Nobody downloaded yet

Read the dis - Essay Example

Comments (0) Cite this document
Name of author: Starbucks The Washington based American company; Starbucks Company is the world’s number one coffee retailer at present. Since the scope for expansion is limited in America, Starbucks is currently operating internationally and have operations in more than 50 countries at present with the help of around 16000 outlets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Read the dis
Read TextPreview

Extract of sample "Read the dis"

Download file to see previous pages Usually Starbucks like firms have both long term and short term strategies to sustain its business in the market. It is difficult for a firm to rely entirely either on short term or long term policies to compete effectively in the market. Judicious implementation of short term and long term policies will help the firm to achieve its objectives and targets. Short term objectives should be specific, time bounded and accountable in order to become effective. Starbucks concentrated heavily on short term strategies to achieve success. Between 1987 through 1990 Starbucks entered new markets, and continued to grow. At the end of 1987, there were 17 Starbucks locations, and by 1990 there were 84. During this four year growth phase Starbucks entered the markets of Chicago, Vancouver, and Portland. In 1988 the company started a mail order catalog for it's fine dark roasted coffee beans and high quality coffee equipment (Kembell) Starbucks never tried to undertake a comprehensive expansion strategy. They focused on establishing few more outlets every year rather than establishing numerous outlets at different countries at the same time. This strategy helped them to give more attention to all the newly opened outlets till such outlets became profitable. The above short term strategy of establishing only few outlets every year helped Starbucks to achieve its long term objective of establishing outlets at different parts of the world and manage all of them with success. In other words, the short term strategies of Starbucks are linked to the long term objectives of the firm. They have given priorities to their short term strategy of establishing few outlets at a time and manage them well in order to achieve their long term strategy of establishing as many units in different countries and manage all of them well. Business strategies and functional tactics of a firm have direct relationships. In fact business strategies are usually implemented using different functional tactics. For example, coffee lovers always like variety while taking a coffee. They don’t like the same taste every time when they take a coffee. Starbucks know this consumer psychology very well and they have introduced many flavors in their coffee products. Starbucks introduced ‘walnut flavor of Colombia Narino Supremo, the creamy sweet Caf Verona and the smooth, buttery Sulawesi” (Kembell) etc as a result of their realization of the above consumer psychology. Some of the other functional tactics employed by Starbucks are the selling of coffee-related products, Expresso machines, stainless steel coffee filters etc. Through the selling of coffee-related products such as brewing equipment and accessories, many consumers can enjoy high quality coffee at home rather than traveling out of their way. The equipment available includes Expresso machines, stainless steel coffee filters, and Starbucks cleaner and canisters. This is another example of how Starbucks is meeting the needs of current customers as well as increasing its attractiveness to potential customers (Kembell) The above functional tactics helped Starbucks to spread the popularity of Starbucks coffee from its outlets to home. Moreover, these strategies helped Starbucks to polish its face more and to popularize its products more in the market. The name Starbucks is currently fixed firmly in the hearts of the coffee lovers because ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Read the dis Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Read the Dis Essay Example | Topics and Well Written Essays - 1000 Words)
“Read the Dis Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


See the dis

...? File Sharing & Downloading Definition File sharing and downloading is a practice of exchanging information, not owned by an individual himself with others. The information shared is likely to be digitally stored and may include items such as videos, audios (songs), software programmes as well as electronic books, articles and journals. Introduction The emergence of the World Wide Web along with the fast-paced development of the computer networks and sharing systems has implied that there has been a radical increase in the incidents of file sharing and downloading. In most countries, file sharing or downloading may or may not in be illegal. What is more important is the content transferred and the copyrights attached... File Sharing &...
4 Pages(1000 words)Essay

See dis

... March 27, Topic: Enlightened/ benevolent despots Frederick II (The Great), Prussia (1740-1786) was known for his domestic reforms, apart from his achievements in the military fronts. He was known as the Enlightened Despot. Though he was strict in dealings, he did so by following certain principles. He considered himself as the first servant of the state. He was devoted to his country and expected the same type of devotion from his people. Some of the domestic reforms initiated and implemented by him were: 1. Consolidation of power by providing to the territorial princes a place in the bureaucracy of the government. 2. Press freedom and universal religious tolerance. 3. Legal processes streamlined; fast track justice; torture...
1 Pages(250 words)Essay

Chp 22 dis

... Law Corporate agreements are guided by provisions of laws that bind to all parties involved. Failure to observe the operational laws and actions contrary to agreements made attract lawsuits by one party towards the other. Such is the situation with Jewel-Rung and Haddad. Jewel-Rung sues for lost profits because the agreement that was earlier made did not highlight any activity to be undertaken by Olympic Company. Lost profits are considered to be consequential damages that befall one party due to the actions or activities of another party bound to the same agreement (Beatty, Samuelson & Bredeson 545). The clam made by Haddad is right. This means that Jewel-Rung could have prevented the lost profits by covering... Law Corporate agreements are ...
1 Pages(250 words)Admission/Application Essay

See the dis

... Teacher In looking for a job, it would be easier to find one if I look within my own network. It has an advantage both on my part and my prospective employer. For me, I would have the advantage of knowing who the employer is and that would entail knowing how they treat, pay and exciting (or boring) the job is that would give me an idea if I should pursue the application or not. For the part of the employer, they would already know my background because I am not a total stranger to them and it would save them money from recruiting a total stranger. Looking for a job within my network could be available through trade associations of which I am a member or a somebody I know who is a member of a trade association that could... Teacher In...
1 Pages(250 words)Essay

See the dis

...Client’s 25 October The advertisement chosen is a video advertisement; it is a promotional video and also a review. It serves morethan one purpose and it has been very well edited and put together. The objective of the advertisement is to sell the review of the Premier League season DVD, the advertisement contains rights from Sky Sports and the Premier League. It is the review of the last season and it encourages the buyers to buy the DVD although no mention of the DVD has been made in the advertisement. Everything matches well, the background is perfect. It is about 3 minutes long and it shows all the major moments of the last year’s campaign and it has been edited to perfection, the clarity of the advertisement is also very... 25 October...
1 Pages(250 words)Essay

Isb dis

...Learning Style Using your learning style as the whether you agree with the results, and suggest a study method that does (or would) work for you on the next exam Every individual being different does things differently. This applies to learning methods too. Some people have one dominant style of learning while others use a mix of different styles. I agree with the results of the quiz that correctly guessed that I use a mix of kinesthetic and read write methods of learning. Kinesthetic learning involves a hands on approach and I recall best when I have actually gone through the process of doing something. Hence I tend to write things down as this process helps me remember and recall better. A study method that involves projects... Style...
1 Pages(250 words)Essay

Dis 7 See Below

... to patrol a certain city over a period of one year. The results indicated that more burglaries happened when patrol was done using cars than helicopters. In these two cases, there are both quasi and single-case experimental designs. The first experiment is quasi-experimental in that the experimenters did not set up or control the participants, but went on to assess two already-existing scenarios. In the second experiment, the police were the observers, and set up two variables (helicopter and car patrols) over a defined period of one year. This fits the definition of single-case experimental designs. References Jackson, S. (2011). Research Methods and Statistics: A Critical Thinking Approach. Cengage Reading.... and Quasi-experimental...
1 Pages(250 words)Essay


...Discussion Four: The New Deal Discussion Four: The New Deal The New Deal is perhaps the most controversial series of legislative actions ever created in the United States. No few than 16 of the programs and agencies created by the FDR Administration were challenged by the legal system, many times reaching all the way to the Supreme Court. In many cases, the Supreme Court ruled against a provision of the New Deal, but Roosevelt would not be deterred, as evidenced by working to recreate struck down agencies into a revised version that would be deemed legal. An example of this is the Agricultural Adjustment Act, which was declared unconstitutional by the Supreme Court. The Act was originally passed in 1933 as a means to allow... Four: The...
1 Pages(250 words)Assignment

Shipping Regulations Dis

... Shipping Regulations Freight transport can be a rigorous process owing to the various regulations that guide each stage of carriage. Cargo transport, whether by road, ship or air travel, is governed by the internationally agreed protocols, which are enforceable by the relevant international bodies. For instance, vessel transports are regulated by the International Maritime Organization (IOM) while air freight carriages are governed by the International Air Transport Authority (IATA) (Bloor et al. 171). These shipping regulators have set different standard for various categories of goods such as the live animal’s perishable and hazardous goods. Nevertheless, what is the main purpose of shipping regulations? This essay evaluates... Shipping...
1 Pages(250 words)Essay

Poll week 6 dis

...Poll Week 6 Discussion Poll Week 6 Discussion Key Event in Financial Crisis The year 2007 showed crisis widening in the housing sector. A number of banks and hedge funds that heavily invested in subprime mortgages remained with assets of diminished value as the foreclosures rose. Bear Stearns, which is an investment bank, liquidated two hedge funds on July 31 (“Timeline,” 2013). The hedge funds invested in risky securities with backing from subprime mortgage loans. On September 25, Washington Mutual Bank failed in its operations, which prompted the Federal regulators to close it down together with its branches. Its assets then sold to JPMorgan Chase. The Causes of Financial Crisis Key among the causes of global financial crisis...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Read the dis for FREE!

Contact Us