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Water pollution in India - Essay Example

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Summary
India is the 2nd most populous country in the world and the 7th largest by size, India's economy has been galloping along at 9.43% per annum for the last couple of years, agriculture accounts for 43% of the geographical area of India and the rest is allocated to industries and domestic living…
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Water pollution in India
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Download file to see previous pages India is the 2nd most populous country in the world and the 7th largest by size, India's economy has been galloping along at 9.43% per annum for the last couple of years, agriculture accounts for 43% of the geographical area of India and the rest is allocated to industries and domestic living. The market for drinking water is potentially a gold mine waiting to be dug because this is one of the most populous countries in the world and is right there at the top in terms of geographical size. The water pollution has been on the rise ever since India started opening up its economy because then by default the demand for each and every product increased because of increasing globalization and hence it can be said that the standard of living has risen and this has caused even more pollution because this sets off the industrial process even more rigorously because demand even increases locally and hence more has to be produced and because of that more income is generated. Agriculture though has been on the decline in India but still 60% of the labor force is involved in agriculture and hence fertilizers and other synthetic materials are being used which increase the dangers of polluting the ground water. Another concern is the alarming rate at which India's population has been increasing, this is a cause of concern because the domestic waste produced is another major cause of polluting the water resources and also a growing population means that more people need access to drinking water but it also means that there would be much more pollution and hence lesser drinking water available for every one in the country. The government has been trying to do all it can to stop the industrial pollution by giving certain advantages to factories who install systems through which water pollution is lessened but to date it has failed to implement it on a large scale.

Costs and benefits:
There is a debate in the Indian sub continent that should water be commercialized or not because it is just a lucky few that have the means of buying water that has been commercialized and the others have to make do with the same unhygienic, unclean water which is hazardous for health. But the flip side of the argument is that the government has failed to deliver on this front and hence private companies have taken over and off course they would do so only if there is a profit, but what if these companies stop providing the clean water that they are currently providing Then each and every one would have to resort to the same unclean water and as a result the percentage of people falling ill from water borne diseases would increase and hence as a result the cost for the government would go up, so there is plenty of potential in the commercialized water sector and the time is now.

Plan:
The firm in question can do one of two things, first, it can set up its own distillation plant and take the initiative to bottle the water it self and hence it will have to inadvertently advertise to compete with the products that are already available on the market and hence this might create problems because a brand image of the previous companies would have been formed where as the new firm would have to advertise on a big scale to take its share of the market that would mean that the costs are high right from the start and the competitors might even engage in drastic cuts in prices and the firm in question will not be able to compete with the established firms on the basis of costs because the established firms will be experiencing economies of scale because of their greater experience in this certain kind of a market.

The other option available to this firm is to operate its distillation plant and supply this water to another firm that has already been established in this particular industry. This would make things a lot simpler because due to this the firm can ...Download file to see next pagesRead More
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