strategies and operating in international markets are analyzed, and their differences discussed. …
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Transnational Segmentation - the Way Forward
Transnational Segmentation - the Way Forward
19 pages (4750 words) , Download 1
This paper "Transnational Segmentation - the Way Forward?" builds on the view that firms are trying to segment the countries according to similar characteristics but marketers realize that to be successful in international market local adaptation is necessary…
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Importance of the Marketing Concept to McDonalds
Importance of the Marketing Concept to McDonalds
8 pages (2000 words) , Download 1
This essay talks that the marketing concept is one of the most important elements that drive organisational success because it shapes the marketing strategies of businesses and their alignment with organisational vision, mission, values, and resources. …
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Global Marketing and Consumer Culture

Global Marketing and Consumer Culture

9 pages (2250 words) , Download 1
Global Consumer Culture Introduction The global consumer culture has been on the rise. This has led to the creation of the ritual, symbolic and ideological meaning of consumption. There is a relationship between consumer behavior and consumer culture theory…
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Globalising with a local flair
Globalising with a local flair
6 pages (1500 words) , Download 1
This paper attempts to enumerate the various reasons companies that operate in overseas markets should adopt a modified globalization strategy that includes standardised products, localisation and the judicious application of arbitrage citing examples from such successful companies as Nike, Coca-Cola, McDonalds, Pringles, Sony and Inditex. …
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Global Marketing and Communications

Global Marketing and Communications

7 pages (1750 words) , Download 1
Coca Cola is an established soft drinks brand started in United States. Soon the brand Coca Cola ventured beyond the shores of America and started thinking…
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Impacts of Globalization on Development Notions
Impacts of Globalization on Development Notions
14 pages (3500 words) , Download 1
The paper “Impacts of Globalization on Development Notions” defines different opinions on the realm of globalization. In this frame there are fast developments in the economic sector ranging from the prosperity of the economies, better allocation of resources and supported financial developments…
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MBA Strategies in Action

MBA Strategies in Action

10 pages (2500 words) , Download 2
 This research paper draws upon the strengths and weaknesses of global and localized strategies and demonstrates that the strategy has to depend upon the product characteristics, the time of entry, the consumer characteristics and the brand reputation…
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The Strategy of International Business
The Strategy of International Business
17 pages (4250 words) , Download 2
The study is based on evaluating the effects of liberalization on internationalization of organisation across the borders of different developing and developed countries mainly the UK. The discussion has elaborated market entry procedures of foreign organisations which have…
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An International Marketing Plan for Bright Eyes to Enter the Market of Brazil and Denmark

An International Marketing Plan for Bright Eyes to Enter the Market of Brazil and Denmark

14 pages (3500 words) , Download 1
This paper will present an international marketing plan for Bright Eyes to enter the market of Brazil and Denmark. This plan will detail as to what market entry strategies should be adopted by the firm in each market besides discussing as to what marketing mix approaches to be undertaken…
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Case report (The subject of Strategic integration, Marketing)
Case report (The subject of Strategic integration, Marketing)
14 pages (3500 words) , Download 1
Table of Contents Table of Contents 1 1 1.Executive Summary 2 2.Introduction 3 3.Organic Growth Programs 4 3.1.Operational Excellence Programs 5 3.1.1.Strategic Marketing 6 4.Challenges faced by Brabeck: 7 5.Innovation and Sustainability: 10 6.Recommendations 12 7.Conclusion 12 References 14 1…
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Questions on International Marketing
Questions on International Marketing
11 pages (2750 words) , Download 1
You are a senior marketing consultant working for ‘Global Marketing Solutions plc.’ Your chosen global brand has commissioned you to produce a report that answers the following questions: STEP 2 Answer ALL of the following questions: 1. Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets…
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International marketing - the case of Mcdonalds
International marketing - the case of Mcdonald's
12 pages (3000 words) , Download 2
International Marketing – the case of Mcdonald’s Table of Contents 1. Introduction 1 2. Company Background 1 3. Standardization and Adaptation 2 4. Product Positioning 2 5. Branding 3 6. Marketing Mix 4 7. Analysis 7 8. Internationalization Process Theory 8 9…
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Market Analysis: Implementing and Executing

Market Analysis: Implementing and Executing

17 pages (4422 words)
Nobody downloaded yet
"Market Analysis: Implementing and Executing" paper compares the main theories of international expansion. By means of examples from global organizations presents in the case studies, highlights the strengths and weaknesses of these theories, and covers any known International Marketing models…
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Innovation and Sustainability: Nestls Initiatives

Innovation and Sustainability: Nestls Initiatives

14 pages (3500 words) , Download 1
This paper “Innovation and Sustainability: Nestlé’s Initiatives” focuses on Nestlé’s initiatives on achieving organic growth through numerous strategies related to marketing, manufacturing and operation efficiency. The firm’s leadership under Muncher from 1982 till 1997 is discussed and analyzed…
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Cross Cultural Awareness for the International Manager

Cross Cultural Awareness for the International Manager

10 pages (2500 words) , Download 3
In the face of rapid globalisation and high level of cross-cultural dealings, cultural sensitivity and awareness of cultural differences has become a prerequisite for success in international business. Cultures differ on various dimensions and such differences impact on the…
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1 - 25 results of 500 items
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