Free

Consumer behavior - Essay Example

Comments (1) Cite this document
Summary
Ranges of factors such as people, organizations, products, services, and ideas can considerably influence consumer behavior to a large extent. This paper will compare and contrast between a traditional stable environment and a fast pace new world country…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
Consumer behavior
Read TextPreview

Extract of sample "Consumer behavior"

(Assignment) Consumer Behavior Introduction The term ‘culture’ refers to the shared notions, practicing ideas, norms, rituals, and traditions among the members of a society. Myths and stories are the live indicators of a culture. Hence, modern marketing tactics give great emphasis on reflecting cultural norms. Evidently, many of the consumption activities in the modern society, including grooming, holiday observances, and gift giving are greatly associated with rituals. Many of the modern marketers are reality engineers who explore the persisting tastes and preferences that reflect the underlying cultural conditions. Ranges of factors such as people, organizations, products, services, and ideas can considerably influence consumer behavior to a large extent. This paper will compare and contrast between a traditional stable environment and a fast pace new world country. UAE as a culture melting pot The melting pot is a modern concept that reflects the transition of a heterogeneous society into a homogeneous one. The culture melting pot refers to the idea of melting different elements of the culture into a harmonious whole. United Arab Emirates (UAE) ruled by emirs is a federation situated in the southeast of the Arabian Peninsula. UAE is an agglomeration of different cultures because more and more people are migrating to the Emirates with intent to exploit the potential opportunities (UAE). Before five to ten years, migrated people in UAE had a tendency to stick to their nationalities. However, the different working conditions have forced the people to mingle with groups and share their ideas. The changes occurred in consumer behavior is a direct indication of cultural integration in UAE. The increasing influence of media has also contributed to changes in consumer behavior and thereby cultural integration. As Madore reports in Gulf News.com individuals from different cultures across the world work alongside each other and interact with different cultures; for instance, despite India and Pakistan rivalry, people from both countries are found living in great unity in UAE. However, UAE maintains different rules to deal with different nationalities for specific acts. Traditional environment vs new world economy While thinking about how learn is “learned” in a traditional stable environment vs a fast pace new world economy, one must take the tremendous changes occurred in cultural influence into account. The power distance and elements of individualism and collectivism have largely varied in the new world economy as compared to traditional environment (Chapter 16-6). Cultures are integrated and people are sharing their ideas in the fast pace new world economy. Consumers tend to learn from every message that is provided by marketers. In olden days, consumers did not get much opportunity to differentiate products and services due to conventional business practices; therefore, the traditional environment remained stable as well. According to Fullerton, modern marketers largely employ the elements of myths and stories understanding their influence on consumer behavior. At the same time, the product that succeeded in one culture may fail in another if the marketers cannot effectively identify the cultural variances (chapter 17-3). American culture has gained a dominating influence around the world as the country could effectively communicate its cultural elements. In short, various cultural elements play a crucial role in modern economy in creating global consumers. As compared to traditional stable environment, modern consumers are more responsive since they can easily grasp different messages delivered by marketers. To be specific, “learn is learned” more effectively in a fast pace new market than in a traditional stable environment. Culture and consumer behavior Culture and consumer behavior are two interrelated concepts according to which variance in culture can have a direct impact on consumer behavior; and this is the reason why same products get different responses from different markets. Despite the changes in customer perceptions, some conventional rules are strictly followed even in this modern era. Evidently, even today, consumer behavior is affected by some conventional views which are highly associated with religion and culture. Conclusion The above discussion points out that the changes occurred in consumer behavior can be attributed to variance in cultural notions to some extent. However, to be an exception, UAE is a cultural melting pot where people are more receptive in communicating with individuals who maintain the similar views regardless of their differences in culture or region. At the same time, irrespective of the changes they still tend to follow their own cultural notions. Works Cited Fullerton, Ronald A. “How modern is modern marketing? Marketing’s evolution and the myth of the “production era”. The Journal of Marketing, 52: (1), 108-125. Madore, Heather. Cultiural Melting Pot or not? Global Community Just Got Closer. Gulf news,com. July 24, 2010. Web 18 June 2011 http://gulfnews.com/news/gulf/uae/general/cultural-melting-pot-or-not-global-community-just-got-closer-1.658462 United Arab Emirates. Web 18 june 2011 http://www.everyculture.com/To-Z/United-Arab-Emirates.html Chapters 16 & 17 Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer behavior Essay Example | Topics and Well Written Essays - 750 words - 1”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1425976-consumer-behavior
(Consumer Behavior Essay Example | Topics and Well Written Essays - 750 Words - 1)
https://studentshare.org/environmental-studies/1425976-consumer-behavior.
“Consumer Behavior Essay Example | Topics and Well Written Essays - 750 Words - 1”, n.d. https://studentshare.org/environmental-studies/1425976-consumer-behavior.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ga
gaylorddooley added comment 1 year ago
Student rated this paper as
Good paper! Used it to complete an assignment for a environmental studies course. It was easy as ABC, for the first time in my life.

CHECK THESE SAMPLES OF Consumer behavior

Consumer behavior

...?Consumer Behaviour – Motivation and Marketing Consumer behaviour comprises the purchasing inclinations of consumers. This behaviour can be explainedfrom different perspectives since a typical consumer passes through different levels of psychological being before he takes a decision regarding the purchase. These perspectives refer to social, cultural and personal impacts. Theory of consumer behaviour explains these aspects with help of different models. The key factor underlying all these models is the cognitive behaviour or psychological response to the external and internal stimuli. Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning... ,...
12 Pages(3000 words)Essay

Consumer Behavior

...?Marketing Strategies Consumer Behavior Academic Year 2009/0 Discussion and Section # of Reducedivorce rates in urban areas In today’s busy world, relationships have become very trivial to some and it is this reason that accounts for a rise in divorce rates in urban areas. However in order to keep our future generations intact by inculcating in them good cultural values, it is essential that they grow in the presence of both their parents. Increase in divorce rates however is making this gradually impossible (Robbins & Judge, 2004). In order to apprise couples and individuals about the importance of marriage and a healthy married life, social activists should implement some strategies. There are various...
8 Pages(2000 words)Essay

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study

Consumer behavior

...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic culture even in...
3 Pages(750 words)Essay

Consumer behavior

...? Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development. The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated kind of...
8 Pages(2000 words)Essay

Consumer behavior

...of Consumers' Intention to Continue Buying Online." Economic Insights - Trends & Challenges64, no. 4: 58-69. Di Muro, Fabrizio, and Kyle B. Murray. 2012. "An Arousal Regulation Explanation of Mood Effects on Consumer Choice." Journal Of Consumer Research 39, no. 3: 574-584. Levav, Jonathan, Nicholas Reinholtz, and Claire Lin. 2012. "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search." Journal Of Consumer Research 39, no. 3: 585-599. Mollahoseyni, Ali, Ali Nasr Esfahani, and Maryam Jafarzadeh. 2012. "Studying Impacts of Psychological Factors on Consumer's buying Behavior at Iranian Chair...
3 Pages(750 words)Essay

Consumer behavior

...equipped and did not provide the same warranty as Hyundai. Another higher-level need which was fulfilled with the purchase of the Hyundai was need for safety and freedom a dependable vehicle provides to the owner. B) Their brands and specific model attributes chosen from Hyundai and Toyota played a major role in deciding which older Japanese economy vehicle provided the best historical reliability rating, lowest overall investment costs and resale price. C) The marketing department for both Hyundai and Toyota can learn from this example in order to benefit their brands as a whole. Marketing professionals can utilize the gamma of available information from credible professional reviews, long-term consumer and expert tests...
4 Pages(1000 words)Assignment

Consumer Behavior

...I. Buyer decision-making process A. Consumer A Consumer A is a 22-year old management consultant who runs her own consulting business.She spends around 75% of her waking hour in front of the computer and connected to the internet. She uses her computer both for work and personal use. Although she does not know much about programming, she is an above-average computer user. She is also very techie kind of person, who utilizes her gadgets to the fullest in order to incorporate in her lifestyle. She is a business woman; she says she wants ultimate value for her money. She gets easily disappointed when a product does not deliver according to her expectations—she sets her expectations according to the reviews...
6 Pages(1500 words)Research Paper

Consumer Behavior

...and they can have that by talking and chatting with others. The strongest point of Barnes and Noble lies in its ability to offer causal environment to the customers where they can unfold and relax. Q.6 Barnes and Noble has a competitive advantage in the form of a casual environment and they have to maintain it with the help of making it easy for the customers to have an online chat. They need to design their website in such a way that it will show chatting options in a more highlighted and notable way. References Cropanzano, R., & Mitchell, M. S. (2005). Social Exchange Theory: An Interdisciplinary Review. Journal of Management Vol 31 (5), 874-900. Peter, J. P., & Olson, J. C. (2010). Consumer...
3 Pages(750 words)Assignment

Consumer Behavior

...of the firm’s large scale leading to its ability to generate higher margins, lower marketing costs and low over-head of private-label products. References Costco Wholesale (2014). Why Become a Member. Retrieved from http://www.costco.com/membership-information.html Farfan, B. (2014). Costco Wholesale Mission Statement – Profits and Prices Revolve Around Ethics. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Costco-Stores-Mission-Statement.htm Peter, J. P., and Olson, J. C. (2007). Consumer Behavior & Marketing Strategy (7th ed.). New York, NY: McGraw Hill. Porter, M. E. (1980). Competitive Strategy. New York, NY: Free Press. Said, S. (2013). The Top...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer behavior for FREE!

Contact Us