CASE STUDY CAMP BOW WOW
... Case Study Camp Bow Wow Introduction In the past 10 years, camp Bow Wow has developed from sole kennel in Denver, Colorado, to a 40 million dollars corporate, with no less than150 locations. The operation from a national sequence, nevertheless, required a change from a family-based culture to a performance- based culture. (Debra & Quick, pg 87)
The aspects of Camp Bow Wow’s corporate culture that are visible and conscious
Camp Bow Wow’s culture has numerous visible aspects including the camp imagery, the company logo, the dress code, the presence of dogs in workspaces, and Heidi Ganahl’s life story, which is told again and again during franchisee summits. One of the most unique effect about working a...