In the research paper “Service Marketing” the author observes the development and forces that are altering the marketing scene and testing marketing strategy like the growth of non-profit marketing and the need for more socially responsible actions…
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Student’s needs and wants are satisfied in a better way if they improve their communication and promotion strategies. Many performer art groups such as Lyric Opera in Chicago, which has seasonal sellouts, face huge operating deficits that they must cover by more aggressive marketing strategies. The YMCA, the Salvation Army and the Girls Scouts have lost members and are now modernizing their missions and services to attract more members and donors. Even government agencies have shown an increased interest in marketing. For example, the US army has a marketing plan to attract recruits and various government agencies are now designing social marketing campaign to encourage energy conservation and concern for the environment or to discourage smoking, alcohol and drugs. The continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers (Jones, 2008). Let’s first understand the meaning of service. When you do something for someone, the action of doing it is called a service. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned. In marketing terminology, the nature of service has the following characteristics: it cannot be separated from the place, point or provider where it is consumed from. For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be...
For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be stored for future use. For instance, when travelling by air, the air travel will only last for the time duration of the journey. There is always going to be a difference in service provision and cannot be identical because human effort is involved, thus it is variable. A service does not have a physical presence and cannot be felt or touched, it is intangible. As you cannot own a service so there can be no tights or ownership for the consumer who gets benefitted by the service, for example if you have attended the lecture of a professor but you cannot own it.Service marketing provides services to both business to consumer and also business to business. The marketing of services may be provided in all fields like hospital services, air travel, banking, healthcare, telecommunications, police and army services by government and private sector may offer schools, colleges, entertainment companies, and other professional services like counseling or advertising. All these services are now being marketed to satisfy consumer want accordingly. Consumers put in their time, effort and money to get facilitated by such services. We will now see whether it is really so or not. Do marketers pay any heed to consumer benefit other than their own motives? (Pope, 2009)
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(Service Marketing Essay Example | Topics and Well Written Essays - 3000 Words)
“Service Marketing Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/environmental-studies/1421046-service-marketing.
Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
has been in business for more than 50 years as a supplier of targeted messages, a form of direct marketing services. It began by delivering leaflets and free product samples of fast moving consumer goods (fmcg) from door to door. It launched a publication called “Emma’s Diary” which was co-produced with the Royal College of General Practitioners.
People will always be in need to travel for different purposes to either long or short distances. But the thing that is important to be considered is to be updated with latest technologies and opportunities. Here we are going to focus on the UK travelling services and highlight the facts and figures and other information important to be aware of before going into this business.
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
Effective services marketing are a complex undertaking activity, which involves various different strategies, tasks and skills. The study will deal with five personal encounters by the author of the study and its impact on his customer satisfaction. The author of the study will also highlight the experiences of the customer while purchasing different products and services.
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
The retailers are also on a constant lookout to change the sales and marketing methods with multiple options in price, product presentation and range of products. We can also see that the retail sector
Speculations about its bad debts slashed AIB’s value by 15% which approximately amounted to €1 billion (Collins, 2009). The year 2008 had been turbulent for AIB. Profits slumped by 37% and a mammoth €500 billion fund had to be set up to take care of bad debts. It