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Essays on consumer decision process - psychological core

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Examples List on Consumer Decision Process - Psychological Core

Consumer Behaviour ( Paraphrase assignment)

Consumer Behaviour ( Paraphrase assignment)

12 pages (3000 words) , Download 2
College Name Consumer Behaviour The Body Shop 4/17/2011 Table of Contents Table of Contents 1 INTRODUCTION 3 THE BRAND AND ITS PRODUCTS 3 PSYCHOLOGICAL CORE 4 PERCEPTION 4 EXPOSURE 5 ATTENTION 6 INTERPRETATION LEADING TO PERCEPTION 8 SENSORY THRESHOLDS 8 THE ROLE OF SYMBOLISM 9 COLOURS 10 LEARNING 11 OPERANT CONDITIONING 11 MARKETING APPLICATIONS OF BEHAVIOURAL LEARNING 12 MEMORY 12 MOTIVATION AND INVOLVEMENT 13 ATTITUDES AND BEHAVIOUR 17 COMPONENTS OF ATTITUDE 17 THE MESSAGE 19 PERSONALITY 20 PSYCHOANALYTIC THEORY (FREUD) 21 BRAND PERSONIFICATION 22 SOCIAL-CULTURAL INFLUENCES 22 CONSUMER DECISION-MAKING PROCESS (CDP) 24 NEED RECOGNITION 25 INFORMATION SEARCH 25 PRE-PURCHASE EVAL…
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Do Consumers Really Make Rational Decisions
Do Consumers Really Make Rational Decisions
11 pages (2750 words) , Download 1
In the research undertaken, the specific objectives revolve around the presentation of the different issues and factions that can affect the decision-making process of the consumers in their choice of products and services available in the market…
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Consumer Behaviour

Consumer Behaviour

12 pages (3000 words) , Download 4
Consumer behaviour is affected by two categories of factors including the psychological core and the consumer’s culture. The psychological…
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Consumer Behaviour for Buying a Car

Consumer Behaviour for Buying a Car

6 pages (1500 words) , Download 1
This report “Consumer Behaviour for Buying a Car” analyzes internal and external factors that influence consumers’ decision-making process for purchasing a car based on personal experience of a consumer he bought a car recently. This report presents relevant theories about consumer’s buying behavior…
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Consumer behavior and pruchasing decisions

Consumer behavior and pruchasing decisions

11 pages (2750 words) , Download 1
Consumer behavior and purchasing decisions Name: Course: Lecturer: Date: Introduction In the business spectrum, the business people survive through their capacity to develop products that align to the expectation of their customers all over the world (Trocchia & Luckett, 2013, p…
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Consumer behavior Individual

Consumer behavior Individual

8 pages (2000 words) , Download 1
This consumer behaviour report is done on Apple Inc. which is a renowned computer software and hardware company. The company is well known all over the world because of its efficient use of latest…
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Consumer Behavior Analysis at The Sunsilk

Consumer Behavior Analysis at The Sunsilk

12 pages (3000 words) , Download 1
The goal of this study is to illustrate the workings behind consumer behavior with the help of a consumer brand, namely Sunsilk. The writer of the study will conduct detailed informational research of the market in order to analyze the consumer needs and alternatives. …
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Consumer Behavior

Consumer Behavior

13 pages (3250 words) , Download 2
This research paper describes the consumer behavior in marketing. It analyses three interrelated stages which are input, process, and output, retro products, the theories and models of consumer behavior and reflection…
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Consumer Behavior [Motivation within marketing process]

Consumer Behavior [Motivation within marketing process]

17 pages (4250 words) , Download 1
Consumer behaviour and motivation are two interrelated concepts because a consumer’s degree of motivation significantly influences his purchasing behaviour. Marketers today give particular focus to consumer motivation in the course of marketing process so as to persuade…
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Consumer Behavior of Panasonic Company

Consumer Behavior of Panasonic Company

17 pages (4250 words) , Download 2
This research paper, Consumer Behavior of Panasonic Company, highlights that Panasonic Company is a Japanese company that constitutes a larger part of Matsushita Group tracing its roots all the way from 1918 and started by Konosuke Matsushita…
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Consumer Behaviour

Consumer Behaviour

10 pages (2500 words) , Download 2
Companies increase the sales of their products through the application of appropriate marketing strategies which capture the attention of the consumers and arouse their desire for the brand which makes them interested in the product and thus lead them into taking the action of purchasing and using the product…
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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making

Integrated Marketing communication: Consumer behavior and factors affecting on decision-making

14 pages (3500 words) , Download 1
Integrated Marketing communication: Consumer behavior and factors affecting on decision-making
Introduction
The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process…
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The application of consumer behaviour theory in the practice of Marketing

The application of consumer behaviour theory in the practice of Marketing

8 pages (2000 words) , Download 2
The application of consumer behaviour theory in the practice of marketing Introduction Consumer behaviour is a broad management concept that addresses various stages a consumer goes through before they make a product/service purchase for their end use. The concept of consumer behaviour is influenced by the elements of psychology, sociology, and economics…
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Decision Making Process

Decision Making Process

9 pages (2250 words) , Download 4
Application of the Consumer Decision Making Process to the Purchase of an Appropriate Mortgage Property in London (Name) (University) (Course) (Tutor) (Date) Introduction Consumer decision making process and consumer behaviour are issues that have elicited much debate and research in the recent times…
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Consumer Behaviour

Consumer Behaviour

7 pages (1750 words) , Download 1
ABSTRACT Starbucks is an upscale, recognized coffee brand enjoying competitive advantage. However, with competition being intense, Starbucks needs to understand the motivation and benefits that consumers seek. The Theory of Planned Behavior (TPB) suggests that behavioral decisions are not spontaneous and depends on values, attitudes and norms…
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Theories of Consumer Behavior in the Field of Microeconomic

Theories of Consumer Behavior in the Field of Microeconomic

13 pages (3250 words) , Download 1
From the paper "Theories of Consumer Behavior in the Field of Microeconomic" it is clear that proper marketing strategy for a restaurant to attract its visitors towards its bar is to provide relatively cheaper wines by a larger extent than some highly expensive wines. …
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Consumer behavior: definition, importance, theoretical explanation

Consumer behavior: definition, importance, theoretical explanation

10 pages (2500 words) , Download 1
Faculty of Business, Environment and Society Table of Contents Introduction 3 Discussion 4 Consumer Behaviour 4 Importance of Consumer Behaviours in Marketing 4 The Cognitive Approach 6 The Behaviourist Approach 7 The Utility Theory 7 Economic Man Theory 8 Psychodynamic Approach 9 Psychoanalytic Theory 9 Trait Theory 11 Theoretical Explanation 11 Conclusion and Recommendations 13 References 15 Bibliography 16 Introduction Consumer behaviours play a major role in the success of a product which leads to the further progress of the organisation…
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In what ways does social class and cultural capital have an impact on consumer behavior

In what ways does social class and cultural capital have an impact on consumer behavior

12 pages (3000 words) , Download 1
In what ways does “social class and cultural capital” have an impact on consumer behaviour? BY YOU YOUR SCHOOL INFO HERE DATE HERE In what ways does “social class and cultural capital” have an impact on consumer behaviour? Introduction Social class and cultural capital play a tremendous role in consumer behaviour, often dictating volume of purchases and the variety of purchases that an individual in society determines is acceptable to fulfil their psychological and lifestyle needs…
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The Effect of Price on Consumer Brand Perception

The Effect of Price on Consumer Brand Perception

20 pages (5000 words) , Download 1
The paper "The Effect of Price on Consumer Brand Perception" discusses that perception has been demonstrated to be a mighty psychological tool.  Skilful pricing can convince consumers they are indulging in their desires while economizing and thereby reducing their guilt for the extravagance. …
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Consumer Psychology and Buying Behaviour

Consumer Psychology and Buying Behaviour

10 pages (2500 words) , Download 1
In the paper “Consumer Psychology and Buying Behaviour” the author analyzes the marketing model that is most used by marketers. The first part of this model entails a description of a population of ‘consumers’ who individual choose to buy various competing brands…
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Consumer Behaviour

Consumer Behaviour

8 pages (2000 words) , Download 2
“Subcultures of Consumption: an analysis of the Online Shoppers and Buyers” INTRODUCTION The subcultures of the consumption are the special and homogenous set of consumers who are inclined and committed to a specific set of consumption behaviour and activities…
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Consumer Behavior: Knowledge and understanding of the processes

Consumer Behavior: Knowledge and understanding of the processes

12 pages (3000 words) , Download 3
Consumer Behavior 1. Knowledge and understanding of the processes by which consumer attitudes are learned, stored and retrieved and use of examples (attention, perception, learning, memory systems and processes%35 The company we have chosen in this assignment is Unilever, an international brand that has strong presence in many countries…
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Marketing Report
Marketing Report
11 pages (2750 words) , Download 1
Marketing Report Executive Summary As the cosmetic industry enters the second decade of the 21st century, the industry confronted significant growth opportunities in developing countries. The revenue generated from this industry is estimated to be around $197billion (Taylor, Archibong, et.al, 2011, p.4)…
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Evaluation on buying organic food
Evaluation on buying organic food
4 pages (1000 words) , Download 1
This essay describes be evaluating on buying of organic food and will be relying on existing researchers.The emergence of new generation diseases has been greatly influence food.In fact, many dieticians and health nutritionists are advising their patients to consume organic foods…
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Motivations and Emotions: Driving Consumer Behavior

Motivations and Emotions: Driving Consumer Behavior

7 pages (1750 words) , Download 1
Consumer behavior is the study of the thought processes and behavior of consumers involved in buying, using and disposing of the products and services. Consumer behavior is significantly influenced by motivation and emotion. Motivation is the driving force within an individual…
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1 - 25 results of 200 items
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