The KFC Business Model
... KFC Business Model
By Simon James
Kentucky Fried Chicken Corporation (KFC) was the world’s biggest chicken restaurant in 2004. It held more than 50 percent of the market share in the US. It was operating through franchises in more than 11,000 restaurants in 80 countries and territories worldwide that included high growth markets in Australia and NZ; Asia such China, Korea, Malaysia, Thailand, Indonesia, Philippines, Vietam, Pakistan, India, and Turkey; in Europe (UK, France, Germany, Poland, the Netherlands, and Malta); neighboring countries, Mexico and Puerto; and Canada.
It is important to know the background of how KFC has grown in order to understand its weaknesses and...