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The Warren Harding Error: In Need Of Depth - Essay Example

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The article “The Warren Harding Error: Why we Fall For Tall, Dark, and Handsome Men,” by Malcolm Gladwell, is an informative and interesting article that talks about the influence of mental associations on the decisions that human beings take in their day-today lives…
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The Warren Harding Error: In Need Of Depth
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Download file to see previous pages The aim of this critique is to understand the intention of the author and to find out if he has anything new to offer regarding the social behavior pattern of human beings. Malcolm Gladwell states that the subconscious habit of judging other people on the basis of their physical characters has led people to commit errors that cause serious damage to their personal and social lives. The author has explained his point of view in an interesting way. He has backed his claim with valid psychological tests and researches conducted by experts in the field of psychology and sociology. Hence, the article “The Warren Harding Error: Why we Fall For Tall, Dark, and Handsome Men,” is an excellent article which has a potential to convince the readers that their decisions, opinions and judgments about other people are not based on the rational thinking and factual information, but are based on the physical characters of people and the mental associations that are related to them. The Subconscious Associations Malcolm Gladwell is a well known author who has worked as a staff writer for ‘The New Yorker.’ Gladwell is not a psychologist or an expert in sociology. However, his work is based on the researches and tests conducted by experts in the field of psychology and sociology. ...
The information provided by the author is meaningful and useful for the development of society. However, there is nothing ‘new’ that the reader gets to learn from the article. Many of the researches and studies in the field of psychology and sociology have already proved the fact that people have a tendency to judge other people on the basis of their race, ethnic background, nationality, skin color etc. Prejudice and discrimination has been discussed in many sociological and psychological studies. Hence, the only strong point of the article is that it has allowed the reader to ‘experience’ the author’s claim with the aid of the ‘implicit association test’ (IAT), which is a tool that studies mental association of a person. Strength of the article Malcolm Gladwell has claimed that people have preconceived ideas, notions and opinions about other people with certain skin color, cultural background, height and gender. He says that people take their decisions about other people on the basis of the preconceived ideas and prejudice. To convince the reader about his claim, Gladwell has used a test called as ‘implicit association test’ (IAT). The test is designed to show how people form connections between two ideas that they are already familiar with, rather than forming new connections between two ideas. Gladwell has done an excellent job in proving his claim right with the aid of the IAT because the test is not only valid, but is also practical. The IAT, which Gladwell has used to demonstrate his claim, is designed by psychologists Anthony Greenwald, Mahzarin Banaji and Brian Nosek, to study the effect of subconscious beliefs and behavior on people’s decision ...Download file to see next pagesRead More
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