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Essays on consumer decision process - psychological core

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Consumer Behaviour ( Paraphrase assignment)

12 pages (3000 words) , Download 2
College Name Consumer Behaviour The Body Shop 4/17/2011 Table of Contents Table of Contents 1 INTRODUCTION 3 THE BRAND AND ITS PRODUCTS 3 PSYCHOLOGICAL CORE 4 PERCEPTION 4 EXPOSURE 5 ATTENTION 6 INTERPRETATION LEADING TO PERCEPTION 8 SENSORY THRESHOLDS 8 THE ROLE OF SYMBOLISM 9 COLOURS 10 LEARNING 11 OPERANT CONDITIONING 11 MARKETING APPLICATIONS OF BEHAVIOURAL LEARNING 12 MEMORY 12 MOTIVATION AND INVOLVEMENT 13 ATTITUDES AND BEHAVIOUR 17 COMPONENTS OF ATTITUDE 17 THE MESSAGE 19 PERSONALITY 20 PSYCHOANALYTIC THEORY (FREUD) 21 BRAND PERSONIFICATION 22 SOCIAL-CULTURAL INFLUENCES 22 CONSUMER DECISION-MAKING PROCESS (CDP) 24 NEED RECOGNITION 25 INFORMATION SEARCH 25 PRE-PURCHASE EVAL…
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Consumer Behaviour: The Body Shop

12 pages (3000 words) , Download 1
The objective of this assignment “Consumer Behaviour: The Body Shop” is to analyze the various business theories, models and practices in the area of consumer behavior. The author will specifically analyze the practices being followed by ‘The Body Shop’ (TBS) to influence consumer buying…
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Consumer Behaviour

12 pages (3000 words) , Download 4
Consumer behaviour is affected by two categories of factors including the psychological core and the consumer’s culture. The psychological…
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Consumer Behavior

7 pages (2059 words) , Download 1
This work called "Consumer Behavior" describes the various factors that influence consumers’ behavioral actions. From this work, it is clear about the various ways that marketers can use to try and influence behavioral intentions in practice. The author outlines theories that help to comprehend the whole concept of consumer behavior…
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Consumer Behavior and Consumer Psychology

6 pages (1748 words)
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This coursework " Consumer Behavior and Consumer Psychology" describes key aspects of consumer behavior. This paper outlines factors of psychology, psychological, and behavioral aspects, which influence consumers into preferring particular products to others…
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Consumer Behavior [Motivation within marketing process]

17 pages (4250 words) , Download 1
Consumer behaviour and motivation are two interrelated concepts because a consumer’s degree of motivation significantly influences his purchasing behaviour. Marketers today give particular focus to consumer motivation in the course of marketing process so as to persuade…
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The Standard Consumer Decision Process Model

7 pages (1772 words)
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This case study "The Standard Consumer Decision Process Model" develops and demonstrates the standard consumer decision model. Consumer Decision Process can be defined as a series of steps that lead consumers into making wise and rational decisions. …
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Consumer Behaviour for Buying a Car

6 pages (1500 words) , Download 1
This report “Consumer Behaviour for Buying a Car” analyzes internal and external factors that influence consumers’ decision-making process for purchasing a car based on personal experience of a consumer he bought a car recently. This report presents relevant theories about consumer’s buying behavior…
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Do Consumers Really Make Rational Decisions
11 pages (2750 words) , Download 1
In the research undertaken, the specific objectives revolve around the presentation of the different issues and factions that can affect the decision-making process of the consumers in their choice of products and services available in the market…
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Understanding the Consumer

10 pages (2500 words) , Download 2
The paper presents the linkages between the consumer products and their potential correlation with the consumption related attitudes thus there is a great body of knowledge available which strongly predict the role of different motivations that exist when consumers decide to make a buying decision…
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A Debate on Consumer Rationality

6 pages (1689 words)
Nobody downloaded yet
The paper "A Debate on Consumer Rationality" discusses that the customer welfare losses can be bigger than their pure statistical approximates of the population. To say in more simple and clear words, the aforesaid losses may further be compounded by the amount for the "incompetent" customers…
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Consumer Behavior Analysis at The Sunsilk

12 pages (3000 words) , Download 1
The goal of this study is to illustrate the workings behind consumer behavior with the help of a consumer brand, namely Sunsilk. The writer of the study will conduct detailed informational research of the market in order to analyze the consumer needs and alternatives. …
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The Effect of Price on Consumer Brand Perception

20 pages (5000 words) , Download 1
The paper "The Effect of Price on Consumer Brand Perception" discusses that perception has been demonstrated to be a mighty psychological tool.  Skilful pricing can convince consumers they are indulging in their desires while economizing and thereby reducing their guilt for the extravagance. …
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Consumer behavior and pruchasing decisions

11 pages (2750 words) , Download 1
Consumer behavior and purchasing decisions Name: Course: Lecturer: Date: Introduction In the business spectrum, the business people survive through their capacity to develop products that align to the expectation of their customers all over the world (Trocchia & Luckett, 2013, p…
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Consumer behavior Individual

8 pages (2000 words) , Download 1
This consumer behaviour report is done on Apple Inc. which is a renowned computer software and hardware company. The company is well known all over the world because of its efficient use of latest…
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Analysis Of Buying Decision And Consumer Behavior

7 pages (1750 words) , Download 2
The paper "Analysis Of Buying Decision And Consumer Behavior" discusses the effect of self-perception and motives on the conflict between ‘wants’ and ‘needs’. The discussion seeks to identify the most effective marketing strategy in terms of consumers’ buying decision and behavior…
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Consumer Behavior

13 pages (3250 words) , Download 2
This research paper describes the consumer behavior in marketing. It analyses three interrelated stages which are input, process, and output, retro products, the theories and models of consumer behavior and reflection…
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In what ways does social class and cultural capital have an impact on consumer behavior

12 pages (3000 words) , Download 1
In what ways does “social class and cultural capital” have an impact on consumer behaviour? BY YOU YOUR SCHOOL INFO HERE DATE HERE In what ways does “social class and cultural capital” have an impact on consumer behaviour? Introduction Social class and cultural capital play a tremendous role in consumer behaviour, often dictating volume of purchases and the variety of purchases that an individual in society determines is acceptable to fulfil their psychological and lifestyle needs…
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Decision Making Process

9 pages (2250 words) , Download 4
Application of the Consumer Decision Making Process to the Purchase of an Appropriate Mortgage Property in London (Name) (University) (Course) (Tutor) (Date) Introduction Consumer decision making process and consumer behaviour are issues that have elicited much debate and research in the recent times…
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Consumer Behaviour

7 pages (1750 words) , Download 1
ABSTRACT Starbucks is an upscale, recognized coffee brand enjoying competitive advantage. However, with competition being intense, Starbucks needs to understand the motivation and benefits that consumers seek. The Theory of Planned Behavior (TPB) suggests that behavioral decisions are not spontaneous and depends on values, attitudes and norms…
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Consumer Behavior of Panasonic Company

17 pages (4250 words) , Download 2
This research paper, Consumer Behavior of Panasonic Company, highlights that Panasonic Company is a Japanese company that constitutes a larger part of Matsushita Group tracing its roots all the way from 1918 and started by Konosuke Matsushita…
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Consumer Behaviour

10 pages (2500 words) , Download 2
Companies increase the sales of their products through the application of appropriate marketing strategies which capture the attention of the consumers and arouse their desire for the brand which makes them interested in the product and thus lead them into taking the action of purchasing and using the product…
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How Consumer Choice Is Influenced by a Psychological Need

10 pages (3050 words)
Nobody downloaded yet
This paper "How Consumer Choice Is Influenced by a Psychological Need" focuses on the fact that advertisements in their very essence are persuasive in nature. Their primary goal is to sell something to the consumer. Companies often stimulate consumer’s desire in order to get them to buy a product…
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Consumer Psychology and Buying Behaviour

10 pages (2500 words) , Download 2
The paper “Consumer Psychology and Buying Behaviour” looks at the marketing model that is most used by marketers, which has two distinctive parts. The first part entails a description of a population of ‘consumers’ who individually choose to buy various competing brands over and over again…
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Consumer behavior: definition, importance, theoretical explanation

10 pages (2500 words) , Download 1
Faculty of Business, Environment and Society Table of Contents Introduction 3 Discussion 4 Consumer Behaviour 4 Importance of Consumer Behaviours in Marketing 4 The Cognitive Approach 6 The Behaviourist Approach 7 The Utility Theory 7 Economic Man Theory 8 Psychodynamic Approach 9 Psychoanalytic Theory 9 Trait Theory 11 Theoretical Explanation 11 Conclusion and Recommendations 13 References 15 Bibliography 16 Introduction Consumer behaviours play a major role in the success of a product which leads to the further progress of the organisation…
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Buyer Decision-Making Process in Relation to Purchase of a New Car

8 pages (2203 words)
Nobody downloaded yet
"Buyer Decision-Making Process in Relation to Purchase of a New Car" paper argues that marketers should offer information to complex buyers, offer discounts, after-sale communication, and lower prices to dissonance reducing buyers and offer discounts to be habitual buyers of their brand…
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The Psychological and Corporate Influences on Consumer Choice

8 pages (2363 words) , Download 1
The paper "The Psychological and Corporate Influences on Consumer Choice" states that the modern consumer is more or less a puppet on the chain because he /she can be influenced by a variety of external factors such as psychological, social and corporate. …
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Consumer Psychology and Buying Behaviour

10 pages (2250 words) , Download 1
In the paper “Consumer Psychology and Buying Behaviour” the author analyzes the marketing model that is most used by marketers. The first part of this model entails a description of a population of ‘consumers’ who individual choose to buy various competing brands…
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Different Motivations That Exist When Consumers Make Buying Decisions
10 pages (2500 words) , Download 1
This paper will study and analyze different shopping motivations that exist when consumers make buying decisions. It also takes into consideration Means-End Chain and its links to the Goal-Directed Theory while presenting analyzing various shopping motivations…
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Motivations and Emotions: Driving Consumer Behavior

7 pages (1750 words) , Download 1
Consumer behavior is the study of the thought processes and behavior of consumers involved in buying, using and disposing of the products and services. Consumer behavior is significantly influenced by motivation and emotion. Motivation is the driving force within an individual…
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Consumer Behavior: Knowledge and understanding of the processes

12 pages (3000 words) , Download 3
Consumer Behavior 1. Knowledge and understanding of the processes by which consumer attitudes are learned, stored and retrieved and use of examples (attention, perception, learning, memory systems and processes%35 The company we have chosen in this assignment is Unilever, an international brand that has strong presence in many countries…
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Choice overload
13 pages (3250 words) , Download 1
The aim of this paper is to make use of various sources in order to understand the application of the concept of choice overload in the buying behaviour and marketing of products by the organizations. Herein, there are merely two aspects that one can see when it comes to the…
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Consumer Behavior

16 pages (4000 words) , Download 2
Table of Contents Table of Contents 1 Introduction 3 Company Overview 3 Product 4 MEIXIAN TV 4 Industry Trends in Consumer Electronics 4 Marketing Strategy 5 Customer Orientation 6 Consumer Perception 6 Perception Theory 7 Product Strategy 7 Customer decision making 8 Problem recognition 9 Information Search 10 Evaluation and Selection Alternatives 10 Decision implementation 10 Post-Purchase Evaluation 10 4P’s Analysis 11 Product 11 Price 13 Place 13 Promotion 13 External Influences 14 The external factors that affect Meixian TV include: 14 1.Legal Environment 14 2.Environmental Factors 14 3.Competition 14 Multimedia Strategy 14 Advertising process 14 1.Study of the target customers 14 2.St…
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Consumer Behaviour dissonance

10 pages (2500 words) , Download 1
Though humankind has undergone outstanding technological progress over the centuries, the progress in human social psychology remains barely perceptible. Empirical social principles and advice, as the quote from Epictetus considered here, seem to reflect current socio-psychological reality with the same credence that it enjoyed 2000 years ago…
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Ethical Consumer Behavior

7 pages (1750 words) , Download 2
The current paper critically assesses and evaluate the ways in which the consumer behaviors have altered and impacted in the present time. The essay also highlights the general business ethics and the ethics that consumers depict along with other relevant factors…
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How do Consumer Characteristics Influence Buying Behavior

7 pages (1750 words) , Download 2
Running Head: Research Proposal Research Proposal Table of Contents Table of Contents 2 Research Statement 3 Background Information 4 Significance of the Problem 5 Literature Review 7 Managerial Implications 9 References 11 Research Statement Over the last few decades, the organizations and marketers have witnessed drastic and substantial variations in the buying patterns of the products and services in the consumer market…
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Patterns of Behaviour and Buying Process of the Consumers

8 pages (2139 words)
Nobody downloaded yet
The paper "Patterns of Behaviour and Buying Process of the Consumers" describes that decisions are mainly influenced by their behaviour towards certain market offerings. As discussed above, it can be seen that consumer behaviour is shaped by factors such as social, cultural as well as psychological…
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Consumer Purchasing and the Rehabilitation Industry

29 pages (7250 words) , Download 1
The rules of economics are simple. Before you produce something, you must be convinced that there's someone who would purchase it. There are four possible buyers of that product - governments, foreign purchasers, businesses and household consumers. These buyer groups make up what is known as "aggregate demand' which is what drives economic growth…
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Factors that Alter the Perceived Quality of Products
10 pages (2500 words) , Download 1
Most people consider themselves to be making smart decisions when they choose to purchase products of high value, particularly when they can find them at a discounted price. This is never true in reality though…
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How Do Consumer Characteristics Influence Buying Behavior

9 pages (2250 words) , Download 2
The researcher will attempt to put efforts on the below-mentioned research statement to achieve aims and objectives of this research: “To identify and analyze the influence of consumer characteristics on buying behavior?”…
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Consumer behaviour

20 pages (5000 words) , Download 2
Consumer behaviour is a complex matter for investigation, dealing with multi-faceted inherent characteristics of buyer segments and external influences that will predict consumption actions. However, understanding consumer behaviour is a primary requirement for successful…
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Consumer Behavior Involved in Obtaining, Consuming and Disposing of Products

11 pages (2750 words) , Download 1
The reporter states that the procedure that a consumer undertakes to choose or purchase and use a product or service is defined as the consumer behavior process. Moreover, consumer behavior is a very complex subject including many intricacies…
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Consumer Behavior

10 pages (2500 words) , Download 2
Today's companies face their toughest competition in decades, and the things will even get tougher in the years to come. In recent times, the markets have transformed into seller's market to a buyer's market. Here customer can choose from a wide array of goods and services…
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Consumer Behaviour Models and Their Strategic Applications

10 pages (2500 words) , Download 3
In the current report “Consumer Behaviour Models and Their Strategic Applications” four consumer behavior theories have been identified and described. The report has evaluated successful usage of the above theories by four different brands as well as the important roles played by these theories…
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Consumer Behaviour LOral Male Grooming Range

13 pages (3250 words) , Download 1
The researcher of this essay aims at understanding consumer behaviour that has become essential for today’s marketing. The paper tells that consumers today are more aware and rely on their understanding and experiences for purchasing decisions to be made. …
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Consumer Psychology and Buyer Behavior

11 pages (2750 words) , Download 2
The objective of marketing is believed to be achieved only when the product is sold and revenue earned. In today's competitive market, it is an accepted fact that the consumer is the king. The marketer, in order to be successful, has to produce and design his product according to the need of the consumer…
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Buying Decision Making Process

5 pages (1250 words) , Download 1
Jewellery is the ultimate luxury and today's jewellery shopper is driven by an experiential passion that goes far beyond the item's features and benefits - They buy jewellery based upon emotion, not reason," so reports a market research firm based in Ireland…
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The application of consumer behaviour theory in the practice of Marketing

8 pages (2000 words) , Download 2
The application of consumer behaviour theory in the practice of marketing Introduction Consumer behaviour is a broad management concept that addresses various stages a consumer goes through before they make a product/service purchase for their end use. The concept of consumer behaviour is influenced by the elements of psychology, sociology, and economics…
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Advanced consumer behaviour

10 pages (2500 words) , Download 1
The globalization effect as well as the intense competition in virtually every segment of the market in all industries have brought about a new era in conducting business. The markets are crowded and there is indeed an abundant number of products, lines and categories that…
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Understanding & Researching Consumer Buyer Behaviour

8 pages (2000 words) , Download 1
For the last half century, researchers in consumer behaviors have attempted to create a comprehensive definition of impulse buying. The earliest studies conducted on the subject stemmed primarily from the retailer and managerial interests…
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