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... Submitted] Nissan Renault and Carlos Ghosn: Optimizing Operations 0 Introduction The storyof Renault-Nissan is one of courage and determination to overcome all obstacles in the pursuit of financial success. It was also one of desperation as Nissan was steadily spiralling into bankruptcy. And like most stories, it has its heroes and Nissan had Carlos Ghosn.
Nissan, once a darling of the automotive world, with its cheap Datsun pickups and stylish, spunky Z roadsters, had, by the 1990s, fallen on hard times. Saddled with billions in debt, the company merged with Renault in 1999, and a Renault VP, Carlos Ghosn, was named Nissan's new CEO. Ghosn, who was born to Lebanese parents in Brazil, also had to ov...